Tue.Oct 18, 2016

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. (For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

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20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level.

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Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle. Whether you’re focused on generating net new inquiries, or nurturing existing leads through the funnel, it’s often best to utilize a mix of content types, the better to appeal to a range of prospects.

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How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

Marketing Insider Group

Businesses spend a great deal of money and effort reaching out to potential customers. They post status updates on social media, set up YouTube channels, and pay for local advertising, all with the hope that their message will convince people to buy what they’re offering. But if brands are blindly throwing marketing messages out, they’ll […]. The post How Well Do You Know Your Customers?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Six Ways CMOs Can Capture Audience Attention in the Online Community

Tomorrow People

Stand our in the digital landscape and with the right content to attract attention and create an online community.

More Trending

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The most under-served content requirements

Avitage

I received a call from a colleague who started a new sales job with a software company. “We have no good content to serve as door openers, or to nurture target accounts who aren’t ready to meet. All we have is product collateral.” Sales content for key sales engagement points are the most under-served content requirements in most B2B organizations.

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Is Predictive Marketing Now Mainstream?

Kabbage

This was originally published on Medium. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.

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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity.

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Is Predictive Marketing Now Mainstream?

Kabbage

This was originally published on Medium. In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Managing Marketers to Drive the Best Results

Hive9

We talk a lot about the role martech plays in getting impressive marketing results. Your marketing technology isn’t your only key resource, however. Successful organizations seldom drive big gains without hiring and retaining good people.

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Under The Influence, Oct ’16- Quotes & Pictures

Onalytica B2B

The days are getting shorter, darker and colder as we officially head into Autumn/Winter 2016. Whilst the season of sherry, songs and Santa is nigh, we felt that a wonderful evening full of opportunities to network, inspire and be influenced (in more ways than one) would help with the impending dismal winter blues. Along with some action shots from the evening, we have complied the most insightful quotes from our panellists: Ross Breadmore , Associate Director of Innovation at Synechron; Phillip

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The State of Marketing Technology, in 12 Charts

Contently

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Why Salesforce? How did these guys get so big? What the hell is a CRM 1 anyway? You could see the questions bouncing around as people suddenly wanted to understand the complex world of martech. Martech is everywhere.

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3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds

Adobe Experience Cloud Blog

Author: Ashika Balani I’ve got 99 apps and I only need ONE! That’s right, folks. I have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? It all started when I was waiting to board my flight and I noticed complete silence in the entire boarding area. That’s right–no one talking in line or even looking up at the counter.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity.

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Contently Named to Crain’s New York Business Fast50 List

Contently

Last week, Crain’s New York released its 2016 New York Business Fast50 list , an annual ranking that recognizes the 50 fastest-growing companies in New York City. The rankings are calculated based on annual growth rate, and only companies with at least $10 million in annual revenue are eligible. We’re proud to announce that Contently ranked 32nd , with a growth rate of 746 percent.

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B2B Content Marketing – It Takes A Village

ANNUITAS

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketing and content marketers are on their path to maturity.

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4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Yes, you really can do all of that with video!

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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AEC Marketing Fundamentals Can Still Have a Role in Winning New Business

Hinge Marketing

Much of what we write at Hinge focuses on the most effective marketing tactics for professional service firms, offline and online. For example, content marketing, websites, analytics and speaking engagements are some of the most powerful implements in today’s marketing toolbox. But, it’s important to recognize that many tried-and-true AEC marketing fundamentals still hold an important place in the pursuit of new business.

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Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. Even though consumer expectations are on the rise, brand response rates across industries are declining. In fact, less than 11% of social messages receive a response. Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response.

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How Account-Based Marketing Can Help You Stop ‘Churning’ Leads

Leadspace

We’ve talked a lot about lead generation and lead conversion in this blog – which makes sense, seeing as lead gen is what we do. But there’s another important aspect of the marketing and sales cycle I’d like to touch on in this post: retention. Successfully pulling leads through the sales funnel is great, but if too many of them “churn,” it can leave a sour aftertaste.

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Which Came First: The Content or the Campaign?

SnapApp

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However, Demand Gen is focused on campaigns, promotion, lead collection and scoring, persona-building, and sending MQLs to sales.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Google Mobile Search Results Now Showing Images

KEO Marketing

Google is now showing image thumbnails in the mobile search results for select queries. A recent review by SearchEngineLand.com of Google’s mobile searches revealed that the queries that are affected seem to be product-based queries where the user might find an image of the product useful. Archive studies showed that Google was testing this function in August 2016 and it now appears that they have rolled it out for all mobile searchers.

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Companies with Bad Websites Need Marketing Automation

Lead Liaison

You’ve likely heard of the importance of marketing automation, but you might think that your site isn’t very good so it might not help you. That couldn’t be further from the truth. Bad websites need marketing automation even more than good websites do. While all sites benefit from marketing automation, it actually helps guide struggling companies to where (and what) can be changed to make the biggest impact.

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4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy.

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Should You Use Required Fields on Your Form?

JotForm

There’s no question about the value that required form fields bring. They distinguish what information on your form you’d like to have versus what information you absolutely must have. In that sense, nothing prevents people from skipping necessary questions quite like it.However, like any good thing.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Get More Twitter Followers: 10 Expert Tips [Free Kit]

Hubspot

Unless you're a celebrity or a household name brand, it's really difficult to build a substantial following on Twitter. Maybe you've made it to a couple thousand followers but can't seem to bump it up any more. Frustrating, isn't it? The good news is that HubSpot put together a helpful kit -- How to Get More Twitter Followers -- filled with everything you need to know about increasing your brand's following and generating business from your Twitter account.

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Sigfox and the accelerating race for global LPWAN IoT network coverage

i-Scoop

Many Internet of Things applications require wireless long-range and low-power connectivity solutions whereby relatively small amounts of data are sent, often intermittently. This is where LPWAN comes in (low-power wide area networks). The majority of LPWAN technologies use unlicensend band and they are a good fit for many applications in areas such as smart metering, […].

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How Credit Unions Can Use Blogging to Attract More Members

Hubspot

When starting with new clients, one of the first questions we ask is 'are you prepared to blog weekly?' And the answer needs to be YES! Now a lot of people completely freak out when we tell them this. But all is not lost! Here's some keys to attracting more Credit Union members with a well-developed and realistic blogging strategy. 1) Pay Attention to Your Target CU Member's Pain Points.