Thu.Nov 19, 2015

article thumbnail

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and othe

article thumbnail

Inside Out: Why Sadness Is The Key to Happy Shareable Content

Marketing Insider Group

Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and […]. The post Inside Out: Why Sadness Is The Key to Happy Shareable Content appeared first on Marketing Insider Group.

Content 176
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are you still doing your digital marketing in silos?

Biznology

Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website. Organic search. Paid search. Social media. Display advertising. Email marketing. Mobile. It’s possible that this makes sense sometimes; I don’t claim to know everything about marketing.

article thumbnail

The Value of Velocity

ANNUITAS

This post first ran June 2015 on ANNUITAS.com. The need for speed. Today’s enterprise marketer has it. The speed at which your buyers move through their buying process has a big impact on the results your program can post. It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. I recently had a discussion along those lines with Charlie Tarzian and Neil Passero of The Big Willow , who argued that account based marketing must extend beyond reaching target accounts to include messages based on location and intent.

More Trending

article thumbnail

The Blog Code: Finding the Soul of Your Content

Convince & Convert

The Tommy Walker Manifesto. Shopify has two divisions now: Shopify, which serves smaller businesses and start ups, and Shopify Plus, which solves high-growth and enterprise-level problems for larger businesses. Tommy Walker serves as the Editor-in-Chief of the Shopify Plus blog. Having tripled Shopify Plus traffic month over month from August to September , Tommy is poised to shared valuable wisdom about driving traffic through quality content.

article thumbnail

Inside Out: Why Sadness Is The Key to Happy Shareable Content

Marketing Insider Group

Are you a content marketer but you haven’t watched Inside Out yet? Shame on you. It’s all about five core emotions – Joy, Sadness, Anger, Fear, and Disgust – and their attempts to control the mind of an 11-year-old girl. And if you think it has nothing to do with content marketing in general and […]. The post Inside Out: Why Sadness Is The Key to Happy Shareable Content appeared first on Marketing Insider Group.

Content 100
article thumbnail

Benchmarks for Video Marketing worth Celebrating

Vidyard

When your sister learned how to tie her shoe before you, you didn’t skulk away, you looked over her shoulder and learned from her. When your goldfish learned how to do backflips in the water you watched him for hours and hours and then tried it for yourself in the backyard pool. And when your friend learned how to land a date you took note … notes, even.

article thumbnail

Taking the Next Step: How to Prioritize Your Marketing Initiatives

Hinge Marketing

From an outsider’s perspective, it may seem like your firm is killing it at the marketing game. You execute your strategy with enthusiasm, you attend all of the right events, your segmented email campaigns are on point, and your website and content is an SEO dream. And yet…you can’t shake the feeling that something is still missing.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Survey says…Sales rejects 80% of marketing-generated leads

6sense

Playing the blame game with sales is a losing proposition for marketers. That’s according to our 2015 Survey of B2B Marketers , which shows that a full 70% of marketing teams are measured on the amount of revenue generated from marketing campaigns and lead-generation activities. In addition, we discovered that lead-generation continues to be a particular area of contention for many teams.

article thumbnail

Your Content Marketing Program Isn’t Perfect and Never Will Be

Content Standard

My favorite part of monthly magazines is the Editor’s Letter. This is the page-long note at the beginning, before the feature story on service dogs, the gift guide for foodies, or the top five most practical uses for coffee cup sleeves. The Editor’s Letter reveals a human element of the publication—written in the first-person voice—and reminds the reader that magazine work is never finished.

article thumbnail

SiriusDecisions: Top 4 Ways to Get your Value Selling Program Right

The ROI Guy

You’ve invested a lot of time and effort in developing your B2B value selling / ROI tools and program, But the evolution from product to value can have its challenges. trying to get your sales reps and specialists to better communicate and quantify your unique value. So how do you know if your getting it right, and where your program might have gotten off-track?

