Marketing Insider Group
OCTOBER 18, 2018
Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […].
Act-On
OCTOBER 18, 2018
Are you ready to create content that makes you stand out from the competition? Learn how closed-loop analytics and relevant content can up your game.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
OCTOBER 18, 2018
Guest post by Jennifer Kurland. Creativity comes from a place deep within. It is the spark that ignites imaginations and drives innovation. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular.
Zoominfo
OCTOBER 18, 2018
Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ).
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Vision Edge Marketing
OCTOBER 18, 2018
Be in the Know About the Competitive Field. Years ago, I competed in triathlons. Before each season, my husband, Mark (who also doubled as equipment manager and cheerleader), would ask, “What’s your idea of success this year?” The answer this question guided our race choices. We would then evaluate the races on the schedule against two factors: my strengths (for example, long bike legs with lots of hills) and the potential competition.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
OCTOBER 18, 2018
Here’s the truth: All marketers think their creative is “good” until it is tested. Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Some marketers might lean on a flashy web page to reel in consumers’ interest. However, standing out only scratches the surface—what you do next with that attention can make or break your campaign.
Vidyard
OCTOBER 18, 2018
Think about how many times you check your smartphone a day. Or how many times you unconsciously tab over from what you’re working on to have a quick glance at your email inbox. We all know attention spans are shrinking. Advertisers now film snackable, six-second versions of their 15- or 30-second ads in an attempt to capture viewers’ fleeting attention.
Only B2B
OCTOBER 18, 2018
How to Write Demand Generation Content With an Irresistible Hook And, our content marketing team yelled in joy when they knew that the story alone bought 10,000 leads in. The post appeared first on ONLY B2B.
Sprout Social
OCTOBER 18, 2018
Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. This is a number that’s consistently growing thanks to trends like omnichannel customer service and employee advocacy.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClearVoice
OCTOBER 18, 2018
As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role.
Fusion Marketing Partners
OCTOBER 18, 2018
I was delighted to spend about 30 minutes doing a video interview with John Golden from Sales POP! Online and […].
Content Marketing Institute
OCTOBER 18, 2018
Every day content programs aimed at consumers, kids, influencers, specialists and business people launch. And all too often this content is developed, distributed, and promoted with no strategic planning; there is little articulation of its intent, its core messages, or of the intended goals. As a result, the internet is awash in content that does not speak to a particular audience, does not provide useful or relevant information, and often delivers mixed and confusing messages.
DrumUp
OCTOBER 18, 2018
Nothing has improved promotion and customer relationships as much as content marketing. Businesses everywhere use content (blogs, social media posts, and other formats) to educate their customers, and improve their products.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
OCTOBER 18, 2018
With other social media platforms quickly gaining traction, is Snapchat still worth it for your business? Or is it on the verge of disappearing as well? In this article, we brought you the complete breakdown on everything Snapchat, as well as some expert insight from a few special guests.
Conversica
OCTOBER 18, 2018
This blog’s focus “How do marketing and sales stay aligned during the Q4 crushing process?” is based on a recent webinar we did on Tips for Crushing your Q4 quota, featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. In part 4 of this series , we covered the question of “ How do you ensure a healthy pipeline so you’re closing the right deals ?
Spiralytics
OCTOBER 18, 2018
There is no denying it – internet and social media have completely infiltrated our lives and they look like they are here to stay. What didn’t exist only a few years ago is now something we can’t imagine our lives without.
xiQ
OCTOBER 18, 2018
How do you tailor sales to different personalities? How do you use today’s tools to understand your buyer and connect? I discuss this with Usman Sheikh of xiQ, Inc. How will you drive your sales numbers? Are you truly personalizing your sales? Comment below with what you are doing. [link]. The post How do you tailor sales to different personalities?
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Circle Studio
OCTOBER 18, 2018
We all know technology is impacting everything we do: how we communicate, gather information, make purchase decisions, manage our finances, monitor our health and experience life in general. But it’s also impacting how we think and what we’ve come to expect and demand from the companies we choose to do business with. As a consulting, branding and digital agency that has focused for decades on the B2B industry , the firms I see experiencing the most growth have embraced this notion of disruption.
JotForm
OCTOBER 18, 2018
It’s no secret that people have certain expectations when they buy a product or receive a service. It should function well. It should fulfill a need or want. And it should be free of defects. But how do businesses and organizations measure whether these expectations are being met and determin.
MarketMuse
OCTOBER 18, 2018
You’ve bought into the notion that topic clusters are the way to improve site authority and organic visibility. Great idea, but now what? How do you work topic clusters into your content strategy ? Read on to discover how to get from where you are to w here you really want to be, in the most strategic manner.
Hubspot
OCTOBER 18, 2018
It’s an incredibly exciting time to be an author. People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. (Mine is raised right now, too.) Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Apollo
OCTOBER 18, 2018
Tracking metrics is essential to determining whether or not your ABS sales strategy, targeting, and messaging are working. Before we tackle metrics that are specific to ABS, there are certain fundamental metrics that should be tracked regardless, they are: The Fundamental Metrics. Activities: As the name implies, these metrics are simply tracking what reps have been doing.
BenchmarkONE
OCTOBER 18, 2018
There’s nothing as valuable to your company as your customer relationships. You do everything you can to nurture those, including sending out regular newsletters , birthday cards and maybe even a little something for the holidays. Each year it gets a little harder, though. Your spreadsheets have grown to unmanageable sizes, and you’re pretty sure you left your notebook with your client details on the bus this morning.
Hubspot
OCTOBER 18, 2018
Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. This stress intensifies even more when you’re lost and you actually have to be somewhere, which is similar to how website visitors feel when they land on a jumbled website.
Engagio
OCTOBER 18, 2018
What do salespeople want? They want more qualified leads. If only it were that easy… As I was preparing for a presentation I’m giving with RollWorks on account engagement , it got me thinking about one question: How can we take data and make it more actionable for Marketers and Sales Reps? I was chatting with Grant Grigorian, Director of Product Management at Engagio, about some of my ideas on this topic.
Advertisement
Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Hubspot
OCTOBER 18, 2018
We know diversity matters. Diversity in the workplace can increase ROI, lead to more innovative ideas, and foster a more productive work environment. In fact, companies that place emphasis on diversity are 35% more likely to have financial returns above the industry median. And, as Stephen Covey once said, “Strength lies in differences, not similarities.".
Albacross
OCTOBER 18, 2018
Not so long ago, marketing automation was a rather new technology and wasn’t widely used. However, with time, a considerable number of different marketing automation platforms appeared, the main purpose of which was to enable businesses to market more effectively while saving time. In a nutshell, marketing automation is the process of using additional software to automate some aspects of the marketing process.
Hubspot
OCTOBER 18, 2018
Oh, Facebook. What are we going to do with you? In the past two years alone, we've learned that the network was weaponized by foreign actors to spread misinformation in an effort to influence the 2016 U.S. presidential election. We've learned that personal user information was improperly harvested by an voter profiling firm. And, last month, we learned that hackers used a site vulnerability to scrape the personal details of 30 million users.
Expert insights. Personalized for you.
265 
Let's personalize your content