Crimson Marketing

JUNE 26, 2014

'One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Another is that marketing is becoming more and more technical. Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses t

Demand Generation 205

Demand Generation CMO Demand Top of Funnel 205

ANNUITAS

JUNE 26, 2014

'Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. I have attended more than my share of marketing events, in almost any capacity you can imagine — hosting user group meetings or industry breakfasts, running high-level sponsorships at large technology conferences, or speaking

Peer-to-peer 176

Peer-to-peer Demand Generation Agencies Demand Generation Conference 176

Biznology

JUNE 26, 2014

'As the data crunching and behavioral analysis technology behind consumer actions online improves, targeted messages are becoming even more pinpointed. Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer.

Personalization 129

Personalization Content Small Business Marketing Communities 129

Convince & Convert

JUNE 26, 2014

'In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind.

PR 150

PR Social Media Studies Media 150

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Adobe Experience Cloud Blog

JUNE 26, 2014

'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before.

Relevance 105

Relevance Lead Ranking Lead Scoring Copywriting 105

SugarCRM

JUNE 26, 2014

'The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Inbound Marketing 92

Inbound Marketing Social Media Interactive Marketing Lead Generation 92

Proteus B2B Marketing

JUNE 26, 2014

'Many marketers feel that their industry calls for them to write on topics that won’t easily engage potential customers and index with the search engines. It’s an endless challenge for content marketers in B2B markets to present content in entertaining or engaging ways. But there are some good ways to create interesting content in any [.].

B2B Marketing 75

B2B Marketing B2B Search Marketing Content Marketing 75

LEADership

JUNE 26, 2014

'Soccer fever continues and the world is watching these teams as they play for their nations to move through the levels and get to the top. Reigning world champions, Spain have had to bow out of the tournament already. It’s still anybody’s guess about who will take the cup this year. The world of sports is always an inspiring arena to motivate people and teams to work together towards a common goal.

CMO 66

CMO Work Management P2P Peer-to-peer 66

Hubspot

JUNE 26, 2014

'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Just because you have a kitchen doesn’t mean you’re in the running for the next episode of Chopped. I mean, sure I have a kitchen too, but my list of specialties includes cereal, macaroni and cheese, and toast that’s often burnt.

Facebook 61

Facebook Mobile Marketing Social Networks Television marketing 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Circle Studio

JUNE 26, 2014

The post 3 Tactics to Graduate Your Email Marketing to the Next Level appeared first on circle S studio.

Tactics 60

Tactics Email Marketing Marketing Lead Generation 60

Hubspot

JUNE 26, 2014

'Yesterday, Google''s John Muller made an announcement that broke marketers'' hearts: Google Authorship''s about to get a makeover. And it''s not the type of makeover that makes you say "ooo" and "ahh" and "how wonderful" -- it''s the kind that could impact your search traffic. Google''s getting rid of author profile pictures and Google+ circle counts on desktop and mobile search.

Google 61

Google Clickthrough Eye-Tracking Click Rate 61

Marketing In Real Life

JUNE 26, 2014

We'd agreed to sell our company with the expectation that the parent company would go public within the year. Then the dot com bubble burst. Here's what happened when the parent company refused to pay our staff.

Companies 45

Companies Business 45

Hubspot

JUNE 26, 2014

'What is the first step you take as you begin writing a blog post? Lots of people just like to start from the beginning -- they stare down the blinking cursor until they''re suddenly inspired to write a clever introduction. But that''s not always the best way to start a blog post. That cursor? It''s daunting. Instead, it can be much better to create the structure of the blog post before doing anything else.

Blogger 55

Blogger Tagging Template Hubspot 55

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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i-Scoop

JUNE 26, 2014

'Lee Odden kicked off our Content Marketing Conference Europe 2014 in Antwerp with a keynote, titled “Attract, Engage, Convert – How to Be the Best Answer Wherever Customers Are Looking”. You can read a full report of Lee’s keynote soon.

Best Practices 30

Best Practices Conference Advertising Agencies Paid Search Agency 30

KoMarketing Associates

JUNE 26, 2014

'Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier.

SEO 185

SEO B2B B2B Thought Leadership Eloqua 185

Webbiquity

JUNE 26, 2014

'Guest post by Larry Alton. Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets. From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others.

Social Media 186

Social Media Media Business PR 186

Hubspot

JUNE 26, 2014

'Think about all the times you''ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you''ve even taken a class on General Assembly. All of these "sign ups" are the result of an effective call-to-action. What if you hadn''t been guided so eloquently through your sign-up process? You might have a lot fewer daily apps and sites you use.

Class 61

Class Facebook Design API 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Proteus B2B Marketing

JUNE 26, 2014

Many marketers feel that their industry calls for them to write on topics that won’t easily engage potential customers and index with the search engines. It’s an endless challenge for content marketers in B2B markets to present content in entertaining or engaging ways. But there are some good ways to create interesting content in any industry. Perhaps your industry isn’t what’s boring!

B2B Marketing 48

B2B Marketing Creativity Software Search Marketing 48

Hubspot

JUNE 26, 2014

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Last week, LinkedIn released a workforce diversity data report that sparked some questions about the representation of women in certain roles and industries. Using the data from LinkedIn member profiles, they set out to understand how the percentage of women in Sales, specifically, has changed in the past decade.

Linkedin 55

Linkedin Trends Profiling Paid Search Agency 55

Convince & Convert

JUNE 26, 2014

'With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. So, why is it so surprising that an NBA team would use the internet to seek out superfan data experts to help crowdsource its 2014 draft picks? Quite simply – it hasn’t been done before.

Case Study 167

Case Study Case Studies Social Media Transparency 167

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., isn’t just a giant celebration of all things YouTube. In fact, VidCon is really two conventions in one. The first is for YouTube’s incredibly passionate fanbase, whose most involved members go full-on Belieber for the site’s musicians, comedians, videogame explainers, beauty gurus and more.

Youtube 52

Youtube Advertising Agencies Multi-Channel Television marketing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., isn’t just a giant celebration of all things YouTube. In fact, VidCon is really two conventions in one. The first is for YouTube’s incredibly passionate fanbase, whose most involved members go full-on Belieber for the site’s musicians, comedians, videogame explainers, beauty gurus and more.

Youtube 52

Youtube Advertising Agencies Multi-Channel Television marketing 52

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., isn’t just a giant celebration of all things YouTube. In fact, VidCon is really two conventions in one. The first is for YouTube’s incredibly passionate fanbase, whose most involved members go full-on Belieber for the site’s musicians, comedians, videogame explainers, beauty gurus and more.

Youtube 40

Youtube Advertising Agencies Multi-Channel Television marketing 40