How to Create a Content Marketing Strategy
Convince & Convert
OCTOBER 18, 2014
'Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world.
Let's personalize your content