Sun.Jan 25, 2015

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13 Stereotypes of Salespeople: Debunked [SlideShare]

Hubspot

'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. If you presented the average person with the prompt "Salespeople are." and asked them to fill in the blank, what do you think they would say? Daniel Pink conducted this very experiment as part of his research for the book To Sell is Human.

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Rule #3: The ‘So-What’ Factor

TaylorMadeIn KEW

The ‘So-What’ factor is about being memorable. In this increasingly commoditised world, there is really very little to differentiate many of our B2B products and services from our competitors. Yet the bulk of our B2B marketing effort continues to be done on features, benefits and price, which is simply no longer enough to become truly memorable in the hearts and minds of our customers.

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Are the 4P's Still Relevant for Today's Marketers

B2B Marketing Directions

One of the most enduring concepts in marketing is the idea of the marketing mix. The concept became popular in the 1960's after Neil H. Borden published an article in the Journal of Advertising Research. Borden's original marketing mix model contained twelve components. E. Jerome McCarthy later grouped these ingredients into four categories that became universally known as the 4P's of marketing - Product, Price, Place, and Promotion.

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Digital transformation, the customer experience and marketing

i-Scoop

'Although digital transformation is about much more than customer-facing functions, it’s clear that in many transformation projects, the customer experience is a key driver and catalyst. In more IT-oriented projects, the same goes for the user experience and user adoption. Actual usage and adoption in fact is essential to make such projects succeed.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Online Video Trends: Nike Uses Data to Make Video Personal

Content Standard

Marketing experts love to talk about how an explosion of data will lead to more personal, targeted marketing efforts. Nike’s latest foray into personalized video capitalizes on that idea, and the brand is banking on video to boost social shares and drive brand loyalty. Indeed, Nike’s “ Outdo You ” video campaign could become a blueprint for future personalized, online video trends.