Wed.Aug 26, 2015

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6 Things Your Website Must Have To Get Found Online

Marketing Insider Group

Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? Or that some traditional SEO agencies are diversifying into other services as quickly as possible? That’s because Google has dramatically changed the nature of SEO.

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Business Blogging Time-Saving Tips for You (and Your Cat)

Writing on the Web

When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit. Here in Mexico we’re in the rainy season, when the heat of the Summer is tempered by the cool nightly rains.

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Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And in doing so, you help the business.

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Turn online prospects into customers in 5 steps

Biznology

Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. How do you turn that attention into revenue though?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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If You Blog And No One Reads It Does It Really Matter?

Marketing Insider Group

If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

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Edtech and Elearning: Top 100 Influencers and Brands

Onalytica B2B

September is approaching, the #BackToSchool promotions are in full swing, students are getting their exam results and thinking about higher education. This is also the time teachers and lecturers are thinking about their lesson plans and learning strategies for the next academic year. Blended with traditional teaching is the use of advancing technology to support learning.

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4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them

Adobe Experience Cloud Blog

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter. For example, I recently tweeted a link to a faux movie trailer that was used to advertise a product that was retweeted 198 times (impressive, I know), netting me dozens

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How SearchMetrics’ New Ranking Factors Affect Your Content Marketing Strategy

Brandpoint

Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In the report, they break down 7 different areas where your website can influence search rankings. These include technical, user experience, content, Wikipedia/Facebook, social signals, mobile rankings and backlinks.

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Webinars Still a Vital Part of Content Marketing

KEO Marketing

Content marketing is becoming an increasingly critical part of the marketing strategy for all businesses. While it is great to keep up on the latest strategies and embrace new types of content such as ebooks, you don’t want to underestimate the power of a long-time staple, the webinar. Many B2B marketers have found that webinars can be a very effective way to nurture and convert leads, particularly those in the mid-range of the conversion journey.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TCO is So 1990: TCS is the new TCO

The ROI Guy

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure. At the time, it was a battle between big iron vs.

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15 Useful Tips for Attending an Event Alone (And Actually Enjoying It)

Hubspot

When you first learn you're going to a conference alone, it's exciting. You were chosen out of all of your colleagues to attend. You get to travel to a new place and stay in a nice hotel. You get the chance to meet lots of other interesting people in your field. But, you've got to do it alone. That's when the anxiety sets in. You suddenly think about the cocktail parties, the welcome keynotes, the lunch breaks -- any time it's awkward to be alone -- and suddenly, that solo trip doesn't feel so e

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Favorite Charlotte Sports Teams

Go Beyond SEO

Billy Saemann, Director of Internet Marketing – Charlotte Hounds. Having grown up on Long Island I’ll always be a Mets & Jets fan (more often than not, unfortunately) but I’ve grown to love and support some of my new home teams. I love going to Hornets games and the Panthers can be fun to watch, but my favorite Charlotte area sports team is the Hounds.

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Test Piloting the Top 10 Free Website Graders

MLT Creative

In the spirit of going above and beyond, this blog will tread where none have gone before. I will attempt something both dangerous and exciting. Not only will I present to you the best website grader tools available on the web today, I will attempt to grade the graders themselves. I will attempt to beat them at their own game as it were. Yes, I know, this is brave.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How to Assemble and Grow Your Inbound Team [Free Kit]

Hubspot

So you've finally gotten buy-in from your boss to start implementing inbound at your company. Next up? You have to start assembling or reconstructing your team for inbound -- and with that comes a lot of things to think about. You already know that inbound roles and responsibilities often differ from those of traditional marketing positions, but because of this, remodeling your team for inbound starts to become a little more complicated.

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You’re Managing Your Customer Journeys All Wrong

readwrite

Guest author Pini Yakuel is the founder and CEO of Optimove , a provider of automated retention marketing services for customer-centric businesses. Marketers have a veritable arsenal of tools to help them understand and manage their customer relationships. One that has become de rigueur these days is the customer journey map, which is essentially a flowchart that lays out the customer’s experience of dealing with your company.

