Fri.Jun 26, 2015

article thumbnail

Stop Focusing On The Sales Process, Silly!

Marketing Insider Group

The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. While the buyer’s journey presents the client’s questions and needs that need to be answered and met.They need content and contacts to help them through their journey – at their own pace. They need content and contacts to help them through their journey – at their own pace.

Process 171
article thumbnail

Five B2B marketing beliefs and trends debunked

Biznology

First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople. I have a salesperson’s perspective in B2B, and I still consider myself a salesperson even though I have been on the marketing side since the early 1980’s.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Proof: Why It’s So Important

Writing on the Web

Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action.

Amazon 165
article thumbnail

Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. Here are some helpful tips on how to engage your interns for maximum growth and effectiveness, and most importantly, how you can help them learn.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Social Proof: If You’re Not Using It, You’re Losing Sales

Writing on the Web

Why is social proof so important when writing on the web? It makes the difference between converting a reader to a client and influencing a sale or not. This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal? The testimonials from other subscribers. Social proof— recommendations, testimonials and client stories —are a powerful persuasion tactic.

More Trending

article thumbnail

9 SEO Tactics That Just Don’t Work Anymore

Hubspot

It's 2015 and SEO hasn't gotten any easier for digital marketers. With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement into their algorithms.

Tactics 61
article thumbnail

How Sentimental Content Strategy Brought Warmth to Whirlpool’s Image

Content Standard

To separate its brand image from the cold metal used to produce its home appliances, Whirlpool has plugged in a content strategy that targets the sentimental side of daily life. And according to figures measuring the campaign’s performance, their dramatic shift in strategy has proven successful. Overall, Whirlpool’s sales increased by 6.6 percent within six months of starting the campaign, according to Crain’s Detroit Business.

article thumbnail

7 Creative Content Ideas for Your Ecommerce Site

Hubspot

Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage consumers. If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. JackThreads Blog.

article thumbnail

How Adblock Has Transformed Our Expected Web Browsing Experience

Content Standard

Browsing the Internet with an adblocker enabled, compared to browsing without one, is like flying transatlantic with a memory foam pillow and a bottle of wine versus flying with babies who all have ear infections. Adblocking software is free to download, easy to use, and available on all desktop Web browsers. Which route would you choose? A recent surge in adblocking—an open-source Web browser plugin that blocks nearly all ad formats—indicates that users prefer to consume content uninterrupted.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First

Hubspot

Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. Seems simple right? I wish. It takes time -- and time is something most fast-growth companies don’t have. You need to build the right content marketing team , right now. The right ream is small and nimble. You can start with just three people.

article thumbnail

Content Mapping: Why It’s Important to Your B2B Buyer Personas

Crimson Marketing

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” A couple reasons for these content marketing tactics are: 1. Companies don’t have a documented marketing strategy.

article thumbnail

3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences

Vidyard

Consumers don’t know how to personalize your messages. The fact is, general marketing copy or messages developed to appeal to a broad list of leads is likely not appealing to much of your list at all. We’re inundated with marketing and overloaded with work: consumers don’t have the time to dissect your words and understand how they apply in their own use cases.

article thumbnail

5 Tips for Tapping into Your Buyer’s Emotions with Content Marketing

LeanData

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing is largely about tapping into your target audience’s emotions to win them over as subscribers, leads and customers. Even in B2B marketing, where the input of several key decision makers can undermine emotional influences, you’re still appealing to your audience’s human side.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

How to Promote an Event Using Online Marketing [Infographic]

Hubspot

Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials. and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.

article thumbnail

Interesting Infographics: The Power Of Brand Storytelling

LEADership

Whether it’s sharing a story over a campfire, reading to your kids at night, or relating a funny tale from your summer vacation, telling stories is an essential part of building a strong connection with the people in your life. That’s just as true with branding your company, as this report from Headstream demonstrates. As you can see, almost 80% of people polled felt that telling a story was a good idea for a brand – even though most of them couldn’t think of a good example.

article thumbnail

5 Tips for Tapping into Your Buyer’s Emotions with Content Marketing

LeanData

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing is largely about tapping into your target audience’s emotions to win them over as subscribers, leads and customers. Even in B2B marketing, where the input of several key decision makers can undermine emotional influences, you’re still appealing to your audience’s human side.

article thumbnail

5 Tips for Tapping into Your Buyer’s Emotions with Content Marketing

LeanData

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing is largely about tapping into your target audience’s emotions to win them over as subscribers, leads and customers. Even in B2B marketing, where the input of several key decision makers can undermine emotional influences, you’re still appealing to your audience’s human side.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.