Webcast 59
article thumbnail

Getting the Most from Website Visitor Tracking

Lead Liaison

Website visitor tracking offers an incredible wealth of insight. In fact, it can be one of the most powerful tools available in your arsenal when it comes to identifying and qualifying sales leads. Even so, you need to make sure you are getting the most from your website visitor tracking or you could be losing money. First, make sure you are using all of the capabilities of your website visitor tracking.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Growth Secrets From Canva: How the Design Startup Acquires 30,000 New Users a Day [Podcast]

Hubspot

Visual content: We all know we need it. but many of us don't have the skills, tools, or knowledge of how to do it well. Since 2013, Canva's been on a mission to change that. Turns out, it's working. Two years after launching, the company has nearly seven million users, and it's growing by 30K users each week day. And the marketing world isn't the only one that's noticed this company's incredible growth.

article thumbnail

5 Case Studies: Using Interactive Content in Social Media

SnapApp

What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” While “promote” might be last on that list, it shouldn’t be last in your mind – it makes the rest of the journey worth your while. What’s the use of spending your time and budget on developing amazing content without delivering a stellar follow-through?

article thumbnail

How InsightSquared Uses LeanData

LeanData

In a previous professional life, I was a newspaper sportswriter. One of the fun parts of that job was being able to put the reporter’s notepad in my back pocket after the interview was finished and just having regular conversations with popular sports figures. Billy Beane, the general manager of baseball’s Oakland A’s, was someone who liked to sit in the clubhouse office of the team equipment manager and chat about everyday stuff.

article thumbnail

Top Takeaways from the Most Influential Chief Marketing Officer List

Content Standard

For four years, Forbes has worked in partnership with ScribbleLive (formerly known has Appinions) and LinkedIn to compile a chief marketing officer hit list , a “who’s who” roundup of the most “noteworthy” CMOs on the scene today. For Forbes’ readers, this is one of many great ways to get an idea of what companies to be paying attention to, investing in, or trying to beat.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

How InsightSquared Uses LeanData

LeanData

In a previous professional life, I was a newspaper sportswriter. One of the fun parts of that job was being able to put the reporter’s notepad in my back pocket after the interview was finished and just having regular conversations with popular sports figures. Billy Beane, the general manager of baseball’s Oakland A’s, was someone who liked to sit in the clubhouse office of the team equipment manager and chat about everyday stuff.

article thumbnail

Your Content Marketing Program Isn’t Perfect and Never Will Be

Content Standard

My favorite part of monthly magazines is the Editor’s Letter. This is the page-long note at the beginning, before the feature story on service dogs, the gift guide for foodies, or the top five most practical uses for coffee cup sleeves. The Editor’s Letter reveals a human element of the publication—written in the first-person voice—and reminds the reader that magazine work is never finished.

article thumbnail

How InsightSquared Uses LeanData

LeanData

In a previous professional life, I was a newspaper sportswriter. One of the fun parts of that job was being able to put the reporter’s notepad in my back pocket after the interview was finished and just having regular conversations with popular sports figures. Billy Beane, the general manager of baseball’s Oakland A’s, was someone who liked to sit in the clubhouse office of the team equipment manager and chat about everyday stuff.

article thumbnail

6 Scientific Strategies to Improve Your Content With Visuals

Convince & Convert

“Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another. Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. Another likely contributor to this problem is a lack of understanding (on the part of content producers) about how our brains process information.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

How InsightSquared Uses LeanData

LeanData

In a previous professional life, I was a newspaper sportswriter. One of the fun parts of that job was being able to put the reporter’s notepad in my back pocket after the interview was finished and just having regular conversations with popular sports figures. Billy Beane, the general manager of baseball’s Oakland A’s, was someone who liked to sit in the clubhouse office of the team equipment manager and chat about everyday stuff.

article thumbnail

3 Musts to Get Your Ecommerce Site Mobile Friendly by the Holidays

Hubspot

According to NRF , 25 million holiday shoppers said they would specifically use their mobile device to shop online on Cyber Monday this year. That is a big chunk of the expected $116 billion ecommerce will bring in this holiday season! Part of serving customers (that want to give you their money) is providing a happy, helpful online experience. Increasingly, online includes mobile devices.

article thumbnail

29 Free Online Design Tools for Creating Stunning Visual Content for the Web

Hubspot

Who doesn't love free stuff? If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need to waste budget. And in my quest to find alternatives to fancy computer programs, I've come across a lot of free tools that help take my marketing up a notch.

article thumbnail

Native Advertising: Understanding the Basics

Hubspot

You've heard it a million times, native advertising is the next big thing. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers alike? For publishers in particular, native is a chance to put editorial expertise to work for advertisers and brands. This provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising.

article thumbnail

The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

article thumbnail

7 Little-Known PowerPoint Tricks You'll Wish You Knew Sooner [Infographic]

Hubspot

The fact that "death by PowerPoint" has become a well-known quip in the business world says something about the state of people's PowerPoint presentations. While PowerPoint is an incredible business tool, it's often misused by users who crowd their slides with too many words or distracting designs. They know the basics, but have yet to tap into the lesser-known PowerPoint tricks that can take a presentation from good to great.

Tips 61