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[ASSESSMENT] What’s Your True Marketing Persona?

SnapApp

What’s the first thing that comes to mind when you hear the phrase “lengthy lead form”? I’m guessing that it’s not anything too positive. Maybe “sigh,” or “this again?” Or “yeah, right.”. When prospects come across lead forms, they are thinking the same things: I don’t want to give out my information, there are too many fields, this is going to take too long, etc.

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Managing Opportunities: The Basics

GreenRope

Never miss an opportunity, never miss a sale. Manage all of your sales deals with GreenRope! From each phase of your opportunity to forecasting and quota performance, the GreenRope Opportunity Management feature has everything you need to stay on top of sales and close those deals! Opportunities allow you to keep track of leads, prospects, and sales.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Master Account and Subaccount Setup Explained

JangoMail

What is Agency Setup? Agency Account really means Master Account and Client Subaccount really just means Subaccount, so we’ve decided to make it easier for everyone! Starting today we will begin calling Agency Accounts Master Accounts and Client Subaccounts, Subaccounts. We created Agency and Client Accounts for the advertising and marketing firms that were some of JangoMail’s first clients.

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Managing Opportunities: The Basics

GreenRope

Never miss an opportunity, never miss a sale. Manage all of your sales deals with GreenRope! From each phase of your opportunity to forecasting and quota performance, the GreenRope Opportunity Management feature has everything you need to stay on top of sales and close those deals! Opportunities allow you to keep track of leads, prospects, and sales.

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How Visual Search Will Revolutionize the Buyer Experience

Content Standard

Retailers are enhancing visual search capabilities, hoping the feature will make it easier for consumers to find and buy the products they encounter in everyday life. For digital marketing professionals, jumping on the visual trend could pay off big. Mobile searching via images is poised to explode in coming years, experts predict. When Words Aren’t Enough.

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Managing Opportunities: The Basics

GreenRope

Never miss an opportunity, never miss a sale. Manage all of your sales deals with GreenRope! From each phase of your opportunity to forecasting and quota performance, the GreenRope Opportunity Management feature has everything you need to stay on top of sales and close those deals! Opportunities allow you to keep track of leads, prospects, and sales.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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You’re Managing Your Customer Journeys All Wrong

readwrite

Customer journey maps may be popular, but there's a better way. The post You’re Managing Your Customer Journeys All Wrong appeared first on ReadWrite.

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Managing Opportunities: The Basics

GreenRope

Never miss an opportunity, never miss a sale. Manage all of your sales deals with GreenRope! From each phase of your opportunity to forecasting and quota performance, the GreenRope Opportunity Management feature has everything you need to stay on top of sales and close those deals! Opportunities allow you to keep track of leads, prospects, and sales.

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Why Professional Photography Matters On Your Website

Hinge Marketing

How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. But if you aren’t using the right photography on your site, you could be sending the opposite message. Your website says a lot about your firm. We know that 80% of potential clients will check out your website before conducting business with you, so your site should be polished and ready to sell your services.

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Managing Opportunities: The Basics

GreenRope

Never miss an opportunity, never miss a sale. Manage all of your sales deals with GreenRope! From each phase of your opportunity to forecasting and quota performance, the GreenRope Opportunity Management feature has everything you need to stay on top of sales and close those deals! Opportunities allow you to keep track of leads, prospects, and sales.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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5 Best-Practice Email Marketing Case Studies

Convince & Convert

Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. In other words, email marketing is, pound for pound, still your best source for quality leads.

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Managing Opportunities: The Basics

GreenRope

Never miss an opportunity, never miss a sale. Manage all of your sales deals with GreenRope! From each phase of your opportunity to forecasting and quota performance, the GreenRope Opportunity Management feature has everything you need to stay on top of sales and close those deals! Opportunities allow you to keep track of leads, prospects, and sales.

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6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

I’ve been so focused on becoming a better writer lately that I spent about 30 minutes over lunch thinking of the most creative way to start this post. With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. At the same time, I had a vision for this post, and I wanted the utility of the information to stand on its own.