Fri.Apr 06, 2012

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Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

©All Rights Reserve by PhotoSteve 101. This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Prognosticators today abound on the demise of sales.  Not so fast.  Where are we today?  The phone now is only one of several.  Follow @tonyzambito.

SMB 96

Savvy Week in Review April 6th

Savvy B2B Marketing

Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?). Well, the Easter Bunny may be hopping down the bunny trail, but all our marketing buddies have been busily hopping down the blogging trail - dishing up lots of fabulous posts to inspire and educate. Here are our favorite picks of the week. the right way. No Pictures Allowed by @mitchjoel.

4 Key Components for Hosting a Branded Charity Event

Marketri

Branded charity events are an excellent way to give back to your local community, bring your firm’s employees together and even improve your business by raising brand awareness. In a previous post we discussed the many benefits of hosting a branded charity event, but you may be wondering what’s involved. Here’s some of her advice on the key components to consider: 1. Make it Fun.

B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? guess they want to fool us.  “Hey! This blog post could have been written yesterday… …or, 3 years ago!” ” They don’t want us to look at the post date and immediately leave for more current information. Why do I care?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Employers Be Cautious Using Social Media To Screen Job Applicants

WindMill Networking

Recently, there has been “much ado” over some employers seeking Facebook password and login information from job applicants. While this practice just recently caught the media’s attention, the reality is employers have been using social media to investigate job applicants for years.  Employers, however, should be cautious when using information obtained from social media to make hiring decisions. 

5 Crimes of Customer Care

It's All About Revenue

by Peter Armaly | Tweet this It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. Failing to take it seriously can result in catastrophe for your brand. Just ask this guy! ). Consider this: At any given moment a significant percentage of a corporation’s current and future revenue is exposed to the interactions customers and prospects have with a company’s frontline employees. Did you hear anything I said? Okay, you said it with such confidence that it must be right.

The Sorry State of Internet News

Biznology

Image credit: Getty Images via @daylife. I am likely to step on a few toes here. Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to me as well. In other words, I ain’t perfect. What I am, however, is a little frustrated. have been “reporting” on the Internet and social media marketing space for the better part of four years now. That doesn’t make me a wily Internet veteran, although I was working in the space during the first bubble burst all those years ago.

11 Essential Elements of a Well-Designed Marketing Ebook

Hubspot

How many ebooks does your marketing team have in its content arsenal? With the rise of tablet and e-reader popularity, ebooks are only growing in popularity. According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. So today, let's focus on design.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Can You Solve this Digital Marketing Puzzle? – #1950

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page.

8 Ways to Boost Ecommerce Shopping Cart Conversions

Hubspot

The Internet superhighway can be particularly cruel to ecommerce marketers, what with more than 50% of all shopping carts abandoned prior to purchase according to Marketing Experiments. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Simple, oft-overlooked tweaks can yield dramatic results. Consider a product page’s load time, for example. Amazon calculated that one additional second of load time on their product pages would cost them $1.6 billion in annual sales. Yikes.

Harness the power of Newsjacking to Grow Your Business

Fearless Competitor

Use the News to Capture Free Publicity for your Company. David Meerman Scott  ( @dmscott ), who was interviewed by Jeff Ogden, President of the lead generation company Find New Customers via Skype at Social Media Camp NYC , has a new book, Newsjacking. just purchased it on my iPad and read it. We’re also using this in our new client engagement.). ” to his associate. He said “Wow!

Networking Or Schmoozing Business Relationships

Business Growth Development

The idea that you’re doing something for money horrifies many people. Yet we ALL do it in some shape or form, and then justify in whatever manner we see as “right”. Depending on how you perceive the process of networking it could be seen as just a necessarily evil to avoid at all costs or social way of developing your business and getting out of the office. If it wasn’t money though we’d find something else to focus on, just like the emotional needs of certain artists to be adored, laughed with and to leave their fans amazed no matter the genres or media. Networking is no different.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Welcoming Find New Customers newest client

Fearless Competitor

We’re delighted to announce the newest client of the lead generation company and global marketing firm Find New Customers – Protegrity. Welcome!  We look forward to a long and mutually rewarding relationship with this valued client. We’ll be helping them in many aspects of b2b marketing, including buyer personas, content marketing, roadmap for a new target market, creating a content calendar, company collateral, blogs, marketing dashboard, sales presentations, business partner development, advertising campaigns and customer case studies. About Protegrity.

Content Marketing Showcase Series # 3 The Eloqua Blog Tree

Connect the Docs

Name: Eloqua. Normal. sap. 1. 1. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. 1. personal. 2. 1. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. Type of Content: Infographic. Normal. sap. 1. 0. 2012-04-05T16:21:00Z. 2012-04-05T16:21:00Z. 1.

Hunger Games and Sales - How to Make the Odds Ever in Your Favor

Sales Prospecting Perspectives

In the hungry and cut throat world of sales, you have to be smart about how you play the game. Being a successful inside sales rep is not only based on your phone skills, but also reflects your ability to utilize the tools, training, and support of your mentors and peers. The keys to success are the tools and support you must employ to find your opportunities. &rdquo

Friday Wrap-up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Link Building Tip: How to Do It the Smart Way SEO and keywords

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: The Inbound Marketing Multiplier

Client Bridge

From Marketo, here's an infographic that explains the benefits of combining inbound marketing with a traditional, outbound marketing campaign. View Original Article

Networking Or Schmoozing Business Relationships

Business Growth Development

High Speed Business Networking Event (Photo credit: Wikipedia) The idea that you’re doing something for money horrifies many people.  Yet we ALL do it in some shape or form, and then justify in whatever manner we see as “right”.  No one approach, is a greater or lesser moral than the other. Networking is no different. Networking is no different. Sales business help networking relationships

E-Quip Blog: Thinking Rightly About Time

E-Quip

Your time is your most valuable personal--and corporate--asset. You can't do anything without expending some of it. There's only a limited, finite amount of it. You can't replace it. You can't create more of it. You can't stop its

Networking Or Schmoozing Business Relationships

Business Growth Development

High Speed Business Networking Event (Photo credit: Wikipedia). The idea that you’re doing something for money horrifies many people.  Yet we ALL do it in some shape or form, and then justify in whatever manner we see as “right”.  Depending on how you perceive the process of networking it could be seen as just a necessarily evil to avoid at all costs or social way of developing your business and getting out of the office. No one approach, is a greater or lesser moral than the other. Networking is no different. Networking is no different. Social vs Market Norms at Reddit (technologyreview.com).

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.