Wed.Apr 13, 2011

Trending Sources

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

The devil is in the details. One rotten apple ruins the crop. A chain is only as strong as its weakest link. There’s a reason these sayings have become cliché – they’re based on truisms, and these truisms hold in business as much as they do in Life.

What is your strategy for social media intimacy?

grow - Practical Marketing Solutions

By Srinivas Rao , Contributing {grow} Columnist. You’ve probably heard to no end just how important relationships are in the blogosphere. The truth is in today’s age where the evolution of competition has a completely different meaning, you can’t operate inside a bubble.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

How B2B Sellers Can Address the Content Marketing Challenges

Fearless Competitor

Lead Generation Companies : Addressing the B2B Content Marketing Challenges. This is the post popular YouTube I ever did. And for good reason. Check it out. Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper, How to Find New Customers , including topics like Ideal Customer Profiles.

Use Your Current Customers to Find New Ones – B2B Marketing and Sales Tip #318

B2B Lead Blog

By laser targeting a narrow group of prospects, marketers are able to deliver a message that resonates with their target audience and creates better leads for sales. Spraying a large list of contacts with a generic message and praying that message will reach the right people has led to average

3 Recommendations in Lead Management from Carlos Hildago

Fearless Competitor

In the Marketo blog, they recently published an interview and video with Carlos of the Annuitas Group, where he sat down with Jon Miller of Marketo. I was struck by something Carlos said and wish to share it here. The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Where are you today as an organization? Regardless of what you think, your organization might have some good processes in place.

New eBook: A Practical Guide to Lead Generation with Social Media


Why social media participation is still misunderstood with many companies is because the roles of sales and marketing blur. Social Media is actually an ideal communications medium to align both sales and marketing with the goal to generate quality prospects and sales-accepted leads by being helpful and providing interesting content. Here are some of the issues that firms struggle with: a. We read that sharing content is essential for social media effectiveness.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Trigger Events – Keys to Sales Success

Fearless Competitor

B2B Lead Generation : Harnessing Trigger Events. Knowing whom to call and precisely when to call is the Holy Grail of B2B marketing and sales today. A good friend, Craig Elias, has written the definitive book on Trigger Events , Shift.

Social Media Success Starts with Commitment, Not Pilot

Digital B2B Marketing

One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. As a marketer, this may not seem all that new at first — you have a marketing database already, right? But an audience isn’t a database.

B2B 22

Don’t Get Squeezed Between Procurement & Finance

Buyer Insights

The 'cold war' may now be over, but relations between procurement and finance within many organizations remain frosty. This can have many undesirable consequences for sellers, who may often find themselves unwittingly caught up in a power-struggle between the two functions.

Tips 21

Please Recycle.Your Content! B2B Firms Can Make Their Valuable.


B2B 15

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Did you notice the rules of marketing have changed?

PWB Marketing Blog

Rules 13

“Revenue” Turns One

It's All About Revenue

by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. I think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog.

Did you notice the rules of marketing have changed? | PWB.

PWB Marketing Blog

Rules 13

Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2

Customer Experience Matrix

Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. As before, there's a worksheet for each step that can be a model for your own, more detailed version. And remember, the complete set is available for free in our Vendor Selection Workbook in the Resource Library at the Raab Guide Web site.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Data lust, tacit knowledge, and social media


Data Center Lobby by WarzauWynn via Flickr. by Aaron Kim. We are all witnessing the dawn of a new information technology era, the hyper-digitization of the world around us.

10 Tweetable Lessons in Marketing Analytics and ROI

Modern B2B Marketing

by Jon Miller Recently, I’ve been traveling the country, meeting with over 70 marketing executives to discuss best practices in marketing analytics and measuring and improving marketing ROI.

What's happening in social media listening?


Image via CrunchBase. Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients. I had a chance to sit down with David Carr of Information Week, who published the results of that interview yesterday. If you are interested in the changes that are going on in the social media listening space, check out the full interview, " Converseon Humanizes Social Media Monitoring.".

Measuring What Matters – Digital Insights & Analytics


Ken Burbary , Vice President – Group Director of Strategy & Analysis at Digitas, posted this great presentation on digital insights & analytics, about what sorts of things you can measure online and what you can learn from those measurements.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

We’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. Now you have a fully drafted first version of your new white paper.

Report Finds Social Media Engagement Drives Revenue

PWB Marketing Blog

The more deeply a company engages with social media, the more likely the company is to increase revenue, says a research study conducted by Altimeter and Wetpaint. Titled “The World’s Most Valuable Brands: Who’s Most Engaged‚” the report ranks the Top 100 global brands in terms of their social media participation. The report claims to show a statistically significant correlation between higher social media engagement yielding higher company revenue.

Why Aggregation Is Not Distasteful

B2B Memes

What is it about aggregation that riles so many journalists? I understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote. But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?

INFOGRAPHIC: The Current State of Social Networks

Client Bridge

From Ignite Social Media, here's an infographic that looks at demographics and other trends among social networks. View Original Article

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

I Love iTunes, So Why Doesn’t Their eNewsletter Love Me Back

Content Marketing Today

What Am I Marketing Chopped Liver? If you are one of the millions of iTunes fans, you appreciate the brilliant work they do in aggregating music creatively.

3 Events That Mark Online Marketing Change in 2011


We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web.

The B2B Inbound State of Mind: Build Relationships

B2B Ideas @ Work

Click to see "Inbound State of Mind" video. Key components of B2B inbound marketing are promoting your message and building relationships through social media.