Smashmouth Marketing

AUGUST 23, 2013

'Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. I personally may have benefitted by 1 or 2 a day. Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. The tribe they''ve created in the past few years is amazing.

Cold Calling 145

Cold Calling Hubspot Lead Scoring Lead Ranking 145

Crimson Marketing

AUGUST 23, 2013

'The Beatles are undeniably one of the most iconic rock bands of all time. They can pretty much do no wrong. . Well almost… This is their 1966 album cover affectionately titled “the Butcher Cover”: . To be fair, they did rerelease a new album cover. But it’s hard to get this image out of your head and this went on to be their worst selling album.

Viral Marketing 128

Viral Marketing Marketing & Strategy Marketing Marketing Strategy 128

B2B Marketing Traction

AUGUST 23, 2013

'According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Almost 50% have only two years experience. Yet there are a lot of self-professed social media “experts” out there. Just as “SEO Experts” created themselves overnight after reading a few how-to blog posts online, many consultants who call themselves social media “experts” have little or no real experience.

Social Media 118

Social Media Consulting Media Linkedin 118

Convince & Convert

AUGUST 23, 2013

'Dan Moyle, Amerifirst @danmoyle. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

AUGUST 23, 2013

'Author: Dayna Rothman I have to make a confession. I am a Gmail user and I like the new tabbed inbox. Not because I am trying to ignore emails that come from mailings I subscribe to, but because now I can be organized and achieve “inbox zero” in my primary tab (even if it is not a true “inbox zero” as my other tabs are overflowing). And I like that I can now parse my emails out based on my primary email connections, social updates, and promotions.

Marketing Automation Services 105

Marketing Automation Services Opt-out Opt-in Blast Campaigns 105

Hubspot

AUGUST 23, 2013

'We all know the saying "a picture is worth a thousand words," and that visual content makes our marketing even more impactful. We also know that "im itation is the sincerest form of flattery," so we were totally blushing when we heard about Facebook’s latest announcement. Not to be outdone by HubSpot’s awesome free stock photography giveaway , but Facebook does seem to be getting in on the free stock photo giveaway party.

Advertising Agencies 60

Advertising Agencies Facebook Advertisements Advertising 60

The ROI Guy

AUGUST 23, 2013

'Here at Alinean, we help some of the best technology solution providers convey the business benefits of their solutions to their customers. In doing so, we see many different types of technologies and solutions and the corresponding business benefits that those provide. On occasion, we are excited to identify a technology that really has a compelling value proposition and provides profound benefits to enterprise IT.

Enterprise Management 59

Enterprise Management Elasticity Work Management Marketing Management 59

Hubspot

AUGUST 23, 2013

'When it comes to mobile advertising, less is more. We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one. As an industry, we’re doing it wrong. We keep hearing that it is the year of mobile advertising (for the 8th year in a row).

Banner Ads 56

Banner Ads Banners Ads Mobile Advertising 56

Integrated B2B

AUGUST 23, 2013

'I was recently privileged to hear marketing whizz-kid Thomas Webster of Northward Digital talking about a project he had been brought in to advise upon for a knowledge-intensive B2B manufacturer. The project’s goal was to bring the company closer to its customers using content marketing. A Voice of Industry (arms-length content marketing) site had been set up, a budget allocated and the project was nearing the end of its first year of operation.

B2B Marketing 53

B2B Marketing Allocation SME Content Marketing 53

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SnapApp

AUGUST 23, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. —————————————————————————————————— Linking my work email to my personal smart phone helps me be on top of my messages whether I'm

Work Management 48

Work Management Lead Scoring Lead Ranking Marketo 48

Leading Results Rambings

AUGUST 23, 2013

'The Leading Results team just invested 10 man-days at the Hubspot Inbound conference (3 of us for 3 days and 2 of us for a half day). If you are a marketer, you want to put this conference on your calendar for next year. The amount of great content and new things to learn was just about overwhelming. And it wasn’t all (or even mostly) about Hubspot software.

Hubspot 45

Hubspot Cross-Selling Best Practices Conference 45

Biznology

AUGUST 23, 2013

'Photo credit: SamWhited. Links pointing from one web page to another are what connect the entire web. The web is a fluid entity that is always changing. Pages are continually being added but they are also continually being removed, which means that any link pointing to a page that no longer exists becomes a broken link. As a website owner that is responsible for internal links and outbound links, broken links will need to be dealt with on an ongoing basis.

SEO 142

SEO Click Rate Paper Keywords 142

Hubspot

AUGUST 23, 2013

'You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. Having a mobile optimized site means viewers from a smartphone are automatically redirected to a URL that looks something like m.MySite.com.

Google 60

Google Marketing Websites Domain CMS Development 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

AUGUST 23, 2013

'Homepages are the online version of a handshake at a networking event. At an event, you''ve gathered up the courage to approach someone else there to strike up casual conversion, and you''ve got one shot to make a great first impression: the handshake. But there''s actually a lot more to the handshake than you might think. You have to be firm yet unaggressive, all while making eye contact, introducing yourself, and trying to remember the other person''s name (in addition to hoping your hands ar

Design 60

Design Brand Identity Branding Banners 60