Wed.Apr 13, 2011

Trending Sources

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. Events of all sizes. That amplifies your message pretty quickly.

10 Social Media Promises: Can Your Company Keep Them?

Leader Networks

Listen up! Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk with -- my customers online , because reciprocity is the foundation for successful engagement when using the online social channel. 2) I promise to respect and value the information shared online by customers and clients. social media promise social media policy

What is your strategy for social media intimacy?

grow - Practical Marketing Solutions

By Srinivas Rao , Contributing {grow} Columnist. You’ve probably heard to no end just how important relationships are in the blogosphere. The truth is in today’s age where the evolution of competition has a completely different meaning, you can’t operate inside a bubble. Connecting with people is fundamental to how your business runs. Some people are popular. Some people are not.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

The devil is in the details. One rotten apple ruins the crop. chain is only as strong as its weakest link. There’s a reason these sayings have become cliché – they’re based on truisms, and these truisms hold in business as much as they do in Life. The Big Things are important, but the details can have just as much impact on a person’s overall impression of your brand.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you. Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post article.

How B2B Sellers Can Address the Content Marketing Challenges

Fearless Competitor

Lead Generation Companies : Addressing the B2B Content Marketing Challenges. This is the post popular YouTube I ever did. And for good reason. Check it out. Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers , including topics like Ideal Customer Profiles. Jeff Ogden is President of the  B2B lead generation consultancy,  Find New Customers.

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Ariana Owes Me (and Maybe You) Big Bucks

B2B Memes

Time to pay up. I’ve never written for the Huffington Post , but I’ve given them something worth much more than words: my attention. So I think it’s only fair that Arianna hand over a reasonable chunk of the $315 million that AOL paid for her site. Sure, Jonathan Tasini and all those other cry babies who are suing her wrote a lot of great content for HuffPo. Not much.  Not on your life. 

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3 Recommendations in Lead Management from Carlos Hildago

Fearless Competitor

In the Marketo blog, they recently published an interview and video with Carlos of the Annuitas Group, where he sat down with Jon Miller of Marketo. I was struck by something Carlos said and wish to share it here. The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Where are you today as an organization? Regardless of what you think, your organization might have some good processes in place. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. Demand Generation

“Revenue” Turns One

It's All About Revenue

by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog. It’s an effective tool for creating brand awareness, even thought leadership. It can be used as the hub for inbound links. Woohoo! posts per week. Share email.

Trigger Events – Keys to Sales Success

Fearless Competitor

B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. good friend, Craig Elias, has written the definitive book on Trigger Events , Shift. And another good friend, Bob Apollo of Inflection Point wrote a great article called Trigger Event Marketing. Perfect time to call him. share it here. Do you use them?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

New eBook: A Practical Guide to Lead Generation with Social Media

NuSpark

Why social media participation is still misunderstood with many companies is because the roles of sales and marketing blur. Social Media is actually an ideal communications medium to align both sales and marketing with the goal to generate quality prospects and sales-accepted leads by being helpful and providing interesting content. Here are some of the issues that firms struggle with: a. We read that sharing content is essential for social media effectiveness. Marketing writes and produces … [ visit site to read more ]. Marketing Strategy Social Media

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!&# ~ Ann Handley and C.C. 2011). Wonderful. And, a lot of work.

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Questions to Ask About Social Media & Security in the Office

Social Marketing Forum

Annie Tsai adds her thoughts regarding the value of social media in the office and some of the tough questions you should be asking. Opinion network security social media social media in the office

Use Your Current Customers to Find New Ones – B2B Marketing and Sales Tip #318

B2B Lead Blog

By laser targeting a narrow group of prospects, marketers are able to deliver a message that resonates with their target audience and creates better leads for sales. Spraying a large list of contacts with a generic message and praying that message will reach the right people has led to average

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Social Media Success Starts with Commitment, Not Pilot

Digital B2B Marketing

One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. As a marketer, this may not seem all that new at first — you have a marketing database already, right? But an audience isn’t a database. An audience chooses to listen to or engage with you. It takes hours (and hours), but it happens over weeks, months or more.

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Don’t Get Squeezed Between Procurement & Finance

Buyer Insights

The 'cold war' may now be over, but relations between procurement and finance within many organizations remain frosty. This can have many undesirable consequences for sellers, who may often find themselves unwittingly caught up in a power-struggle between the two functions. This article provides tips for sellers on how to avoid getting squeezed in the middle.

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Did you notice the rules of marketing have changed?

PWB Marketing Blog

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Please Recycle.Your Content! B2B Firms Can Make Their Valuable.

