Thu.Oct 30, 2014

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Wise.io Provides Another Choice for Automated Predictive Modeling

Customer Experience Matrix

'I’m beginning to feel like Lucille Ball in the chocolate factory: predictive modeling systems are coming at me faster than I can review them. I had already planned this week to write about Wise.io and then yesterday omnichannel personalization vendor Sailthru announced their own predictive solution. Now, Sailthru is interesting in its own right – it’s a Customer Data Platform with strong decisioning capabilities – but they’ll have to wait their turn.

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Why Content Creation Isn’t Everyone’s Job

Avitage

'I read with interest John Jantsch’s Duct Tape Marketing blog Why Content Creation Is Everyone’s Job. The post raises good ideas with, in my opinion, the wrong conclusion. It’s a short post, I suggest you read it. I’d like to offer a different perspective and approach. This is a teachable moment. The lesson involves the difference between thinking like a marketer, and thinking like a publisher.

Insiders

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Banner Ads Must Die!!!

Marketing Insider Group

'Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I was honored to be included on the list of contributors along with amazing thought leaders in marketing like Ann Handley, Joe Pulizzi, Doug Kessler, Neil Patel and more. They suggested some outdated marketing tactics including over-promotion, quantity over quality and a lack of courage.

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Why Cost Per Lead Can Be a Bad Metric

ANNUITAS

'A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. Interesting statistic. However, the real response to this is what does that really mean? For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Scariest Blog: No Personality

Writing on the Web

'What’s the scariest blog post you have ever read? For me it’s a blog or website without any personality. Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring.

More Trending

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How to Write Better Content for Social Media

Convince & Convert

'What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.

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Don’t Just Curate Content – Harvest

Avitage

'This blog published on the Sandhill.com blog. Content curation today is a severely underutilized tactic. It offers great potential to address many content challenges marketers face. The harvest step is perhaps the most significant part of our curation practice. When curating both internally developed and third-party content, we harvest specific elements from within the source content itself.

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Do Social Signals Drive SEO?

Convince & Convert

'You just hit hit publish on that great new blog post. What a great feeling! Being the savvy content marketer you are, you now set out to to bring an audience to that post. You immediately go to all your social media profiles and share about it with a link. You get many of your friends, some followers, and even an influencer or two to share it too. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords.

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The Do’s and Don’ts of Holiday Email Marketing

Adobe Experience Cloud Blog

'Author: Lizzy Funk It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere. It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Aristotle’s Persuasions and the Neuroscience of Purchase Decisions

The ROI Guy

'What can a philosopher born some 2,400 years ago teach us about modern marketing and selling? More than you might imagine. The Greek philosopher Aristotle is well known for creating a guide to crafting winning arguments – highlighting three essential elements you needed in any conversation to be more provocative and persuasive Amazingly, these three same essential elements map directly to our modern understanding of buying triggers via neuroscience, and are key to creating effective messaging t

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Replace Your Banner Ads With Baby Animals [Free Chrome Extension]

Hubspot

'You know what''s really annoying? Irrelevant, untargeted banner ads. They''re all over the web, barraging you to buy buy buy from a company you''ve never heard of while you''re just trying to enjoy the few minutes a day you get to sit down and read your favorite media site. You know what''s less annoying? Baby animals. Kittens and puppies specifically.

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Make Your Next Video a Thriller [Infographic]

Vidyard

You know by now that video marketing is on the rise. But did you know that in 2014, the number of viewers who watch marketing videos with pale white faces and outstretched arms is growing 14% week over week*? The zombies are taking over. And if you make risky video marketing decisions, you might find yourself face-to-face with a zombie with no axe in hand.

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7 Current Design Trends Every Marketer Should Know

Hubspot

'Truthfully, not all of us have the best design chops -- but that doesn''t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you''ll find yourself dragged into a project like a website redesign. Suddenly, it''ll feel like you''re in a foreign country and you can''t understand or speak the language, but you somehow have to navigate it all. .

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award

Vidyard

KITCHENER, Ontario – October 30, 2014 – Vidyard co-founders Michael Litt and Devon Galloway were named EY’s Entrepreneur Of The Year Ontario Young Entrepreneur award winners at the annual gala held in Toronto, Canada. Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada.

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Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse

Hubspot

'October in Boston is extraordinary. Between the crisp, dry days, vibrant fall colors, and eerie decorations covering townhouses and street lights all over town, it''s easy to get caught up in the Halloween spirit. So, as I pondered what to say in my talk for the MarketingProfs B2B Forum earlier this month, I couldn''t help but see monsters. Monsters everywhere!

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Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award

Vidyard

KITCHENER, Ontario – October 30, 2014 – Vidyard co-founders Michael Litt and Devon Galloway were named EY’s Entrepreneur Of The Year Ontario Young Entrepreneur award winners at the annual gala held in Toronto, Canada. Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada.

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Introducing the Web Form Design Awards 2014

JotForm

At JotForm, we were so blown away by the forms being designed using our brand new Form Designer, that we thought: “Can these form designs honestly get any better?” We were determined to find out; and so the Web Form Design Awards were born. $7,500 goes to the top prize (Best Form Design), bu.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Interactive Content Tricks (And Treats) To Use This Halloween

SnapApp

Let’s face it: Everything about October is scary. We’re down to the last quarter of the year and starting to feel deadline, budget and KPI pressures that would even make a zombie run and hide. Leaves are crackling down the street, the wind is howling and black cats are everywhere. Not to mention the dead start walking the streets and tiny humans turn into cartoon characters (in costume, that is).

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5 Creepy Halloween Form Templates

JotForm

Today, we have some treats for you. Our team has created 5 really creepy form templates for Halloween. We hope you enjoy them, and use them on your site! Trick or Treat Signup Form Creepy fonts and moving hands, this particular form scared the s**t out of anyone I have shown it to. View Form -.

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Defend Our Turf: Branding Lessons From the St. Louis Rams

Brandfolder

Catchy slogan. Check. Clever TV Spot. Check. Online advertising. Check. Think you have all the essential ingredients for an explosive marketing campaign? Think again. Even the best-laid marketing plans can.

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The Basics of Instagram Marketing: What Every Content Marketer Needs to Know

Content Standard

For marketers to be successful on Instagram, it is important they take a step back and consider what their audience really values. From there, they can determine exactly what they wish to accomplish with their Instagram marketing campaign. In 2014, approximately 22 percent of B2B marketers and 32 percent of B2C marketers reported they were using Instagram as a part of their overall content marketing strategy.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Adoption Is Key When Adding New Social Media Platforms and Strategy

Content Standard

It’s all about social. Yesterday’s burgeoning social media platforms of interest were Facebook and LinkedIn. Now, it seems as though the sun may be setting on Facebook and rising quickly on others like Instagram, Twitter, and Pinterest—that is, according to findings from investment back and asset management firm Piper Jaffray. A semiannual survey of American teenagers found that nearly three-fourths use the photo-sharing app Instagram, up from 68 percent in the previous survey.