markempa

JANUARY 12, 2015

'Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. Why? Often, it’s because Sales and Marketing have not agreed on a true lead definition and have not created a joint process for finding who’s ready to buy and building relationships with those who aren’t.

Sales Qualified Leads 259

Sales Qualified Leads Tips Features Generation 259

Biznology

JANUARY 12, 2015

'Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003.

Business Blogging 134

Business Blogging Activities Business Landing Pages 134

Adobe Experience Cloud Blog

JANUARY 12, 2015

'Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life.

Marketing Automation Services 105

Marketing Automation Services Marketing Automation Automation Webinar Metrics 105

EMagine B2B Blog

JANUARY 12, 2015

'SEO is always changing. Unfortunately, unless you are meticulous about staying up to date with Google’s updates and current best practices, your B2B’s website could be out of date or filled with SEO mistakes without even realizing it. With countless ranking factors that could affect how search engines evaluate your website, it’s not always easy to figure out what you’re doing wrong or which steps you should be taking to improve your website’s online visibility and SEO.

Webinar Metrics 87

Webinar Metrics SEO B2B Search Engine Marketing 87

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SugarCRM

JANUARY 12, 2015

'The post Shaking of the Tinsel: Kicking off the New Year in Marketing appeared first on Salesfusion.

Marketing 89

Marketing 89

i-Scoop

JANUARY 12, 2015

'Although there is a big difference between the customer experience and user experience, both are also related. Many techniques and approaches in customer experience management, customer journey mapping, etc. can also be found in user experience and service design. As a matter of fact, if we want to improve customer experiences we also need to […].

Contacts 41

Contacts Design Service 41

Content Standard

JANUARY 12, 2015

“Hey, you.” Me? Him? Her? That dog? “Hey, Christine.” That’s me. When you’re addressed by name, you pay attention. It’s clear that the speaker’s message is intended for you, and you alone. You’re also more likely to respond positively to someone who remembers your name—and uses it. In Dale Carnegie’s book How to Win Friends and Influence People , he asserts , “Remember that a person’s name, to that person, is the sweetest an

Paid Content 40

Paid Content Personalization Content Marketing Paid Search Agency 40

i-Scoop

JANUARY 12, 2015

'The key to creating business value is focusing on customer value. Truly understanding the needs and preferences of customers, as well as their behavior during the buying journey, is essential for your business strategy. Customers buy products and services but also experiences and emotions.

Buy 40

Buy Service Product Business 40

The Freeman Company

JANUARY 12, 2015

'Join FreemanXP and other industry experts for a panel on engaging healthcare professionals'

Marketing 40

Marketing 40

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Marketing Insider Group

JANUARY 12, 2015

'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing at many B2B brands emerged out of the sales team’s need for more leads. Marketing generally started in the field, hosting events, hanging logos and grabbing business cards.

Ad Building 196

Ad Building Content Lead Ranking Ad Frequency 196

Hinge Marketing

JANUARY 12, 2015

'As we enter the new year, many management consulting firms are racing to refine their consulting marketing and get ahead of the competition. A recent study from the Hinge Research Institute, encompassing 530 professional services firms and covering all firm sizes, shows that attracting and developing new clients was the top strategic priority for management consulting firms, cited by more than 80% of those surveyed.

Consulting 70

Consulting Work Management Marketing Management Ideal Customer Profiles 70

Content Standard

JANUARY 12, 2015

Marketing and tech management professionals have grown less confident in the management driving marketing technology strategy over the past year, according to new research from Forrester. According to the report “ CIOs And CMOs Must Turn Collaboration Into Action ,” only 54 percent of those professionals believe current leadership is capable of managing the intersection of technology and marketing.

Studies 40

Studies Forrester Work Management CMO 40

Hubspot

JANUARY 12, 2015

'When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves.

Paid Search Agency 59

Paid Search Agency Lead Ranking Marketing Qualified Leads Content Marketing 59

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Hubspot

JANUARY 12, 2015

'I''ve been blogging for as long as I''ve been working. I started blogging shortly after I graduated from college and I''ve never stopped ever since. I blog for myself, I blog for a living, and I blog for self-growth and self-education. Some of the most frequent questions that I hear are: How do you keep up? How do you keep yourself motivated and inspired?

RSS 61

RSS Blogger Hubspot Efficiency 61