ClearVoice

JULY 18, 2019

A good piece of content is like a seed. If it is planted in fertile soil (your digital eco-system), not only will your content seed grow, but it will also bear new fruit and sprout new seeds of its own. However, in order for this miracle of content life to continue, it is vital that initial seeds are carefully cultivated and cared for. There is no single way to cultivate a piece of content — or several key pieces of content — to ensure they continue to bear fruit for years to come, but there are

FAQ 77

FAQ Long Tail Marketing Content Tagging 77

Content Marketing Institute

JULY 18, 2019

Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots. Continue reading → The post 7 Easy Ways to Super Boost Your Newsletter Open Rate appeared first on Content Marketing Institute.

Open Rate 103

Open Rate Newsletter Research Marketing Strategy 103

Only B2B

JULY 18, 2019

The primary focus of your B2B organization is to find more new customers and generating revenue. That’s understandable! Brand awareness vs lead generation – the real problem here is, however, The post Brand Awareness vs Lead Generation – What To Use? appeared first on ONLY B2B.

Lead Generation 96

Lead Generation Generation Brand Identity Branding 96

Webbiquity

JULY 18, 2019

Guest post by Ryan Farquharson. Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JULY 18, 2019

New research suggests that marketers now have easy access to first-party data, but they are not yet tapping into all of its potential. MightyHive recently published “The Data-Confident Marketer” report and discovered that the top four reasons for using first-party data among marketers were improved performance/ROI, accuracy/data quality, more precise targeting and improved measurement and attribution.

Marketing Report 120

Marketing Report Impressions ROI Research 120

Biznology

JULY 18, 2019

Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The name AI has never sat well with me, partly because calling computers “artificial” seems strange. (I haven’t heard Google referred to as “artificial search” to contrast it with the good old-fashioned searching that human beings do when poring over books in the library.) .

Terms and Conditions 99

Terms and Conditions Lead Ranking Conference Software 99

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consume

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). The survey found that the top priority for marketers this year is in increasing brand awareness, followed by enhancing customer experience.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

The Daily Egg

JULY 18, 2019

As anyone who does business online knows, a high-quality website is critical to succeed. Getting a high-quality website, however, isn’t always easy. Whether you’re brick-and-mortar or internet-only, maintaining a strong web presence is essential to bringing in new customers. But if you don’t plan on building your website on your own, how do you know […] The post My Site Stinks: Building Better, Smarter Websites with B12 and AI appeared first on The Daily Egg.

Marketing Websites 109

Marketing Websites Ad Building High Quality Lead Business 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

JULY 18, 2019

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 7 hidden points to discover.

Traffic 108

Traffic Marketing Websites Research Marketing 108

Oktopost

JULY 18, 2019

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. The news was brought to light by Jane Manchun Wong , a technology blogger and researcher who is known for spilling the beans on unreleased app updates.

B2B 99

B2B Social Networks Blogger Planning 99

Industrial Marketing Today

JULY 18, 2019

Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find … Have Concerns About Inbound Marketing for Manufacturers?

Inbound Marketing 89

Inbound Marketing Education Marketing Marketing Prospects 89

The Lead Agency

JULY 18, 2019

When it comes to B2B selling, the purchasing process can be both long and complex. Prospects are likely to engage in extensive research, carefully evaluating their options prior to making a buying decision. If your current B2B sales strategy doesn’t take this into account, you may be losing valuable leads that become ‘stuck’ in funnel bottlenecks. Luckily, depending on your unique requirements, there are various tactics you can implement to improve sales processes and boost conversions. 68% of o

Top of Funnel 88

Top of Funnel Marketing Funnels Lead Scoring Lead Ranking 88

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ontraport

JULY 18, 2019

Automating your payment processes to manage declined credit cards, payment collections, subscriptions plans and abandoned shopping carts will save you time and help recapture and prevent lost revenue online. The post Recover and Prevent Lost Online Revenue appeared first on The Ontraport Blog.

Automation 81

Automation Process eCommerce 81

Square 2 Marketing

JULY 18, 2019

Keep Up With The Changing Digital Marketing Strategies, Tactics, Analytics And Software, Or Be Left Behind. Social media changed the digital marketing landscape. Today, new forces are changing digital marketing again. There’s more emphasis today on personalization, video, micro-content stories, artificial intelligence, visual search and voice search.

