Thu.Oct 10, 2013

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Social Data, Structured Data & No Data: SMX East 2013

KoMarketing Associates

'Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass.

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The Message of Google’s New Algorithm: Be Authentic or Else

Biznology

'Photo credit: Wikipedia. Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. For digital marketers, the implications are clear: post a static web site that never changes or self-serving advertising that doesn’t engage users, and you will drop in the search rankings.

RFP 172
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Marketing to the Person, Not the Business: The Critical Importance of Personal Value

The Point

'Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy. His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. Like the ability to keep one’s job.

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Engagement and Eloqua Experience

Avitage

'For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. As a concept, engagement means something a little different to everyone. I often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads.

Eloqua 152
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The World’s First Instagram Hotel Gets Rave Reviews

Convince & Convert

'In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel.

More Trending

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

'Anyone else see what we see? #BADMarketing. Image: Courtesy of Society for Industrial and Applied Mathematics. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

Marketing 119
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Engagement and Eloqua Experience

Avitage

'For the Eloqua Experience preparation webinar sponsored by Televerde, I was asked to speak to the topic of Engagement. This is one of six topics that comprise the agenda for Eloqua Experience. As a concept, engagement means something a little different to everyone. I often hear clients talk about engagement as: touches, email opens, click-thrus, event visits, content views or even downloads.

Eloqua 120
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Will Facebook’s New Graph Search Live Up to the Hype?

Adobe Experience Cloud Blog

'Author: Maggie Jones Last week, Facebook introduced a big update: A hugely expanded, highly customizable search function. Facebook’s “Graph Search” feature has been around for a while ( we covered the initial roll-out last April ), but the update allows users to search status updates, photo captions, check-ins, and comments by geographic location, place, network, or period of time.

Tagging 105
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51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

'This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog (that''s right, she has a blog. and a Twitter account.) summarizing her opinions on the changes from Google.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Alinean launches free Mobile ROI Calculator

The ROI Guy

'Compares BYOD versus Company Provided TCO and Quantifies Tablet Benefits and ROI We have introduced a free Mobile ROI Calculator in our ValueStory™ App , providing a quick and easy way to: Compare and contrast the investment requirements and total cost of ownership (TCO) for BYOD versus Company Provided device strategies, Estimate the productivity and revenue benefits of the proposed mobile device program, Calculate the return on investment (ROI) for each option.

ROI 47
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How to Crop Images in Photoshop to Specific Sizes [Quick Tip]

Hubspot

'Have you ever done the crop dance in Photoshop? You know what I''m talking about. You need to crop and reposition a photo in Photoshop, so you click and drag a square to get to 536 pixels wide. but your cursor keeps landing at 532 pixels or 546 pixels, not the 536 you need. Blame chubby fingers, small screens, or just poor coordination, but trying to get the exact dimensions by dragging and dropping is just frustrating.

Tips 54
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Have we lost our ability to communicate

Dahle Communication

'Over the years we've seen dramatic changes in how we communicate with each other. We've gone from face to face conversations just 20 years ago (even 15 or 10) to texts, tweets and facebook posts. While these tools have given us a great ability to reach more people and do it more effectively it makes me wonder if we've truly lost the ability to talk to one another.

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Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

eCommerce 179
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Have we lost our ability to communicate

Dahle Communication

Over the years we've seen dramatic changes in how we communicate with each other. We've gone from face to face conversations just 20 years ago (even 15 or 10) to texts, tweets and facebook posts. While these tools have given us a great ability to reach more people and do it more effectively it makes me wonder if we've truly lost the ability to talk to one another.

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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

Hubspot

'In marketing, there''s still a huge misconception about Pinterest. Some marketers think that it''s useless -- just another fad network that people are getting in a tizzy about. But that''s not quite accurate any longer. While Pinterest may not be perfect for every marketer in every industry, it does offer a huge opportunity for most. It has more than 70 million users and a growing international population.

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Create Stunning Content Marketing With 5 Design Hacks for Illustrator

Vidyard

With so many marketers producing visual assets, boosting up blog posts with custom brand images, making infographics, and creating slick SlideShares, I wanted to help out and provide some design tips. Snazzy images can really help amp up the appeal and shareability of your content marketing and you don’t have to outsource simple graphics if you know some Adobe basics.

Design 52
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How to Choose a Solid Topic for Your Next Blog Post

Hubspot

'"I don''t know what to write about.". Said every blogger, ever. It''s easy to dismiss as procrastination or writer''s block , but being critical of what you write about is actually really smart -- because aimless blogging is almost as bad (sometimes as bad) as not blogging at all. Before you start writing anything for your blog, you need to figure out what a great blog topic looks like for your business, and whether what you have on your hands is something you should. or should not. write about

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Interesting Infographics: Is There A Future For Email Marketing?

LEADership

'As a B2B leader, I’m sure this thought comes to mind as you sift your invoices: I’m investing all this time and money into my company’s marketing campaign, but is it really worth it? This thought probably pops up as you plan your email marketing campaigns, too. So let’s answer this next question: Does email marketing have a strong future? Looking at the facts and statistics compiled below, yes, email-marketing campaigns are here to stay for the long haul.