ViewPoint

MAY 8, 2013

'Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing strategies, demand generation, sales support and enablement programs, market research and product development. You can connect with Andy on LinkedIn or via email.

Cost per Lead 201

Cost per Lead Budget Programs Paid Search Agency Stats 201

Writing on the Web

MAY 8, 2013

'Having a hard time staying focused on your business content marketing ? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that. I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s hope you haven’t wasted money as well as time.

Content Marketing 154

Content Marketing Television marketing Wikipedia Content 154

Biznology

MAY 8, 2013

'Photo credit: Wikipedia. In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. After all, Facebook plays a simple “eyeballs” game–the more people spend time on it, the better–while Amazon only realizes business value when actual financial transactions occur.

Elasticity 153

Elasticity Amazon Wikipedia Ad Exchange 153

Savanta

MAY 8, 2013

'B2B organisations have always had a natural inclination to expand internationally. With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense. And as globalisation continues at a pace, the importance of foreign shores is ever-increasing. This international dimension has important implications for how market research is conducted and interpreted.

Research 146

Research B2B Marketing B2B RSS 146

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Crimson Marketing

MAY 8, 2013

'I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). What should this say to you? YOU NEED TO BE ON THERE! It’s of paramount importance you not only consider Google+, but actively incorporate it into your marketing solutions and positioning strategy.

Google 119

Google BtoB Youtube Social Media 119

B2B Marketing Traction

MAY 8, 2013

'Google came out with a new concept about how consumers buy things: the Zero Moment of Truth. While this may be relatively new for business-to-consumer buying, it’s always been present for buyers of technology. What is ZMOT? Recommendations from others is essentially what the ZMOT is. Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth).

Peer-to-peer 104

Peer-to-peer Planning Cross-Selling Paid Search Agency 104

Hubspot

MAY 8, 2013

'One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine. And a question I''ve been getting a lot lately from CEOs is, "Okay, I''m on Twitter, but I don''t get it. How the heck do you use this thing?". The problem most CEOs have is, they haven''t got Twitter set up right.

Twitter 55

Twitter Hubspot Inbound Marketing Work Management 55

LeadSquared

MAY 8, 2013

84+ million views , 7 viral videos, 1 year. How did ixigo even do that? Aashish Chopra, award-winning viral video maker and the man behind it all, breaks it down for us. Catch his viral marketing secrets, here! With tremendous results like these, it is no surprise that more and more companies are incorporating video marketing as part of their marketing strategy.

Planning 52

Planning Video Marketing Tools Paid Search Agency 52

Hubspot

MAY 8, 2013

'On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account. As HubSpot’s social media manager, I was a little uh. how do I say this. freaked out over who would make the highest bid and essentially take over part of my job for a day.

Social Media 53

Social Media Top of Funnel Media Work Management 53

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E-Spirit

MAY 8, 2013

Germany’s oldest seaside resort is called Heiligendamm on the Baltic Sea. Founded in 1793, it is among other things a great place for people to enjoy the beautiful surrounding and discuss great matters. For instance, the resort hosted the G8 summit in 2007 and more relevant to us, the 2013 CMO Summit.

CMO 40

CMO Content Marketing Marketing Content 40

Customer Experience Matrix

MAY 8, 2013

'I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions. The most concrete news, Social Inbox, extends existing HubSpot features by more fully integrating social media monitoring and response with the HubSpot interface.

Hubspot 185

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 185

Adobe Experience Cloud Blog

MAY 8, 2013

'by Dayna Rothman Visual content is an important part of creating engagement across social channels. It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.

Promotion 105

Promotion Marketo Content Buzz 105

Convince & Convert

MAY 8, 2013

'Editor’s Note: A version of this article originally appeared on Social Media Explorer. Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies.

Social Media 153

Social Media Tools Media Marketing & Strategy 153

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