Tactics 79

Tactics Marketing & Strategy Marketing Strategy Trends 79

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Of those, SAP and Salesforce led the pack. What made them pull ahead of the rest? Analysts looked at thirty-one criteria in their scoring.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

BenchmarkONE

JULY 18, 2019

Today’s businesses need to be accessible if they want to get ahead. Engaging with your customers, especially through personalized email, should be a top priority. After all, research by data-marketing firm Epsilon found that 80% of consumers indicate being more likely to do business with a company that offers personalized experiences. If you’re trying to build meaningful relationships with your customers, you’re going to have to engage.

Autoresponders 76

Autoresponders Creativity Tips Customer Satisfaction 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sprout Social

JULY 18, 2019

There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. But with more than half of Irish and UK consumers saying they’ve increased their social usage in the past six months, the widespread popularity of social creates a unique challenge for brands.

Stats 73

Stats Brand Identity Branding Peer-to-peer 73

Hubspot

JULY 18, 2019

Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible. Many small businesses are faced with a similar problem of getting found by the right audience -- it doesn't matter how accurate your pizza bot is in determining whether or not you like pi

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

SmartBug Media

JULY 18, 2019

How did you find that guy who does an excellent job on drywall? You may have searched online, or you may have heard about him from your neighbor. Have an awesome mechanic? Chances are you’re going to tell your friends about them. Many local businesses thrive on referrals, but the truth is that referrals aren’t just beneficial on the local level. Here are a few tips for how to leverage customer referrals to grow your business.

Business 71

Business Landing Pages Blast Campaigns Paid Search Agency 71

Hubspot

JULY 18, 2019

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Engagio

JULY 18, 2019

Remember Groupon? Remember how getting $40 worth of sushi for $20 was the greatest thing ever? Now, you don’t even bat an eye when they try to offer you a $1M home for $100 bucks. Why? Because marketers ruin everything. I love that bit by Gary Vaynerchuck. And it’s true. Though you probably don’t sell sushi or homes, you may still be experiencing something similar – diminishing returns from demand gen.

Demand 66

Demand Account Based Marketing ABM Webinar Metrics 66

ClickZ

JULY 18, 2019

In April, IBM said it was spinning off its Watson Marketing division to private equity firm Centerbridge Partners. This week, the new company announced its new name: Acoustic. Listening vs. surveillance. The branding raises two main questions about the direction of this marketing platform, built around IBM’s Jeopardy-winning supercomputer system, Watson: the value of this new name, and the market position for this new company.

API 69

API Privacy Analytics Differentiation 69

Litmus

JULY 18, 2019

As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? More and more people rely on screen readers to help them consume digital content—including emails—so optimizing your messages for screen readers is becoming increasingly important for brands. .

Work Management 68

Work Management Marketing Management Software Amazon 68

Scoop.it

JULY 18, 2019

As a content marketer, sooner or later, you’ll be tasked with writing an article on a complex topic. Maybe your industry is naturally complicated and difficult for newcomers to understand, or maybe a new piece of legislation will affect your industry, and your job will be dissecting it and presenting it to your audience. This problem can kick in a number of different circumstances; abstract ideas, high-level terminology, and nuanced topics can all be challenging to parse and present to a lay aud

Impressions 66

Impressions Tactics Examples Marketing & Strategy 66

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. While PR professionals need the media in order for their job to function, it's also true that to some degree, journalists rely on PR professionals to deliver newsworthy story ideas directly to their inboxes.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

SnapApp

JULY 18, 2019

Marketing is a very different game than it was five — or even two — years ago. “Content marketing best practices” of the past will leave you in the dust today. That’s why we set out to understand how these radical shifts impact the way marketers do their jobs. In our research , we surveyed over 800 demand gen marketers about their goals and relationships with their sales teams.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Research MQL 59

Net-Results

JULY 18, 2019

Oftentimes? Many of the wrong things. There is this persistent myth that marketing automation platforms are there just to make your life easier. This is isn’t untrue, but if thats what you’re after you’re missing the point. Dont get me wrong, the practical side of it can be pretty awesome. I’ve been involved with several companies where implementating the platform literally meant no longer having to walk over to IT to ask for a list of contacts.

Marketing Automation Services 63

Marketing Automation Services Marketing Automation Automation Paid Search Agency 63