DiscoverOrg
OCTOBER 14, 2016
Sales is hard. Not hard in the standard sense — sales requires emotional fortitude to survive the daily barrage of objections and quotas. We have a soft spot for sales reps at DiscoverOrg because we sell too. Take a break from the cold calling and writing emails, and enjoy some light-hearted empathy to get through the day. The Life of a Salesman in Memes.
Marketing Insider Group
OCTOBER 14, 2016
Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study. Once they arrive on the job, they want to be involved in doing good from the start. CECP’s 2016 Giving in Numbers study states, “Employee volunteer participation rate with […].
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Customer Experience Matrix
OCTOBER 14, 2016
As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them. At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measur
Hive9
OCTOBER 14, 2016
Marketing data has come a long way. The insights we can now glean from marketing analytics give us the power to make huge strides in how well we do our jobs. Of course, the path from marketing data to clear, actionable dashboards and reports depends on some pretty powerful tools.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
OCTOBER 14, 2016
In our days, design becomes the cornerstone of digital transformation projects. Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
OCTOBER 14, 2016
Social videos can spread messages faster. Follow these guidelines to make sure your videos do more than impress.
Adobe Experience Cloud Blog
OCTOBER 14, 2016
Author: Benji Lamb Venturing into the digital landscape in China is one of the most fascinating and unique propositions for savvy marketers. It’s a huge market with over 710 million internet users, according to China Internet Network Information Center—more than double the population of people in the U.S. It is, however, wholly unique. Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. have not been able to establish themselves
Kapost
OCTOBER 14, 2016
Nearly all B2B companies are using content marketing to attract and engage buyers. We’ve been doing this for quite some time. But getting it right is still a struggle for a majority of companies. This is because we haven’t formalized content marketing as a strategy or built sufficient process, workflow, and collaboration around its execution. The 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North America research recently released by Content Marketing World and MarketingProfs finds
Vidyard
OCTOBER 14, 2016
Mullets, rock ‘n roll, and bank robberies. No … this isn’t a Quentin Tarantino movie (though that sounds kind of awesome), this is the story behind the greatest prospecting campaign I’ve ever run. For those that don’t know me, I’m Ryan O’Hara. I helped start the business development team at Dyn, one of the worldwide leaders in Internet Performance … yeah the guys that have raised over $90 Million in funding, and one of the fastest growing startups in New Hampshire.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
OCTOBER 14, 2016
Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. However, breaking through Instagram’s algorithm to ensure your followers see your content can be challenging. This week, we discussed best practices for reaching your intended audience on Instagram. Pay Attention to Everything. Managing an Instagram account takes more than pretty photos.
PureB2B
OCTOBER 14, 2016
How do we say thank you? Let us count the ways! For the third consecutive year, Mass.-based Pure Incubation has been included in Inc. Magazine’s annual Inc. 5000 list , an elite ranking of the country’s fastest-growing private companies. From our family, we would like to thank each and every one of you for believing in us, 3 years in a row. Watch the video below and allow us to say thank you from the bottom of our hearts!
SWZD
OCTOBER 14, 2016
Webinars can be great B2B lead gen and brand building opportunities. This article discusses some of the pros and cons of webinars so that, if and when you decide to make one of your own, you do it the right way.
SnapApp
OCTOBER 14, 2016
Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
OCTOBER 14, 2016
Let me kick off this week’s “ My Favorite Content Marketing Video ” post by saying that I hope the videos we’ve shared thus far have provided some form of value, either by inspiring, teaching or showing you some of the best examples of content marketing in action. Thanks to all of you who have subscribed to the series! This week’s submission from Cathy McPhillips , VP of Marketing at the Content Marketing Institute, is part interview, part keynote, part life lesson
i-Scoop
OCTOBER 14, 2016
Digital transformation – in business – is driven by changes in the broader business ecosystem. It is driven by the need, desire, opportunity, and/or rationale to optimize or find transformative ways to increase revenues, find new revenue streams, better engage stakeholders, create human value and enhance experiences, save costs, improve efficiency, pro-dapt and tackle evolutions […].
E-Spirit
OCTOBER 14, 2016
There’s a channel transformation at hand—known as the Internet of Things (IoT)—and its rapid rise is challenging C-suite marketers that are tasked with delivering seamless omnichannel brand experiences.
The Freeman Company
OCTOBER 14, 2016
Our fierce marketing leader is named a top influencer.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
OCTOBER 14, 2016
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.
SnapApp
OCTOBER 14, 2016
Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. (Pun intended.). This post, titled The Future is More Content , looked at the debate over which content strategy is the best: Producing high-quality content or producing high volumes of potentially lower-quality content. The arguments for producing high-quality content are: It’s of higher value to the reader.
Content Standard
OCTOBER 14, 2016
Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. Think about it: 20 percent. That means that the vast majority of companies aren’t all in on their content marketing efforts—and it’s hamstringing their effectiveness.
Directive Agency
OCTOBER 14, 2016
For any SEO campaign , there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which aspect of your campaign you are trying to improve, different metrics give you different data. It’s important to look at the different subsets of your marketing campaigns (from SEO, to PPC, to local advertising, the list continues…) both individually and holistically – analyzing both the conversions you are generating, an
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
OCTOBER 14, 2016
When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising. But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?
LEADership
OCTOBER 14, 2016
Though social media is a useful tool that is increasingly gaining importance when it comes to digital marketing, there is no guarantee that all of your customers will have a Facebook, Snapchat, or Twitter account. On the other hand, one thing that you can be pretty sure of is that they will have an email account – and that is something that can really work to your advantage.
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