Sun.Nov 22, 2015

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Unpacking Challenger Customer Insights

Avitage

The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights. They provide important considerations for all B2B marketing and selling professionals, especially sales executives. Despite a breezy writing style, there are many dense sections. A level one reading risks missing several important but deeper implications for an organization’s go-to-market and content strategy.

B2B Sales 120
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7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. Many organizations are undergoing digital transformations in order to improve customer interactions, engagement, and understanding.

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2 big themes from this year’s Festival of Marketing: customers & purpose

TaylorMadeIn KEW

Earlier this month I attended the Festival of Marketing (FoM) here in London, an annual event that brings together over 3000 marketers and 200 speakers from brands and agencies. I’ve attended this event for the past few years and continue to find it a terrific source of information and inspiration. Many of my fellow B2B marketers disregard this event because it is primarily B2C-focussed.

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How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. Seems reasonable, right? So what makes your website any different? When performance declines, will you settle for the same results month after month?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

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Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

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Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

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Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.

article thumbnail

Networking Like a Boss on LinkedIn

GreenRope

Networking Like a Boss on LinkedIn. Image Credit: startupstockphotos.com. LinkedIn offers business owners, salespeople, marketing executives, and other professionals nearly limitless ways to connect with others in the industry as well as potential clients. However, few people harness the power of LinkedIn to generate regular leads. Some make the mistake of connecting with hundreds of people in their field without ensuring that they are quality connections.