Wed.Jul 29, 2015

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Cloud: Top 100 Influencers & Brands

Onalytica B2B

We are creating more and more content than ever before on our computers, notebooks, tablets and smart phones. 90% of the world’s content was generated in the last two years alone! From documents, music, television series, movie downloads; to emails and photographs, such a variety of data now exists that we want to access from any of our devices at any given time.

PageRank 219
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Change Your LinkedIn Profile From A Resume To A Reputation Destination

Marketing Insider Group

What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! If you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you a set of questions to lead you to what you should be drinking based on what you like.

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Why Your Website Matters and How to Make It Matter More

Biznology

With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. But these powerful tools, and even old-fashioned tools like email and, gasp, snail mail, work best when they are part of an integrated whole built around a unifying hub. Your website is that hub. Andrew Schulkind discusses how a marketing-focused website helps to amplify the strengths of social media, email marketing and other important digital mar

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5 Signs You Don’t Know Your B2B Customer

Marketing Insider Group

Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such as eye color, hair, hats, glasses, and more. As you narrowed down your choices by asking characteristic questions, the winner made the best guess, first. For a board game, this strategy works well.

B2B 171
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Mann, Nintex CMO)

Crimson Marketing

In the movie that inspired the name of this podcast—Moneyball—Billy Dean of the Oakland Athletics did not just observe the existing metrics of the day, such as RBI and Home Runs. Instead, he determined the metric that really mattered to the team—times on base—and used this as the A’s key metric. Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the

CMO 159

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3 Ways to Achieve Marketing Revenue and Demonstrate ROI (with Russ Man, Nintex CMO)

Crimson Marketing

In the movie that inspired the name of this podcast—Moneyball—Billy Dean of the Oakland Athletics did not just observe the existing metrics of the day, such as RBI and Home Runs. Instead, he determined the metric that really mattered to the team—times on base—and used this as the A’s key metric. Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the

CMO 136
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Why Every Organization Needs a Story Strategy

Convince & Convert

Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories. Most of what we hear lately focuses on the core purpose story, also known as the brand story. And that is a really important story because, if it is done well, it says to the world who we are and what we value. Well done, this core story allows customers to see themselves in that narrative.

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Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Adobe Experience Cloud Blog

Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people have a smartphone, and more than half have the trifecta of tablet, laptop, and smartphone. Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019.

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The Top 11 Mistakes Your B2B Website Should Avoid

Hinge Marketing

55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm. Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Smart Selling Tools: Value Selling & ROI Tools Key Characteristic for Innovative Organizations

The ROI Guy

Value Selling & ROI Tools are a key characteristic of innovative organizations, and as with other Sales Tools, the majority indicates that Value Selling & ROI Tools can contribute to significant revenue growth. These are the findings of a recent Smart Selling Tools research study of sales and sales enablement executives, investigating B2B Sales Tools to determine which delivered the biggest benefits.

ROI 68
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7 Ways to Inspire Trust from Ecommerce Customers

Hubspot

Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good. So, how can you get your visitors to trust you enough to convert to customers?

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Calling All Marketers: Get Inspired and Get Recognized

Vidyard

Video marketing helps engage audiences and close more deals than any other content type. But it doesn’t happen all on its own. Marketers like you work hard to create videos that excite viewers and convert them into customers. You’re smart about how you use those videos as part of integrated marketing campaigns, and you use video analytics and audience engagement data to optimize results.

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What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey

Hubspot

[Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself. It is the middle ground between the introduction and the close, between engagement and disengagement, it lies between the deepest of our marketing fears and the heights of our marketing knowledge.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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8 Ways to Get Better Event ROI With Interactive Content

SnapApp

Events are a huge channel for marketers – but do we know exactly what we’re getting out of them? Events can be even more powerful by adding in interactive content. We recently held a webinar with Certain, a leader in event data management software, all about how to get better results at events and show more concrete ROI. We covered 8 tips to get better results: 1.

ROI 48
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8 of the Best B2B Publisher Email Newsletters

Hubspot

Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Producing one, week after week, which actually gets read isn’t always so easy. Luckily, publications of all shapes and sizes can create great newsletters — you just have to know your audience and what they will find most engaging. To get your creative juices flowing, here are 8 of the best B2B email newsletters we’ve come across recently: 1) Food Safety Update.

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Company Finance

SWZD

Company Finance Bulletin Example See all emedia audiences Audience: Presidents, CFO’s, VPs of Finance, controllers & accountants Circulation: 204,000 Content: White papers, guides, trial software, events &.

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Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]

Hubspot

Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. In true journalistic fashion, Alex decided to document the entire process of starting Gimlet -- from botching a pitch to legendary venture capitalist Chris Sacca, all the way through finding his business partner Matt Lieber and negotiating their equity in the company -- and release it as a podcast of its own.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Environment

SWZD

Environment Bulletin Example See all emedia audiences Audience: EHS managers, maintenance & plant managers, compliance officers, CEO’s & Owners Circulation: 13,000 Content: White papers, best.

Paper 48
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How to Build Your Best Brand Voice On Social Media

Brandfolder

News Flash: it's just as important for brands to figure out who they are as it is for them to figure out what they are. Having a personable voice helps humanize your brand, meaning.

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How YouTube Marketing with Branded Video Content Pays Off

Content Standard

YouTube is quickly becoming a platform where brands can flourish. Views of branded content have boomed over the past year, perhaps driven by rising video views on mobile devices. The trend reveals a public that’s thirsty for quality branded video content—a thirst brands can quench as part of a successful YouTube marketing strategy. As Google recently reported , viewers go to YouTube specifically for branded content.

Youtube 40
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Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Tin Man: Video Marketing Needs Heart

Content Standard

In The Wizard of Oz, the Tin Man sings, “Just to register emotion, jealousy, devotion—and really feel the part…If I only had a heart.” Compelling and emotional storytelling calls for the creation of relatable characters. Just like the Tin Man, every story needs a heart. In order for your audience to register emotion (from jealousy to devotion), your characters must be capable of evoking it.

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Why Interactive Content Marketing is the Future

Convince & Convert

You probably know a thing or two about creating good content. Perhaps you dabble on your own blog or write for your company. There’s a good chance you’re already creating more content in 2015 than you did in 2014. That’s the challenge. We’re all content creators trying to reach an audience. To stand out from the crowd, we need to be more interesting, interactive, and data-driven with our content.

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The Non-Designer's Guide to Creating Better Blog Graphics [Infographic]

Hubspot

You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals. Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating.

Design 60