Wed.Apr 22, 2015

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5 Essential Tips to Consider before Boosting a Facebook Post

KoMarketing Associates

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. In a blog post I wrote last year , I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook Advertising offers more effective ways to improve post viab

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Survey says: ANZ Companies use social media for business

Biznology

'Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights. As you can see from the initial graphic, so much of the time we spend online is on social media.

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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one.

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How to Market with Mom Bloggers

Convince & Convert

'Image via BigStockPhoto.com By now everyone knows that moms have the most spending power out of every vertical of consumers. Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft

Adobe Experience Cloud Blog

'Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! If you haven’t already heard—though how could you not?—#MKTGNation was trending on Twitter! The theme for this year’s summit was “Inspiration in the Nation.” It surely did not disappoint. It’s a testament to all of you— our customers, our partners, our speakers, our prospects, and our Marketo team—that I’m still feeling just as inspired today as I did

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Direct Mail: Dead or Alive?

SugarCRM

'The post Direct Mail: Dead or Alive? appeared first on Salesfusion.

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Is Your Website All Beauty With No Brains?

EMagine B2B Blog

'With your website serving as your company’s most visible face to the world, it’s important to make sure a pretty face isn’t all that it has to offer. Your website should be the marketing machine of your dreams. One that not only looks pretty but also: Communicates in a way that speaks to your audience’s deepest desires. Educates your prospects and customers not only on your offerings, but on your vast knowledge base.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. What is a transactional email ? U.S. law defines it as any email with a primary purpose " to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to e

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3 Interactive Ideas For a Winning Holiday Campaign

SnapApp

Ok, be honest: When you read “holiday campaign” in that headline, did you click through at least partly because it’s April, and what could we possibly mean by “holiday campaign” in April? Aren’t holiday campaigns for “The Holidays,” that vast expanse of festive cheer from late October through early January? Well, I’m here to tell you that marketing around a holiday is great a way to connect with your audience any time of year.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. (After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) He is looking for other ways to show marketing attribution and contribution last quarter. Similar to your content marketing programs, in order to prove ROI on your content, you can’t work in silos: It’s a collaborative effort between many departmen

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Is Technology Going From Useful to Scary

Convince & Convert

'This was an exciting episode of Jay Today to record, as it chronicles the initial trial run with my brand new Amazon Echo. It’s a new consumer product from Amazon at a price point of $99 (note: now $149). It plugs into the wall and connects to your Wi-Fi. Essentially, it’s like Siri, but better because you don’t have to have your phone with you, it works strictly with voice controls, and it also plays music, the radio and podcasts on a surprisingly decent speaker.

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Can a New LinkedIn Tool Accelerate Your Social Media Marketing?

Content Standard

Earlier this year, LinkedIn announced the launch of a new, full suite of tools to improve social media marketing efforts on its platform. Highlighting a particular tool within this portfolio called “ Lead Accelerator ,” LinkedIn claims it had found a way to turn its platform into a whole-funnel solution for marketers looking to promote their companies, start new conversations, and land new business.

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How to Analyze Your Blog Posts: A Beginner's Guide

Hubspot

How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Actually Get Found in Search in 2015 [Infographic]

Hubspot

SEO is constantly evolving , leaving marketers to either keep pace with the updates or run the risk of falling behind. While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I still invest in pay-per-click advertising?