Fri.Nov 23, 2012

Trending Sources

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? What’s your number? Seedy, or what?

How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]

Hubspot

This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you're B2B, B2C, ecommerce, or brick-and-mortar, you've got some serious planning to do. That's all well and good for marketers with boundless resources, but what about the rest of us?

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of ''flings''? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? What’s your number? Seedy, or what?

The 5 Best Ways to Use Social Media to Drive Traffic to Your Website

WindMill Networking

Do you know the 5 best ways to effectively use social media to drive traffic to your website? Today competition for traffic is fierce. Every day new bloggers join the flow of information competing to be found. Audiences are smarter, and demand new, exciting insightful information in return for their attention. Comments. Perhaps the site owners are too scared of what might be said.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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How to identify and retain your most valuable customers

Sazbean

Net-A-Porter is one firm that does a great job of looking after its key customers. It has a name for them: ‘extremely important person’ (EIP). Like VIPs, only with an E instead of a V. These customers account for a disproportionately large chunk of sales and profits, and boy do they get looked after. EIP orders are picked, packed and despatched first. EIPs get first dibs at new products (some of which are very limited). EIPs see exclusive previews and presentations, and they have products bought specifically for them by the buying team. All in all, it’s good to be perceived as an EIP.

Has the Internet Ruined Black Friday? - #MarketingTechMin

Synecore

It's that time of year again, Black Friday. It’s that wonderful day when thousands of shoppers wait for hours in long lines, in less than desirable conditions, all for the sake of a good deal. But what if you could do all of your Black Friday shopping online instead of in a crowded store? This week, Jacey talks to Chris about Black Friday shopping and how the Internet is drastically changing it.

2 Underused B2B Social Selling Strategies

Sales Intelligence View

Using Memes to Generate Leads. Internet memes have become a huge phenomenon. The Oxford American Dictionary named Gif the 2012 word of the year. Memes and gifs are very easy to consume, take little time to create, and gets shared widely across every type of social network. Using Quora to Connect with Prospects. Quora users vote answers up for their accuracy and for the quality of the content.

INFOGRAPHIC: The Inbound Marketing Funnel

Client Bridge

From Slingshot SEO, here's an infographic that shows the anatomy of an inbound marketing campaign and what kinds of content fit into your sales funnel. View Original Article

SEO 3

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The three secrets of employee motivation

The B2B Research Blog

People matter. marketer’s our raison d’etre is to understand people and influence their behaviour.  And for the majority of agencies supporting marketers, people are essentially what they’re selling – their time, their expertise and the experience they create for clients. . So if you’re building a marketing team or running an agency, motivating and retaining the best people is critical. But what’s the secret? recent survey undertaken by Circle Research and Vodafone provides some valuable pointers. . First by a significant margin is salary.  But in reality the truth is more complex. 

Holiday Gift-Giving Suggestions for Small Business Owners

Jill Konrath's Fresh Sales Strategies Blog

Today's post from the Chamber of Commerce features business-growth advice for small companies. With the holiday season fast approaching, you’ll want to start planning your gift-giving list. little advance preparation saves you money and ensures your gifts are well received. Showing appreciation to employees, clients and service workers who help you get ahead ensures they’ll continue to do so.

The three secrets of employee motivation

The B2B Research Blog

People matter. marketer’s our raison d’etre is to understand people and influence their behaviour.  And for the majority of agencies supporting marketers, people are essentially what they’re selling – their time, their expertise and the experience they create for clients. So if you’re building a marketing team or running an agency, motivating and retaining the best people is critical. But what’s the secret? recent survey undertaken by Circle Research and Vodafone provides some valuable pointers. First by a significant margin is salary.  But in reality the truth is more complex.