Mon.Nov 26, 2012

Trending Sources

4 Ways of Measuring Marketing ROI

It's All About Revenue

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. This isn’t me saying that. That’s according to an IBM survey revealing  63% of  CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Other surveys have found the same thing. What exactly constitutes a good ROI result?

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience. They dump this list into their database.

The kid who wanted a door for Christmas

grow - Practical Marketing Solutions

In the spirit of the holiday season, I would like to tell you a little Christmas story. For the past three years, I’ve mentored a bright young boy named Elijah. Elijah is growing up in small, crowded house with his three brothers and a sister (all by different fathers — none of them are around). Elijah’s father was murdered when he was two. Elijah is fortunate in many ways.

How LinkedIn Company Pages Work Like Magic for B2B Marketers

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. Every second, two people join the network of over 160 million users in over 200 countries and territories.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Five Hootsuite Features And Their Benefits

Sales Prospecting Perspectives

Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. Since, I have received multiple questions asking how I use Hootsuite and what some of my best practices are, I figured it might be easiest to respond with a quick blog post. I am logged into our Hootsuite Pro account every day, all day long, and I also utilize the application for my Droid smartphone. So how would I recommend using Hootsuite and what are some of the key features to use? There is no better way to manage your posts then using the bulk scheduler.

Dennis Crowley discusses foursquare and social

Ad Your Comment Here

Dennis Crowley was interviewed while visiting Syracuse University in early November and chats about what’s happening at foursquare, some of the trends he’s seen in location-based services, and where social might be going. From the Field Interviews News Social Media Dennis Crowley foursquare SXSW

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Why Your Email Subject Line Shouldn’t Be a Yes/No Question

The Point

If the secret to success of an effective email subject line is to grab the attention of someone with a potential interest in your product or service, you can be forgiven for thinking that the simplest way to determine that interest is to ask a Yes/No question. For example: Missing Too Many Project Deadlines? Spending Too Much $$ on Software Maintenance? Frustrated with Poor Application Performance?

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How to Calculate the Value of Your Social Media Followers [CALCULATOR]

Hubspot

If you’re using social media for marketing and you’re not measuring your dollars-and-cents ROI , you’re doing it wrong. As my favorite rap quote says, “If it don’t make dollars, it don’t make sense.”. And even if you’re not spending budget on Facebook or Twitter, remember: Time is money, and you’re probably spending a significant amount of time. UpM (Unlikes-per-Month). LpD (Links-per-Day).

Agile marketing and the need for speed

Biznology

Photo credit: Wikipedia. Some of you know that my second book is called  Do It Wrong Quickly , and this post is about the  quickly part. Advising people to do things wrong is just my cheeky way of getting marketers to start experimenting–to try things and see how they work. That experimental approach is the essence of agile marketing,  a term not yet in use when I wrote my book. Simple.

New Facebook Data Shows How Questions Impact Comments, Shares & Likes [INFOGRAPHIC]

Hubspot

Last week, we presented our readers with some interesting data about the impact of social CTAs on Facebook engagement. But we got to wondering -- what about posing questions in your Facebook posts? How would that impact engagement metrics such as Likes, shares, and comments? If you're an active Facebook marketer, you've probably seen countless brands using questions as a fan engagement tactic.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How B2B Companies Can Know If Their Trade Show Marketing Works

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia. You can determine if a trade show is worth the investment.

The Online Community Content Map – Part One

Leader Networks

Creating meaningful content for an online community is a tricky business. Few online communities survive solely on member discussions. As I am fond of saying , people come for content but stay for community. However, if online community management shares too much content of marginal value, members can be overwhelmed and distracted. Community management hasn’t stopped to ask the “So what?”

The End of Search as We Know It

Synecore

As the world shifts to all things mobile, anew reality is emerging: mobile devices are killing search as we know it. This is one of the many insights from an excellent article on the future of search recently appearing in Ad Age, written by David Berkowitz, VP of emerging media at 360i. Creepy, indeed. ENOUGH (CONTENT), ALREADY! we gas guzzling masses. RAILROADING SEARCH. GOOGLE’S FIELD TRIP APP.

Generation C : Prosumers and Maturialism

WindMill Networking

Generation C consumers influence the production process and brand marketing from the start. In recent years, several aspects of society have been transformed by new Internet technologies. Today, mobile and almost unlimited access to information coupled with the tremendous potential of media streaming provides connected consumers with a new power to influence. Social Shopping and Maturialism.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Sales Mgmt: 4 Steps on How to Not Get Fired!

