Wed.Nov 21, 2012

Trending Sources

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. You’ll be forgiven if you.

B2C 89

New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition?  How do you prevent defection?  Traditional approaches in B2B retention marketing. Incentive programs.

Marketing Automation: Why You're Doing it Wrong

Hubspot

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer's database, irritate those on the receiving end of the campaign, and generate poor results. If that's not enough to make marketers want to wash out their mouths with soap, I'm not sure what is. guess you could ask Ralphie. Take email opens for example.

Mobile Marketing: It's About Convenience, Simplicity, and Proximity

Synecore

When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms. Here’s my definition: Mobile Marketing is all about Convenience, Simplicity, and Proximity. Let me break down these three words by first providing the dictionary definition followed by my take on how each relates to mobile marketing. Convenience implies simplicity. Follow @chrshorton.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Managing And Measuring For Success With Your Inside Sales Team

Sales Prospecting Perspectives

I think we can all agree that when managing an inside sales team it is critical to be constantly evaluating the performance of your team and yourself as a manager. This can be done a number of ways – whether through individual coaching of reps, team strategy meetings, analysis and review of specific metrics, or feedback sessions with your team members. Today I wanted to discuss some of the specific areas that I think are important to be in touch with as you evaluate your team and the success they are having. This will lead to better team and individual performance. Happy Thanksgiving

3 Ways to Market Your Small Business With Less Cash

Modern B2B Marketing

by Dayna Rothman This is a guest post written by Megan Totka is the Chief Editor for ChamberofCommerce.com which is the largest business directory on the web. Check out her previous post High Impact Marketing from a Low Budget Business. Small business owners have always had to market their businesses on a budget. And it is just getting harder. When financial times are tough, the tough get creative.

Developing a Distinctive Style in Healthcare Marketing

Fathom

Marketing is nothing new to your healthcare company. You know that your name has to marketed for people to know about your services. But did you know there’s something more to healthcare marketing than churning out newsletters, blogs, white papers, … Continue reading → The post Developing a Distinctive Style in Healthcare Marketing appeared first on Fathom. Content Creation & Strategy Healthcare Industry

Black Friday Deals on Groupon Stock! A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy  Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at  EverythingIsMedia.com. Related Stories Twitter for president. A {growtoon}. Nutrimus Posticus. A {growtoon}. Awesome Box. A {growtoon}. Blank slate. A {growtoon}.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Community Management is as Important to Restaurants as Other Consumer Brands

WindMill Networking

Their Facebook page has almost 10,000 fans, and by clicking the “artisan cocktail club” link, Facebook fans can access a coupon for a $3 cocktail. A few years ago, I and a group of friends that met through social media formed an Orange County-based networking group called ConnectOC. On November 8, we hosted an end-of-the-year holiday event at Il Fornaio in Irvine.

Black Friday Wish List

Sales Intelligence View

As salespeople, we know that most of the time, it’s better to ask for what you want up front than it is to drop vague hints. Why should holiday gift requests be any different? This year, we made it easier for you to get exactly what you want. Share our holiday gift guide with your loved ones this year, and get exactly what you want. No Contract Samsung Galaxy S II 4G. Sale Price: $299.99.

How to Use YouTube to Promote Your School

Fathom

YouTube has created an option to help educators reach a wider audience through YouTube EDU. YouTube EDU is a resource that contains high quality educational content worldwide, such as instructional how-to videos and videos from educational institutions. YouTube divides these … Continue reading → The post How to Use YouTube to Promote Your School appeared first on Fathom. Education Industry Video

Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels […] The post Video — it doesn’t have to be this way appeared first on Avitage. Video Vignettes business video Video vignettes

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

INFOGRAPHIC: Website Lead Generation

Client Bridge

From Eightfold Design, here's an infographic step-by-step guide to generating more leads from your website. Step 1: Create and Maintain an Impactful Website. Step 2: Generate More Traffic. Step 3: Convert Traffic to Leads. Step 4: Convert Leads into Sales. Step 5: Measure Everything. View Original Article

Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …? It would be nice, but ….” ” Now ask yourself: what if it doesn’t have to be this way? So a lot is at stake to figuring this out.

3 Hidden Optimization Tips in Google Analytics

Sazbean

It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites. Beloved for its intuitive format and multi-dimensional reporting abilities, Google Analytics not only provides basic metrics like visits, time on site, bounce rates and conversions, it can also provide valuable insights for any web marketing manager looking to take their business’ online presence to the next level.

Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …? It would be nice, but ….” ” Now ask yourself: what if it doesn’t have to be this way? So a lot is at stake to figuring this out.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Six Thanksgiving Blog Post Themes to Be Thankful For

SnapApp

When it comes to creating content, original concepts aren't always necessary. Sometimes, all it takes is a little creativity within a tried-and-true formula and BOOM - you have a hit. Case in point, some of Shakespeare's most famous plays weren't original stories; they were historic accounts ( Antony and Cleopatra , Julius Caesar , Henry V, etc.). As a content creator myself, having some time-tested formulas to fall back on definitely makes my life a lot easier - and for that, I'm very thankful! The List. Who doesn't love a list? The Recipe. The Table . actually there. Imagine, ?Social awesome.