Marketri

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Did you notice the rules of marketing have changed? | PWB.

PWB Marketing Blog

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Data lust, tacit knowledge, and social media

Biznology

Data Center Lobby by WarzauWynn via Flickr. by Aaron Kim. We are all witnessing the dawn of a new information technology era, the hyper-digitization of the world around us. While the physical world is being captured and monitored via smart sensors, human interactions in both personal and business domains are making their way to the binary realm via social media.

10 Tweetable Lessons in Marketing Analytics and ROI

Modern B2B Marketing

by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI. In the spirit of making them easy to share, I’ve boiled each one down to 140 characters or less. Please enjoy, and share the wisdom! What was already difficult is becoming increasingly difficult. Tweet this !

Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2

Customer Experience Matrix

Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. As before, there's a worksheet for each step that can be a model for your own, more detailed version. And remember, the complete set is available for free in our Vendor Selection Workbook in the Resource Library at the Raab Guide Web site. 4. Talk To References This is an often-overlooked source of insight. How many programs do you run each month?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

What's happening in social media listening?

Biznology

Image via CrunchBase. Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients. I had a chance to sit down with David Carr of Information Week, who published the results of that interview yesterday. If you are interested in the changes that are going on in the social media listening space, check out the full interview, " Converseon Humanizes Social Media Monitoring.". Social Media Marketing Business Converseon InformationWeek Marketing and Advertising Social media

7 Steps to an Even Better Business Blog

Hubspot

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. Ways to Take Your Business Blog to the Next Level. 1. haven't. 3.

Measuring What Matters – Digital Insights & Analytics

Sazbean

Ken Burbary , Vice President – Group Director of Strategy & Analysis at Digitas, posted this great presentation on digital insights & analytics, about what sorts of things you can measure online and what you can learn from those measurements. The presentation also includes some tools to help with various measurements (some of which are free or low cost). News & Notes

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. Now you have a fully drafted first version of your new white paper. Although you’ve done the bulk of the hard work, you’re not done yet! It just won’t happen.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Report Finds Social Media Engagement Drives Revenue

PWB Marketing Blog

The more deeply a company engages with social media, the more likely the company is to increase revenue, says a research study conducted by Altimeter and Wetpaint. Titled “The World’s Most Valuable Brands: Who’s Most Engaged‚” the report ranks the Top 100 global brands in terms of their social media participation. The report claims to show a statistically significant correlation between higher social media engagement yielding higher company revenue. We found the researchers methodology illuminating. The resulting metric is called “engagement.” social media

Why Aggregation Is Not Distasteful

B2B Memes

What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote. But But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. After

INFOGRAPHIC: The Current State of Social Networks

Client Bridge

From Ignite Social Media, here's an infographic that looks at demographics and other trends among social networks. View Original Article

3 Events That Mark Online Marketing Change in 2011

Hubspot

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. In Netflix's case it was mainly distributing content from movie and TV studios first through DVDs and then through online streaming video.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Welcome to SnapApp - with CEO Seth Lieberman

SnapApp

Seth Lieberman, CEO of Pangea Media, the makers of SnapApp, announces the official launch of SnapApp and explains what SnapApp can do for you to drive customer engagement and acquisition. Seth Lieberman - SnapApp Launch Announcement from SnapApp

I Love iTunes, So Why Doesn’t Their eNewsletter Love Me Back

Content Marketing Today

What Am I Marketing Chopped Liver? If you are one of the millions of iTunes fans, you appreciate the brilliant work they do in aggregating music creatively. But, they squander the opportunity to connect with me by focusing on what their database knows about the music I buy and that lives within my iTunes account. iTunes Does It Right. But Their Marketing Does Me Wrong. Loverboy by Brett Dennen.

The B2B Inbound State of Mind: Build Relationships

B2B Ideas @ Work

Click to see "Inbound State of Mind" video. Key components of B2B inbound marketing are promoting your message and building relationships through social media. In our Twitter for B2B Marketing Results webinar, Trey Pennington defines marketing as, “the ongoing process of engagement whereby strangers are nurtured into advocates.” Be active, accessible and responsive. Listen to others.

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Important Differences Between Facebook Profiles, Groups and Pages

Fathom

For companies trying to launch a presence on Facebook for the first time, the differences between a personal profile, a page and a group can be pretty confusing. I’ve seen plenty of mistakes from newcomers: thinking that a personal profile … Continue reading → The post Important Differences Between Facebook Profiles, Groups and Pages appeared first on Fathom. Social Media

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.