KoMarketing Associates

JANUARY 16, 2014

'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use cont

Promotion 190

Promotion Practices B2B Best Practices 190

Marketing Insider Group

JANUARY 16, 2014

'The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent. And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of Networks interview series, we spoke to Jeremiah Owyang ( @ jowyang ).

Peer-to-peer 167

Peer-to-peer Work Management Forrester Marketing Management 167

Biznology

JANUARY 16, 2014

'(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. Due to the fast-paced nature of their industry, link builders and SEO specialists must constantly pay attention to shifts and trends within the SEO realm to ensure they are applying link building best practices.

Link Building 148

Link Building Social Media Ad Building Lead Scoring 148

Crimson Marketing

JANUARY 16, 2014

'“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” Does this mean you could be watching articles instead of reading them? It’s a very real possibility. The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the

Video Marketing 132

Video Marketing Planning Content Marketing Content 132

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

B2B Marketing Traction

JANUARY 16, 2014

'The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. I met with several marketing professionals last night to discuss a pending CMO search. It was a very interesting conversation, and it got me thinking about the breadth and depth of skills today’s CMO has to have to effect change and growth for their

CMO 108

CMO Marketing Analytics Tools Paid Search Agency Work Management 108

SugarCRM

JANUARY 16, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 91

Advertising Agencies Gartner Forrester Paid Search Agency 91

Paul Gillin

JANUARY 16, 2014

'Great companies go beyond just providing a product or service. They think of themselves as partners in the success of their customers. Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company.

Small Business Marketing 80

Small Business Marketing Contacts Ideal Customer Profiles Word of Mouth 80

SugarCRM

JANUARY 16, 2014

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 83

Advertising Agencies Blogger Gartner Forrester 83

The ROI Guy

JANUARY 16, 2014

'According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for 2014. However, as has been proven over the past two years, this forecast may be dramatically optimistic. Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% for the year. When the dust settled on 2013, the IT spending growth was a mere 0.4%.

Gartner 75

Gartner Forecasting Spending Marketing Proposals 75

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JANUARY 16, 2014

'One of my least favorite things that happens to me at work is writer''s block. I stare at my screen -- the cursor taunting me maniacally. Why can''t I just think of something to write? Have I blogged about everything inbound marketing-related already? (The answer, of course, is I haven''t.) If only I could get someone to give me an idea -- I could just run with it.

Tools 59

Tools Generation Inbound Marketing Keywords 59

LeadSquared

JANUARY 16, 2014

A bunch of interesting questions were asked by the attendees from the latest LeadSquared webinar on ‘How to Generate Leads with Facebook Ads’ Those of you who missed it, here’s an opportunity for you to look back at the proceedings of the webinar. You could also watch the webinar here. Webinar FAQs and Tips. Question 1: How can we create ads that show up on the login screen of Facebook?

FAQ 52

FAQ Webinar Metrics Facebook Ads 52

Hubspot

JANUARY 16, 2014

'There’s been lots of talk lately about Millennials and their roles in helping nonprofits ( including on this very blog ). It seems people are a bit confused as to how to connect with them. and by them, I mean us. As a 24-year-old Millennial, I often get asked how others can bond with my age group. These organizations are desperate to understand exactly what makes a Millennial tick.

Marketing & Strategy 57

Marketing & Strategy Demographics Communities Outreach 57

SnapApp

JANUARY 16, 2014

Sixty-one percent of people feel better about a company that delivers custom content and are more likely to buy from that company ( Custom Content Council ). Stats like that have marketers in a tizzy. Why? Because most find developing custom content for their audience to be very time consuming and expensive. Marketers are already spending big bucks on content— on average, marketers spend over a quarter of their marketing budget on content marketing —but still struggle with creating, publishing,

Marketing Budget 48

Marketing Budget Ad Building Marketing & Strategy Content 48

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JANUARY 16, 2014

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by David Berkowitz , Chief Marketing Officer at MRY : "Take part in the blogging community.

Communities 49

Communities Tips Blogger Inbound Marketing 49

Convince & Convert

JANUARY 16, 2014

'The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful video content? There’s no shortage of content, opinions and tips on this subject. Google, “how to get the most out of your video content,” and over 3 billion links pop up in a mere 40 seconds.

Video Marketing 133

Video Marketing B2B Thought Leadership Thought Leadership Content 133

Hubspot

JANUARY 16, 2014

'In the past, we''ve harped on old-school marketing. It''s ineffective. It''s expensive. It''s a thing of the past. But it''s also a great jumping-off point for your inbound marketing content creation efforts. What? Yes, you read that right. Just because you''re not investing as much resources into your old marketing efforts, it doesn''t mean that your efforts should go to waste.

Inbound Marketing 58

Inbound Marketing Banners Banner Ads Paid Search Agency 58

Hubspot

JANUARY 16, 2014

'Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices. Many previously held truths didn’t survive the frenzy -- and the few that did now walk with a limp. To make sense of marketing’s new reality, thoughtful observers returned to first principles and re-examined the nature of media itself.

Media 54

Media Class PR Public Relations 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning