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AUGUST 27, 2011 Top Internet strategy, marketing and technology links for the week of August 28, 2011
Here are the top Internet strategy, marketing and technology links for the week of August 28, 2011… Four Lessons From the Social Business Trenches (Marketing Profs). Review of Social Media Judo (Small Business Trends). How Are People Using Twitter? Mashable!). StumbleUpon Drives More Than 50% of Social Media Traffic (Mashable!). How Discovery Will Drive Transactions (Tech Crunch).
| | FEARLESS COMPETITOR
AUGUST 27, 2011 How to gain customer trust – Insights from Guy Kawasaki
B2B Lead Generation | How to Gain Customer Trust. This past January, our reader count was about 38,000. As of yesterday, it was 61,450. huge thank-you to each and every one of you. Our popularity is due to you – not me. And we’re in the path of Irene – hope you are okay. Guy Kawasaki, Author of Enchantment , (read our review of Enchantment here.) Watch Guy here.
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AUGUST 27, 2011 Our Fav Posts, Week of August 22
Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week. Selling to B2B Decision Makers?
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ILLUMINATING THE FUTURE Learning to Love Uncomfortable Silences
| SATURDAY, AUGUST 27, 2011
Mia: Don't you hate that? Vincent: Hate what? Mia: Uncomfortable silences. Why do we feel it's necessary to yak about bull *? In order to be comfortable? Vincent: I don't know. That's a good question. Not that I'd recommend Pulp Fiction to everyone. But this exhange between Uma Thurman and John Travolta came to mind recently when I was reflecting on the outcome of a sales call. . It occured to me, in a post-call review with one of my colleagues, that the conversation might have been better if my own temptation to fill silences had been resisted. . But you should get used to it. MORE >>
MI6 MARKETING AGENCY Help…Linkedin Events Needs Fixing
| SATURDAY, AUGUST 27, 2011
Linkedin Events Module broken for days…weeks? m a Linkedin fanatic and use the network extensively for professional development, creating and building relationships. Mi6 is helping our clients use Linkedin and we’re seeing results. Linkedin, is and continues to be a core network and platform we use at Silicon Halton. Linkedin has been an integral part of our success to date, and we’re tickled pink. ll be doing a case study post on how we’ve been building Silicon Halton into a vibrant community later this year. The Pain I’m Experiencing with Linkedin Events. hope they get fixed soon. MORE >>
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