New eBook: A Practical Guide to Lead Generation with Social Media
NuSpark Consulting
APRIL 13, 2011
Why social media participation is still misunderstood with many companies is because the roles of sales and marketing blur. Social Media is actually an ideal communications medium to align both sales and marketing with the goal to generate quality prospects and sales-accepted leads by being helpful and providing interesting content. Here are some of the issues that firms struggle with: a.
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