Tue.Aug 23, 2016

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5 Ways Marketing Automation Builds True Customer Loyalty

Marketing Insider Group

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]. The post 5 Ways Marketing Automation Builds True Customer Loyalty appeared first on Marketing Insider Group.

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7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue

Influitive

Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. (Hint: start talking to your advocates!) Who’s ready to talk about some smart.

Demand 126
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CMOs fail to go beyond brand awareness on LinkedIn

Marketing Insider Group

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. […]. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group.

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8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend

Marketing Insider Group

For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. Businesses’ ever-increasing reliance on digital tactics to drive leads and, by extension, sales is logical in our brave, new and (very digital) world: more than 85% of Americans are online regularly; 20%[1] (or […].

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Use Marketing Automation The Right Way

ANNUITAS

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. I could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers.

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The Science Behind Better CTAs

Hive9

When an act of marketing draws attention to your business, that feels like a win. But if a prospect stops there, then your marketing isn’t truly doing its job.

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Truth in Advertising Takes on the Kardashians

Contently

America’s first family is officially on notice. Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a complaint with the Federal Trade Commission (FTC). With 316 million combined followers on Instagram alone, the Kardashian sisters—Kim, Khloe, Kourtney, and their half-sisters Kendall and Kylie—dominate t

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5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. For all their appeal and renewed popularity, however, field events will always be a tough sell to the prospective attendee.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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5 Ways to Get Personal With Your Audience at Scale

Adobe Experience Cloud Blog

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Yet on the open road of the internet, it can sometimes feel like we don’t know which way is North. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy.

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Why Product Marketing is Essential to Your B2B Organization

Kapost

Inc. Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. This is encouraging. Especially because throughout my career as a product marketer, I have explained, defended, promoted, and demonstrated the importance of product marketing.

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5 Types of Webinars You Need to Fire Up Your Webinar Program

Vidyard

Hands up! As a marketer, how often have you struggled to come up with new ideas to engage your prospects? If your hand is not up then you’re either a marketing guru, or you might want to look down to make sure your pants aren’t on fire. I like the pants I’m wearing today, so I’ll be honest with you. At Vidyard we put a great deal of effort into keeping things fresh and trying new ideas.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Are You Making These 7 Trust Killing Mistakes When Selling Online?

Convert

In a world rife with online scams, phishing sites and get-rich-quick ploys, building trust and confidence with your customers is ever more crucial. Satisfied people tell one person about their good experience; dissatisfied people tell everybody. Therefore, if you’re running an online store, building trust should be at the very top of your ‘to-do’ list.

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How to Create a Winning Spa Marketing Strategy – Lessons from O2 Spa

LeadSquared

While most of us tend to stick to tried and tested waters, where the least risk lies, Adnan Syed was an exception to the rule. He wanted to try out new things and the more varied these were, the better it was for him. That’s why he dabbled in Spa Marketing: something brand new for him. Now Digital Marketing Manager at O2 Spa , Adnan was first introduced to the world of social media at Ricom technologies.

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How to Add a Fill-in-the-Blank Form Field to Your Online Form

JotForm

Do you want to add a fill-in-the-blank option to your online form? It comes in handy if your defined form field don't encompass all of the potential responses. Leaving an alternative option is great for keeping your data more clean and accurate, as respondents aren't forced to choose random answers.

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Reach Senior Executives through Social Media

KEO Marketing

A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But many business people feel that social media outlets are primarily the realm of non-business discussions or are populated with young people who are just looking for a good time. But before you think that the majority of social media users are not the right demographic, consider this: 84% of senior executives use social media.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Build the Business Case for Purchasing Marketing Technology

SnapApp

Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus. Going rogue – doing whatever you want and begging forgiveness later – might be easier in the short run, but in the long run it’s better for you, your company, and your career to move through consensus.

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How Is Video Content Affected By the Rise of Voice Search?

Content Standard

Voice search holds major influence over online search traffic, and its upward mobility shows no signs of slowing down. According to the Internet Trends Report 2016 , voice search query volume has grown 35-fold since the iPhone and Google Voice Search were released. Meanwhile, digital assistants are beginning to saturate the mobile market, and mainstays like Apple’s Siri are receiving big updates to strengthen their value to consumers.

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SMX East 2016 – Join us on September 27-29 in New York

QuanticMind

Visit us at booth 422. We’ll discuss advanced AdWords tactics, new SEM trends and much more. If you haven’t registered yet, use our promo code SMXE16QUANTICMIND and receive 10% off an All Access Pass. SMX East 2016 will take place on September 27-29 in New York, and will have three packed days of content on some of the most important and timely topics in search engine marketing today.

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Does Your Nonprofit Need Marketing Automation?

Hubspot

Every marketing team is overworked. We're all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment makes sense for any given organization.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Feeding Sales Is a Process, Not a Project.

Sales Engine

For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc.

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9 Reasons Why Your New Business Program Is Failing

Hubspot

A whopping 66% of agencies have no plan in place to develop new business. And among those who say they do have a plan, their strategy might not be as comprehensive as it needs to be to keep the sales pipeline from drying up. In fact, it seems like many agencies are leaving their new business development largely to chance. A gencies surveyed for the Mirren-RSW/US 2016 New Business Tools Annual Report frequently cited "keeping our eyes open" as one of their top new business development tools.

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The Marketing Guru Covers: What are the benefits of social media marketing?

Lead Liaison

Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? What are the benefits of social media marketing? Become Recognizable & Relatable. Social media marketing allows you to increase your online presence. By increasing your brand recognition, you also gain more loyal customers.

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Introducing Contently Social

Contently

In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. To efficiently reach this level of quality, brands need top-notch technology that integrates with all their social channels, as well as talented professionals (writers, editors, and designers) to create social content that resonates.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenti

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Ghost Social: The Curious Case of the iPad Pro Ad

Contently

Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But the one that auto-played in my Instagram feed a few nights ago was strangely depressing. It only got more depressing the more I thought about it. The video opens with an attractive bowl of panang curry.