Your Sales Management Guru

Sales Mgmt.:  4 Steps on how not to get fired. On my flight to Seattle I was pondering what this week’s blog might contain; it occurred to me that in reflecting on the past year and looking forward towards 2013 a quick summary of a few basic actions sales leadership must take to succeed would be of value. Step One: Build an active recruiting plan.  Most sales managers get fired for not hitting the desired sales goals, the issue is normally because they have a lack of salespeople selling their products/services!  Recruiting is sales leadership’s marketing campaign for sales leads.

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Lost Squirrels: Putting Sales Where it Belongs

B2B Marketing Unplugged

Mostly statistics just annoy me, but every now and again I am absolutely gobsmacked by one. Like this gem I picked up from Sirius Decisions at a marketing conference: sales people spend only 18% of their time in front of customers. You read that right, folks. Your Sales Squirrels are spending less than one-fifth of their time actually in front of customers. I’m sure you promptly went where I did which was, what the hell are they doing the other 82% of the time? So I did an informal survey of some buddies and asked them to stick their heads in the sales bullpens and find out.

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A Better Way Of Asking For The Order

Buyer Insights

Some sellers display a surprising reluctance to ask for the order. Others are not so shy, but ask for the order in a way that can put the buyer off. In this article we examine the best way of asking for the order. The Trouble With Closing Closing techniques from the ‘always be closing’ school [.].

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Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. Photo credit: Wikipedia). When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). Analytical applications. Posting applications.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

2013's Top Three Priorities for Accounting Marketing

Marketri

It’s that time of the year again – we have tweeted, connected, pinned, blogged, and vlogged our way through 2012 – and now it’s time to look at what’s on accounting marketers’ bucket lists for 2013! asked my peers about their top accounting marketing priorities for the coming year, and there are some clear and exciting trends for next year. 1. SOCIAL ENGAGEMENT.

Pre-call Research Best Practices

Sales Intelligence View

Conducting pre-call research is a necessary part of every sales effort, and, in most cases, can cost an organization a lot of time and money. Ensure that your pre-call research isn’t a wasted effort with a few best practice tips. Define research goals. In most cases, a superfluity of information is available on every prospective lead. Determine and use the best sources of information.

Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Modern B2B Marketing

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. Karl discusses strategies for online engagement using behavioral targeting for increased sales and customer retention. You send out a couple of email blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.”. The Fundamentals of Off-Site Marketing.

INFOGRAPHIC: Word of Mouth Marketing on Facebook

Client Bridge

Facebook has more monthly unique visitors than Twitter, Google+, MySpace, Pinterest, Tumblr and LinkedIn combined. From Ambassador, here's an infographic that shows how businesses are finding success by targeting and connecting with consumers on Facebook. View Original Article

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Are You Defining Your Niche Properly?

Sazbean

When I started my blog, I made the mistake of not defining my niche well enough. In fact, I defined it with one word: “coding.” Defining the niche my blog targeted with one word was never going to be enough. Perhaps for the pioneers of the internet it was okay, but in this day and age, with millions of websites in the competition, you need more than a one-word topic name for a niche. I can’t emphasize how important it is to define your niche. didn’t know this when starting my blog. But when it did dawn on me, I knew I needed to change. – Are You Defining Your Niche Properly?

The Promise of Social Brands

The New Strategist

Advertising is full of crap. Well, at least most of it is, I think we’d all agree. Advertisements and brand messages have long been full of lofty promises and ridiculous imagery that alludes brands to be magical entities given to us from the heavens to alleviate the pain of every day tortures like laundry, dusting, and what to make for dinner. Cigarettes that soothe throat irritation. Seriously?

Beware: Social Monitoring Tools Don't Catch Sarcasm

The New Strategist

This exchange came through on Twitter today, and I had to share for two reasons. #1 - It’s funny. Sadly, this particular tool can’t detect sarcasm, which Eric’s post was laced heavily with, and neither did the person replying on the Surface account. Otherwise you can appear careless, and dare I say it, stupid. Ooops. Special thanks to Eric Stoller for being Eric Stoller.

The Promise of Social Brands

The New Strategist

Advertising is full of crap. Well, at least most of it is, I think we’d all agree. Advertisements and brand messages have long been full of lofty promises and ridiculous imagery that alludes brands to be magical entities given to us from the heavens to alleviate the pain of every day tortures like laundry, dusting, and what to make for dinner. Cigarettes that soothe throat irritation. Seriously?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.