Fri.Apr 06, 2012

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Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

©All Rights Reserve by PhotoSteve 101. This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Prognosticators today abound on the demise of sales.  Not so fast.  Where are we today?  The phone now is only one of several.  Follow @tonyzambito.

SMB 82

Savvy Week in Review April 6th

Savvy B2B Marketing

Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?). Well, the Easter Bunny may be hopping down the bunny trail, but all our marketing buddies have been busily hopping down the blogging trail - dishing up lots of fabulous posts to inspire and educate. Here are our favorite picks of the week. the right way. No Pictures Allowed by @mitchjoel.

4 Key Components for Hosting a Branded Charity Event

Marketri

Branded charity events are an excellent way to give back to your local community, bring your firm’s employees together and even improve your business by raising brand awareness. In a previous post we discussed the many benefits of hosting a branded charity event, but you may be wondering what’s involved. Here’s some of her advice on the key components to consider: 1. Make it Fun.

Why Are Lottery Winners So Unhappy?

Fearless Competitor

Life Lessons From Sad Lotto Winners  - What I Learned Interviewing the CEO of Delivering Happiness. Lottery Winners are an unhappy bunch. Despite that $1.5 billion dollars was spent on the recent MegaMillions lottery. Why do people do it, when so many lottery winners are unhappy? Jenn LImare unhappy? Delivering Happiness is a company started by Zappos. One of the slides she shared is below.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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11 Essential Elements of a Well-Designed Marketing Ebook

Hubspot

How many ebooks does your marketing team have in its content arsenal? With the rise of tablet and e-reader popularity, ebooks are only growing in popularity. According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. So today, let's focus on design.

B2B Blogger – Are You Being Tricky or Transparent?

B2B Marketing Traction

If you ask me, visitors who land on a blog post have the right to know when it was written. So, why do B2B marketers hide their blog post dates? guess they want to fool us.  “Hey! This blog post could have been written yesterday… …or, 3 years ago!” ” They don’t want us to look at the post date and immediately leave for more current information. Why do I care?

Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing

Sazbean

We’ve previously reported that brands get 46 percent more engagement with Facebook Timeline brand pages, according to Simply Measured’s studyof 15 early adopter brands. Actually, fan engagement increased 14 percent; content engagement was up 46 percent; and interactive content engagement skyrocketed 65 percent. You need to run out and post more photos and videos, stat! Right? But wait… EdgeRank Checker also put out a study and they found that brand pages are seeing a drop in engagement, regardless of whether they’ve switched to Timeline. think I want to believe in Vitrue’s study, though.

Gartner cuts 2012 IT spending forecast by 1/3rd

The ROI Guy

Are you ready to grab your share of the dwindling 2012 IT Budget? The predictions for solid growth might have gotten ahead of themselves once again, as Gartner cuts their IT spending growth predictions by 1/3rd for the remainder of 2012. Going into this New Year, Gartner analysts predicted that IT spending would expand worldwide by 3.7%. But in their most recent estimates in April, Gartner has downgraded the 2012 forecast by a substantial amount, now predicting only a 2.5% expansion for the year. growth, with strong growth in computer hardware and telecom equipment as well.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The Sorry State of Internet News

Biznology

Image credit: Getty Images via @daylife. I am likely to step on a few toes here. Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to me as well. In other words, I ain’t perfect. What I am, however, is a little frustrated. have been “reporting” on the Internet and social media marketing space for the better part of four years now. That doesn’t make me a wily Internet veteran, although I was working in the space during the first bubble burst all those years ago.

8 Ways to Boost Ecommerce Shopping Cart Conversions

Hubspot

The Internet superhighway can be particularly cruel to ecommerce marketers, what with more than 50% of all shopping carts abandoned prior to purchase according to Marketing Experiments. It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Simple, oft-overlooked tweaks can yield dramatic results. Consider a product page’s load time, for example. Amazon calculated that one additional second of load time on their product pages would cost them $1.6 billion in annual sales. Yikes.

Can You Solve this Digital Marketing Puzzle? – #1950

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page.

Harness the power of Newsjacking to Grow Your Business

Fearless Competitor

Use the News to Capture Free Publicity for your Company. David Meerman Scott  ( @dmscott ), who was interviewed by Jeff Ogden, President of the lead generation company Find New Customers via Skype at Social Media Camp NYC , has a new book, Newsjacking. just purchased it on my iPad and read it. We’re also using this in our new client engagement.). ” to his associate. He said “Wow!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Networking Or Schmoozing Business Relationships

Business Growth Development

The idea that you’re doing something for money horrifies many people. Yet we ALL do it in some shape or form, and then justify in whatever manner we see as “right”. Depending on how you perceive the process of networking it could be seen as just a necessarily evil to avoid at all costs or social way of developing your business and getting out of the office. If it wasn’t money though we’d find something else to focus on, just like the emotional needs of certain artists to be adored, laughed with and to leave their fans amazed no matter the genres or media. Networking is no different.

Welcoming Find New Customers newest client

Fearless Competitor

We’re delighted to announce the newest client of the lead generation company and global marketing firm Find New Customers – Protegrity. Welcome!  We look forward to a long and mutually rewarding relationship with this valued client. We’ll be helping them in many aspects of b2b marketing, including buyer personas, content marketing, roadmap for a new target market, creating a content calendar, company collateral, blogs, marketing dashboard, sales presentations, business partner development, advertising campaigns and customer case studies. About Protegrity.

Content Marketing Showcase Series # 3 The Eloqua Blog Tree

Connect the Docs

Name: Eloqua. Normal. sap. 1. 1. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. 1. personal. 2. 1. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. Type of Content: Infographic. Normal. sap. 1. 0. 2012-04-05T16:21:00Z. 2012-04-05T16:21:00Z. 1.

Hunger Games and Sales - How to Make the Odds Ever in Your Favor

Sales Prospecting Perspectives

In the hungry and cut throat world of sales, you have to be smart about how you play the game. Being a successful inside sales rep is not only based on your phone skills, but also reflects your ability to utilize the tools, training, and support of your mentors and peers. The keys to success are the tools and support you must employ to find your opportunities. &rdquo

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Friday Wrap-up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Link Building Tip: How to Do It the Smart Way SEO and keywords

B2B 2

INFOGRAPHIC: The Inbound Marketing Multiplier

Client Bridge

From Marketo, here's an infographic that explains the benefits of combining inbound marketing with a traditional, outbound marketing campaign. View Original Article

Networking Or Schmoozing Business Relationships

Business Growth Development

High Speed Business Networking Event (Photo credit: Wikipedia) The idea that you’re doing something for money horrifies many people.  Yet we ALL do it in some shape or form, and then justify in whatever manner we see as “right”.  No one approach, is a greater or lesser moral than the other. Networking is no different. Networking is no different. Sales business help networking relationships

E-Quip Blog: Thinking Rightly About Time

E-Quip

Your time is your most valuable personal--and corporate--asset. You can't do anything without expending some of it. There's only a limited, finite amount of it. You can't replace it. You can't create more of it. You can't stop its

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Networking Or Schmoozing Business Relationships

Business Growth Development

High Speed Business Networking Event (Photo credit: Wikipedia). The idea that you’re doing something for money horrifies many people.  Yet we ALL do it in some shape or form, and then justify in whatever manner we see as “right”.  Depending on how you perceive the process of networking it could be seen as just a necessarily evil to avoid at all costs or social way of developing your business and getting out of the office. No one approach, is a greater or lesser moral than the other. Networking is no different. Networking is no different. Social vs Market Norms at Reddit (technologyreview.com).