Tue.Jun 30, 2015

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Status quo, you know, is Latin for 'the mess we're in.'

ViewPoint

This title is a quote from Ronald Reagan. The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Here’s the problem. Salespeople consistently say that they do not get enough qualified leads. Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about.

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4 Steps For Improving Your Success Rate Asking for Links

KoMarketing Associates

In my last post , I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider. In this post, I want to address the second component of successful link outreach: how to increase the likelihood that publishers will actually say “yes” when you have successfully started a conversation about link acquisition.

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How to Solve the Marketing Skills Gap In Your Company

Digital B2B Marketing

A few weeks ago I was talking to Maureen Blandford about marketers, marketing technology, and the need for all of us to move faster. Our conversation turned to skill sets and the current digital and technology skills gap in marketing today. A thought I had in that conversation has been gnawing at me since: “Today’s marketers don’t have the aptitude for marketing technology.” We continue to hear about the skills gap in marketing today and marketers are continuing to get tr

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Tools I use to amplify social campaigns

Biznology

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. SOCi. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Does My Stealth Start-Up Need PR?

Marketing Insider Group

A lot of start-ups are in stealth mode, and don’t want anyone to know what they’re working on. “I don’t want PR, someone might steal my idea.” This is a common mistake driven by several fears, fear of failure, fear of competition, fear of possibly actually succeeding. The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset.

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More Trending

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Infographic: The Science of Creating Buyer Personas

Crimson Marketing

Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Customer data should be gathered from your own business intelligence as well as web analytics. Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites.

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The Secret Life of a Social Media Manager

Adobe Experience Cloud Blog

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Why? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies.

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Why career-minded marketers have turned their eyes to technology

SugarCRM

The post Why career-minded marketers have turned their eyes to technology appeared first on Salesfusion.

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Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. While you want to make sure the software you purchase is enough to suit your needs, you also don’t want to spend unnecessary funds on features you may never use. So, how do you know what marketing software is right for your professional services firm?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Can't Focus? 5 Ways to Overcome Distractions at Work

Hubspot

How often have you or one of your coworkers uttered the phrase, "I wish there were more hours in a day"? Between work, your commute, the gym, cooking, kids, happy hours, baseball games, knitting, your band, and whatever else it is you try to squeeze in -- oh yeah, I almost forgot sleep -- it can be hard to accept that 24 hours in a day is all you get.

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Virtual Reality: The Next Content Marketing Storyteller

Content Standard

Imagine a future where instead of reading a newspaper or watching a news clip, a virtual reality device drops you right in the middle of the story itself, allowing you to experience the story in a new, immersive way. With virtual devices for the masses just over the horizon, virtual reality (VR) storytelling like this isn’t farfetched—and if it proliferates, it could change the game in content marketing.

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The Key to Driving Consistent Growth: Understanding Costs

Hubspot

I have a confession to make. I’m a revenue (sales) guy. I can think about, conceive and vision growth opportunities without even trying. On the other hand, thinking about (and understanding) costs doesn’t come so easily to me. I’ve learned that understanding your costs is crucial to creating profitable revenue consistently, sustainably and scalably.

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User-Generated Content Provides Big Lift to eCommerce Brands

Content Standard

User-generated content has become a great source of content for brands, with consumers typically placing more trust in user photos than with brand-produced content. But while some brands have recognized this opportunity, the vast majority have yet to leverage user content, according to a report from L2. This is an even graver mistake given the ease with which user content can be collected through social media.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Event Marketer It List: FreemanXP is a Top 100 Event Agency

The Freeman Company

Event Marketer highlights FreemanXP as a top brand experience agency

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Get Your News Stories Here! Building a Strategy That Matters

Content Standard

When was the last time you picked up a newspaper? The days of seeing a rolled up newspaper lying on someone’s front step or sticking out of a leather briefcase are dwindling. Nowadays, you’re more likely to see someone sitting on their front porch with an iPad or a laptop. A recent survey by AYTM Market Research reflects this new reality—nearly 40 percent of news-seekers said they often read online news publications.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? The confluence (yup, pun intented) between Content Marketing and Influencer Marketing is gaining great momentum in the industry right now across marketing and communication professionals.

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The content king is a tyrant

Savanta

Click to see full infographic. The latest Content Marketing Benchmark Report produced by Circle Research and B2B Marketing Magazine reveals that B2B marketers have become slaves to content. . We all know that content is king. Three quarters (71%) of B2B marketers say it’s a very important component of their marketing activity, and a similar number (66%) are being cheered on by their senior management team to produce more.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Plug the Leaks In Your Content Experience

SnapApp

By Victoria Hoffman , Content & Community Manager at Uberflip. Discovering a leak in your roof is easy—all you have to do is stand inside when it’s raining and figure out where the water is dripping through. Discovering a leak in your content experience? Well, that’s a little bit more difficult. As marketers, we’re usually stuck on the outside of our own efforts, which can make it difficult to understand where, when and why leads are falling through the cracks.

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10 Publishers Killing It on Instagram

Hubspot

Instagram isn't just for celebrities and teenagers anymore. In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. Instagram's population now encompasses 53% of all online adults between the ages of 18 and 29, and 25% of all online adults between the ages of 30 and 49. Even better, nearly half of Instagram's users check it daily.

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Where is Your Demand Generation Program on the Effectiveness Quotient?

LEADership

In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. He was excited; they were trying out a new marketing automation system that he believed was going to bring the kind of results they had not seen before. It was good to see his enthusiasm and positive expectations. My curiosity, of course, urged me to probe further.

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Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” It combines a fresh stream of compelling content with interactivity to promote engagement and SEO to make your site more “findable” when prospects are looking for what you offer.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Why People Like, Share, and Comment on Facebook [Infographic]

Hubspot

Of Facebook's 1.25 billion monthly active users , 44% Like their friends' posts at least once a day -- and 29% do it multiple times a day. That's hundreds of millions of people interacting with content on the social network on a daily basis. So what motivates people to Like Facebook posts -- and share them, and comment on them? And why should businesses care?

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Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies

Hubspot

How can we take what we have and make it grow? It seems like a simple enough question. But growth is hard -- especially in the corporate world. Between increased competition, shorter cycle times, and growth hackers finding innovative ways to disrupt a market in record time, scaling your business has become increasingly challenging (and more imperative than ever before).