Avitage
FEBRUARY 18, 2016
Don’t be distracted by the hyperbole associated with this important Accenture report on the state of content. “Marketers are drowning” in a “tidal wave of content,” are phrases from the press release and early articles that have picked this up. This is intended to create resonance and attract attention. As it should. Volume of content is a symptom.
Customer Experience Matrix
FEBRUARY 18, 2016
I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. The event was superbly run, as usual, but I didn't sense any over-arching pattern until I was literally on my out the door and stopped for one last chat with some colleagues. Then I knitted together – at least to my own satisfaction – what had seemed to be disconnected observations.
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The Point
FEBRUARY 18, 2016
According to a recent report, “ The Content Marketing Paradox ,” content marketing output increased by 35 percent in 2015, while engagement dropped 17 percent. The author of the report, digital marketing solutions provider TrackMaven , theorized that the primary reason for the discrepancy is that there’s a “limit to how much content can be consumed, liked, shared, etc.”.
Convince & Convert
FEBRUARY 18, 2016
In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers. 1.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
FEBRUARY 18, 2016
Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). Today’s modern marketing organization is complex, and requires purposeful planning and a combination of talent, technology, and consumer insights in order to have a positive impact on the company’s bottom line. While there is […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
NuSpark Consulting
FEBRUARY 18, 2016
In the 1990 film “Cadillac Man,” Joey O’Brien, a car salesman played by Robin Williams, stops to assist a funeral director whose hearse is broken down by the side of the road on the way to the cemetery. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up.
Sales Engine
FEBRUARY 18, 2016
Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place. I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately.
Lattice
FEBRUARY 18, 2016
This is a guest post from our partner Sangram Vajre, CMO at Terminus – we’re joining him at the #FlipMyFunnel conference in San Francisco on Feb. 25. If you’re also attending the conference, come get a demo at our booth by registering here ! . Like it or not, 2016 is going to be the year of account-based marketing. So what better way to start the year than attending a conference completely dedicated to this cause and learning all about this new thing called account-based mar
Sales Engine
FEBRUARY 18, 2016
Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place. I would answer that it is definitely worth it, even if it does nothing more than help you know your customer more intimately.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convince & Convert
FEBRUARY 18, 2016
Image via BigStockPhoto.com. Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC.
Adobe Experience Cloud Blog
FEBRUARY 18, 2016
Author: Chris Gillespie When your sales management team gathers to talk about their salespeople, they’re going to discuss two types: problems and stars. The problems get that way from being unreliable or unteachable. They’re viewed as a liability and management talks about mitigating their risks. The stars, on the other hand, are lauded with praise because they’re just the opposite: effective and reliable.
Convince & Convert
FEBRUARY 18, 2016
The Sharing Economy. One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. As such, Clinton’s job is to serve two masters: the community of designers and developers as well as the clients signing up to tap this communit
Content Standard
FEBRUARY 18, 2016
Every company has a story, and its customers inevitably play a large part—but that particular brand-consumer dynamic doesn’t always take the same shape. Some companies position themselves as lifestyle brands that help improve a customer’s daily life, or their perceived “coolness.” Others focus on the quality of their offerings—the craftsmanship behind a line of jewelry, for example.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SugarCRM
FEBRUARY 18, 2016
A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Video. We know what you’re thinking — do people really watch videos that relate to their jobs? And of those who do, how many are decision makers? Can we really believe that CEOs are sitting at their desks surfing YouTube?
Vidyard
FEBRUARY 18, 2016
You’ve printed your name tags, triple checked your conference bookings, and finally got all your slide decks in order. You’re ready to kick off the most memorable event of the year, right? Totally! But the big question is, will your event live on beyond this week? Video is like a time machine for your event content—if you set up your event video strategy from the start, attendees can rewind and re-live the amazing experience from your event whenever they want.
Hinge Marketing
FEBRUARY 18, 2016
If you are like most firms, your 2016 content marketing plan looks a lot like your 2015 content marketing plan. Maybe it is time to consider a few new tools that, while not required, could supercharge your marketing efforts. Content marketing layers content upon content. With content marketing , think of your content as layers. You need content that will entice readers to your website.
