Spiceworks Ziff Davis (SWZD) welcomes our new Chief Revenue Officer, Wayne Silverman, to the executive leadership team effective immediately.
Wayne joins us most recently from business.com where he served as CRO for the past two years. He’s a recognized media, technology, and big data professional having held leadership positions at Dun & Bradstreet, CBS Interactive, CNET, and IDG. And, he has a strong training background, having spent ten years as an advisor to the EcSell Institute, a premier provider of continuing education and development for sales management professionals.
“We’re thrilled to have Wayne join the SWZD family as we continue to forge our path as the leader in intelligence-driven, omnichannel marketing fueled by the best-in-class B2B intent data.” said Richard Jalichandra, Global Executive Vice President and General Manager of SWZD. “SWZD has been able to achieve some significant milestones in 2020 despite the many challenges related to the pandemic and economy. The acquisition of Aberdeen, launch of Intelligent ABM, formation of Aberdeen Strategy and Research, and addition of Wayne to our leadership team will further strengthen our ability to accelerate growth in 2021 and beyond.”
Wayne Silverman, Chief Revenue Officer of SWZD, also commented, “I’m excited to join SWZD as we integrate with Aberdeen and combine our strengths to ultimately help marketers engage the right B2B buyer, at the right time, with the right message throughout the buyer’s journey. Many companies in media, research, intent data, and ABM are working hard to solve this challenge for B2B marketers, but SWZD is poised to disrupt this landscape with access to our unbiased market research and experienced analysts and unparalleled reach into 17M businesses across 15 verticals and 188 countries. Our intelligence-driven marketing solutions are backed by the industry’s best-in-class intent data to guide B2B marketers from green/white space planning to customer renewal and even retention.”
With the power of SWZD’s combined data sets, market research and experienced analysts, vertically integrated demand generation capabilities, and continued technology and services innovation, SWZD is well-positioned to partner with you to inform business decisions, reach in-market buyers, drive conversions, and accelerate pipelines.
Contact us to learn more.