ViewPoint

APRIL 24, 2013

'My guest today is Jim Dickie. Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Jim has over 29 years of sales and marketing management experience. He began his career with IBM and Sterling Software and then went on to launch two successful software companies.

Marketing Management 232

Marketing Management Forecasting Transparency Case Studies 232

Biznology

APRIL 24, 2013

'Image via CrunchBase. LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. 1.

Ideal Customer Profiles 171

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 171

Writing on the Web

APRIL 24, 2013

'When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social sites. And you’ll need to do that two times a week, or more.

Business Blogging 152

Business Blogging Business Buyer Personas Custom Publishing 152

Crimson Marketing

APRIL 24, 2013

'I recently read several articles about why CEOs should personally be involved in social media. And I’m here to tell you, I disagree. I am a strong believer that CEOs should support a company’s social media efforts. I also happen to be a strong believer that CEOs should support the company’s sales efforts and the company’s marketing efforts and the company’s manufacturing efforts and finance efforts, etc.

Social Media 132

Social Media Media Paid Search Agency Social Marketing 132

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

APRIL 24, 2013

'We can pretend we’ve all accepted the commonly understood benefits of content marketing. But we’d be pretenders. Let’s deal with the digits. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. It’s capable of playing a role in helping you better qualify leads, too.

Content Marketing 158

Content Marketing Planning Content Paid Search Agency 158

Adobe Experience Cloud Blog

APRIL 24, 2013

'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. From email marketing to social media, every great historical story is bound to have some really interesting and fun facts. So, we have put together a list of some of our favorite internet marketing facts for your viewing pleasure! 1. The first email to be sent with an “@” symbol was in 1971.

Internet Marketing 105

Internet Marketing Lead Scoring Lead Ranking Blast Campaigns 105

Hubspot

APRIL 24, 2013

'A few years ago, Scott Adams (the “Dilbert” guy) wrote a somewhat provocative blog post in which he argued that if you’re carrying a smartphone with you at all times, then you’ve basically become a kind of cyborg. Adams posited that the smartphone represents an “exobrain” that augments the power of your feeble biological brain. But smartphones were just the start.

Advertising Agencies 57

Advertising Agencies Google Paid Search Agency Inbound Marketing 57

The ROI Guy

APRIL 24, 2013

'Dell needed to prove to frugal IT executives that it’s ChangeBase solution, providing fast compatibility assessments, automated testing / remediation and seamless virtualization, could help reduce application and Windows 7/8 migration risks. Dell turned to Alinean to create the ChangeBase Value Estimator, providing a quick assessment of migration challenges and the value of ChangeBase in reducing migration time and risks.

ROI 55

ROI Automation Email Marketing Tools 55

LeadSquared

APRIL 24, 2013

Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN). It enables you to show ads to those users who have already visited your website or landing pages while browsing through the internet and showed some interest in your products or services. So, utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI) on your Google Adwords Campaigns.

Adwords 52

Adwords Google Ads Marketing Budget 52

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Brandfolder

APRIL 24, 2013

Yesterday, the [Jacksonville Jaguars]([link] unveiled new uniforms for the upcoming season, as well as a redesigned logo. The announcement was made at Nike’s campus in Beaverton, Oregon. The uniforms, which.

40

40

Hubspot

APRIL 24, 2013

'At HubSpot, we have definitively strong opinions about inbound marketing, but we’re always interested in learning what the larger marketing community has to say about the matter. Every year since 2008, we’ve asked organizations small and large -- and from around the world -- to provide insight into what inbound marketing means to them and their companies.

Marketing Report 61

Marketing Report Cost per Lead Enterprise Management Planning 61

Brandfolder

APRIL 24, 2013

Have you ever wondered what it takes to build a brand? Not just a name and logo, but a strong, recognizable brand that puts you top of mind with your.

Process 40

Process Branding Brand Identity Ad Building 40

Brandfolder

APRIL 24, 2013

I have a confession to make: I like the NBA Playoffs more than I like March Madness.

Ad Building 40

Ad Building Branding Brand Identity Personalization 40

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media