KEO Marketing
FEBRUARY 18, 2016
KEO Marketing’s latest white paper is here! In Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy , we show you how to create a new mobile marketing strategy or optimize an existing one. The guide is available for free, so go ahead and download it today! Here’s a quick rundown of what you’ll find inside the guide: Insights about mobile marketing goals and tactics: Before developing a mobile marketing strategy, you need to connect mobile to your “big picture” goals for le
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
chiefmartech
FEBRUARY 18, 2016
The following is a guest Q&A conducted by Claire Schoen of Third Door Media, the producers of the MarTech conference series. Claire interviews Laura Patterson , president & co-founder of VisionEdge Marketing, who will be one of our featured speakers at MarTech next month. As President of VisionEdge Marketing (VEM), Laura Patterson is a champion of performance-driven marketing.
MLT Creative
FEBRUARY 18, 2016
Buyer Personas can be a complex thing to get your head around. Marketers are all over the place when it comes to understanding them. This post will point you towards some resources for understanding, creating and improving your b2b buyer personas no matter where you are in your persona journey. Enjoy. For Beginners B2B Marketing: […]. The post Essential Buyer Persona Resources For B2B Marketers: A Complete Guide appeared first on MLT Creative.
Brandfolder
FEBRUARY 18, 2016
Thanks to a resurgence in appreciation for handcrafted, small-batch brews, thousands of craft beer brands are popping up across the United States. For lager lovers and ale aficionados, this is.
MSI Global Talent Solutions
FEBRUARY 18, 2016
So what exactly is a marketing stack? With the explosion of marketing technology today, brands are able to reach and engage with consumers across multiple channels like never before. To measure and optimize those marketing efforts, brands require a diverse set of tools and capabilities that work seamlessly together.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
FEBRUARY 18, 2016
You've created awesome content. You have students, alumni, and faculty all contributing. Is anyone reading it? Can anyone find it? The Internet is a crowded and noisy place. With all your effort in creating outstanding content, don't let it go to waste. Don't overlook search engine optimization (SEO). Well, we're not going to let you. Here's an 8-point checklist you can use to review your school's SEO quality. 1) Review your Current Content.
SnapApp
FEBRUARY 18, 2016
Is there one marketing email you just can’t wait to open? For me, it’s any email from the e-commerce site Huckberry. Their stories, recipes, and guides tame my wanderlust, bringing a sense of adventure to my inbox. Every time I see a Huckberry email, I feel like it’s storytime, not spam-time. Email marketing — when done well — rings true to the audience.
LeanData
FEBRUARY 18, 2016
LeanData and demandDrive are collaborating on a two-part project about the importance of target accounts in an Account-Based Marketing strategy. Here is LeanData’s post. Some B2B companies look for customers based on intuition. Old-fashioned gut feelings. Hunches. They’re convinced that they just “know” who will want to buy their product or solution.
SnapApp
FEBRUARY 18, 2016
Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. . Keeping your customers happy and creating community buzz around your organization can be a serious profit increaser without huge investment.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
LeanData
FEBRUARY 18, 2016
LeanData and demandDrive are collaborating on a two-part project about the importance of target accounts in an Account-Based Marketing strategy. Here is LeanData’s post. Some B2B companies look for customers based on intuition. Old-fashioned gut feelings. Hunches. They’re convinced that they just “know” who will want to buy their product or solution.
Hubspot
FEBRUARY 18, 2016
Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals. Here are a few steps you can take to focus your energy: 1) Define your target audience.
LeanData
FEBRUARY 18, 2016
LeanData and demandDrive are collaborating on a two-part project about the importance of target accounts in an Account-Based Marketing strategy. Here is LeanData’s post. Some B2B companies look for customers based on intuition. Old-fashioned gut feelings. Hunches. They’re convinced that they just “know” who will want to buy their product or solution.
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