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PAUL GILLIN APRIL 13, 2011  How to Promote an Event with Social Media As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. Events of all sizes. Set up a unique landing page for each event. Do that. | IT'S ALL ABOUT REVENUE APRIL 13, 2011  “Revenue” Turns One by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog. It’s an effective tool for creating brand awareness, even thought leadership. It can be used as the hub for inbound links. Woohoo! posts per week. Share email. | LEADER NETWORKS APRIL 13, 2011  10 Social Media Promises: Can Your Company Keep Them? Listen up! Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk with -- my customers online , because reciprocity is the foundation for successful engagement when using the online social channel. 2) I promise to respect and value the information shared online by customers and clients. No one likes or respects social spam! | BUZZ MARKETING FOR TECHNOLOGY APRIL 13, 2011  Consolidate and Coordinate your Media Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you. Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post article. | | | | | | | |
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FEARLESS COMPETITOR | WEDNESDAY, APRIL 13, 2011 How B2B Sellers Can Address the Content Marketing Challenges
Lead Generation Companies : Addressing the B2B Content Marketing Challenges. This is the post popular YouTube I ever did. And for good reason. Check it out. Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper, How to Find New Customers , including topics like Ideal Customer Profiles. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. MORE >> -
FIFTH GEAR ANALYTICS | WEDNESDAY, APRIL 13, 2011 Achieve Better ROI with Predictive Modeling for B2B
Predictive modeling can help businesses better target opportunities with prospects/customers and implement marketing and sales programs in a more efficient way to improve return on investment (ROI). Modeling allows you to select targets that are more likely to act in a certain way MORE >> -
B2B MEMES | WEDNESDAY, APRIL 13, 2011  Ariana Owes Me (and Maybe You) Big Bucks
Time to pay up. ve never written for the Huffington Post , but I’ve given them something worth much more than words: my attention. So I think it’s only fair that Arianna hand over a reasonable chunk of the $315 million that AOL paid for her site. Sure, Jonathan Tasini and all those other cry babies who are suing her wrote a lot of great content for HuffPo. But what’s content worth in dollars and cents without readers? Not much. Exhibit number one: the awesome blog you’re reading right now.). Everybody knows it’s audience that bestows value. It’s an attention economy , not a content economy. MORE >> -
B2B LEAD BLOG | WEDNESDAY, APRIL 13, 2011 Use Your Current Customers to Find New Ones – B2B Marketing and Sales Tip #318
By laser targeting a narrow group of prospects, marketers are able to deliver a message that resonates with their target audience and creates better leads for sales. Spraying a large list of contacts with a generic message and praying that message will reach the right people has led to average MORE >> -
 What is your strategy for social media intimacy?
By Srinivas Rao , Contributing {grow} Columnist. You’ve probably heard to no end just how important relationships are in the blogosphere. The truth is in today’s age where the evolution of competition has a completely different meaning, you can’t operate inside a bubble. Connecting with people is fundamental to how your business runs. However, building relationships is a delicate and somewhat complex matter that we have to really take the time to understand before we can master the art of connecting. Twitter Intimacy Rating 1 : Twitter truly is the cocktail party of social media. MORE >>
- Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2 CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 13, 2011
- 7 Steps to an Even Better Business Blog HUBSPOT | WEDNESDAY, APRIL 13, 2011
- 4 Lost Copy Opportunities that Handicap Your Brand SAVVY B2B MARKETING | WEDNESDAY, APRIL 13, 2011
- 3 Recommendations in Lead Management from Carlos Hildago FEARLESS COMPETITOR | WEDNESDAY, APRIL 13, 2011
- Content Rules: Insight and Originality Attracts Clients WRITING ON THE WEB | WEDNESDAY, APRIL 13, 2011
- SIGMA Marketing Approach to Corporate Athletes FIFTH GEAR ANALYTICS | WEDNESDAY, APRIL 13, 2011
- If You Don’t Know this about Social Media Headlines You’re in Big Trouble MEASURABLE MARKETING | WEDNESDAY, APRIL 13, 2011
- Don’t Get Squeezed Between Procurement & Finance BUYER INSIGHTS | WEDNESDAY, APRIL 13, 2011
- Questions to Ask About Social Media & Security in the Office SOCIAL MARKETING FORUM | WEDNESDAY, APRIL 13, 2011
- New eBook: A Practical Guide to Lead Generation with Social Media NUSPARK | WEDNESDAY, APRIL 13, 2011
- The B2B Inbound State of Mind: Build Relationships B2B IDEAS @ WORK | WEDNESDAY, APRIL 13, 2011
- 10 Tweetable Lessons in Marketing Analytics and ROI MODERN B2B MARKETING | WEDNESDAY, APRIL 13, 2011
- Schubert is the Biggest PR Agency in the World B2B MARKETING BLOG | WEDNESDAY, APRIL 13, 2011
- Content is King: 10 Tips on Effective Writing TRADESMEN INSIGHTS | WEDNESDAY, APRIL 13, 2011
- 5 Ways to Break Creative Block ENGAGE | WEDNESDAY, APRIL 13, 2011
- Did you notice the rules of marketing have changed? PWB MARKETING BLOG | WEDNESDAY, APRIL 13, 2011
- INFOGRAPHIC: The Current State of Social Networks CLIENT BRIDGE | WEDNESDAY, APRIL 13, 2011
- Did you notice the rules of marketing have changed? | PWB. PWB MARKETING BLOG | WEDNESDAY, APRIL 13, 2011
- Why Aggregation Is Not Distasteful B2B MEMES | WEDNESDAY, APRIL 13, 2011
- Trigger Events – Keys to Sales Success FEARLESS COMPETITOR | WEDNESDAY, APRIL 13, 2011
- Data lust, tacit knowledge, and social media BIZNOLOGY | WEDNESDAY, APRIL 13, 2011
- Google +1, But Who's Counting…And Who Cares? | e-storm International E-STORM | WEDNESDAY, APRIL 13, 2011
- Social Media Success Starts with Commitment, Not Pilot DIGITAL B2B MARKETING | WEDNESDAY, APRIL 13, 2011
- How to Write a White Paper from Scratch: Part Three—The Design CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 13, 2011
- Three Ways to Fail at Solutions Marketing ACHIEVE MARKET LEADERSHIP | WEDNESDAY, APRIL 13, 2011
- 3 Events That Mark Online Marketing Change in 2011 HUBSPOT | WEDNESDAY, APRIL 13, 2011
- Measuring What Matters – Digital Insights & Analytics SAZBEAN | WEDNESDAY, APRIL 13, 2011
- Please Recycle.Your Content! B2B Firms Can Make Their Valuable. MARKETRI | WEDNESDAY, APRIL 13, 2011
- Google +1, But Who's Counting…And Who Cares? E-STORM | WEDNESDAY, APRIL 13, 2011
- Moving Customer Conversations Beyond Price (Part 3) SALES CHALLENGER | WEDNESDAY, APRIL 13, 2011
- What's happening in social media listening? BIZNOLOGY | WEDNESDAY, APRIL 13, 2011
- I Love iTunes, So Why Doesn’t Their eNewsletter Love Me Back CONTENT MARKETING TODAY | WEDNESDAY, APRIL 13, 2011
- Report Finds Social Media Engagement Drives Revenue PWB MARKETING BLOG | WEDNESDAY, APRIL 13, 2011
- Important Differences Between Facebook Profiles, Groups and Pages FATHOM | WEDNESDAY, APRIL 13, 2011
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