Tue.Mar 31, 2015

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What system 1 and 2 thinking mean for B2B marketers

Savanta

'A clever chap called Daniel Kahneman has a theory. When making decisions there are two systems in our mind which influence the outcome. System 1 works at a sub-conscious level without us knowing it. Using intuition and beliefs about how the world works, it makes a rapid assessment of the situation then quickly settles on a course of action. In contrast, system 2 works at a conscious level.

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Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection

KoMarketing Associates

'We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. This year, not only did we want to see if B2B vendors had improved their efforts, but we wanted further clarity in several points of respondent feedback that left us scratching our heads.

Vendors 194
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Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

'Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event? Why did Dreamforce have 135,000 people register for their event last year?

Tactics 184
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Two more Google Webmaster Tools tips and tricks

Biznology

'Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have three more, sitemaps, data highlighting, and site speed. I saved the best for last. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 168
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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9 Productivity Tools I Use to Run My Company

Convince & Convert

'Around here, we always have a lot of balls in the air. The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond.

Tools 167

More Trending

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The Rise Of Reluctant Marketing

Convince & Convert

'On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors. The change was deliberate, meant to describe the broader vision brand directors are meant to have over managing an entire customer experience instead of just promoting a product.

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Designer 101: The User Experience Design Umbrella

EMagine B2B Blog

'This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Enjoy! Who is your designer, really? The age-old idea of a traditional designer is vastly outdated; today there are numerous experts in the field, each focusing on different aspects of design: visual layout, user’s point of view, or with the product in mind.

Design 87
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Salesfusion Named SIIA Software CODiE Award Finalist for Best Marketing Automation Solution

SugarCRM

'The post Salesfusion Named SIIA Software CODiE Award Finalist for Best Marketing Automation Solution appeared first on Salesfusion.

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The B2B Marketer's Guide To The World of Social Media Marketing

MLT Creative

'Do you ever wish that you could get a comprehensive view of how b2b marketers are utilizing social media so that you can see what works and what doesn''t? If you''re anything like me then you definitely have! You may or may not know that Social Media Examiner and Hubspot have both come out with comprehensive reports on social media marketing. While I strongly encourage you to read these in depth social media reports for yourself (they offer a plethora of insights in their combined 101 pages), I

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Industry Insights Interview : Scott Brinker

SugarCRM

'The post Industry Insights Interview : Scott Brinker appeared first on Salesfusion.

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If You Dream About Going Rogue, Do It!

LEADership

'—Be a Fearless CMO, Deliver Exceptional Results . It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. The organization’s product portfolio has been recently consolidated to focus on the cash cows and eliminate or downplay some of the more exciting ones that haven’t quite achieved market leadership status.

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What Are Rich Snippets?

Hinge Marketing

'Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. With Google’s regular algorithm updates, there are often considerable adjustments in the technical SEO best practices firms should use to be found in search results. One of these changes is the higher use of rich snippets.

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Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

Hubspot

'Google is about to update their algorithm again, and this time it could have a big impact on your business. I mean, really really big. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. When they rolled out Panda, it affected nearly 12% of English searches.

Google 61
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Will We See a “Buy Now” Button on Google Soon?

KEO Marketing

'Reports that Google was preparing to add a “Buy Now” button to its shopping platform began surfacing late last year. It seems a natural and perhaps inevitable step in Google’s gradual evolution from a simple search-based directory to an active player in online transactions. It started with Google Shopping. Then the introduction of Google Wallet streamlined the payment aspect of online ordering.

Buy 60
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This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.

Hubspot

'A couple weeks ago, Dan Kaplan (he''s not the drunk guy) published a super, ultimate, 2,200-word teardown of our homepage and sent it to us. As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. It''s not often that you get a deep, thoughtful analysis of your website -- so we jumped at the opportunity to see what Dan thought.

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How to Spot Trends to Create Content that Gets Discovered [Webinar Recording and FAQs]

LeadSquared

Last week, we discussed “How to Spot Trends to Create Content that Gets Discovered!” A number of interesting questions were asked during the webinar. For those of you who missed it, here’s a summary of the questions asked at the session. View the Recording. Question 1. Will trending topics generate traffic? It’s really about identifying the trends relevant to your business or relating the trend with something that’s relevant to your business, and using that to gener

FAQ 52
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Is Your Open Office Causing a Creative Crisis?

Hubspot

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Whenever Ben walks by, he comments on the design work prominently display on your monitor. He typically thinks you need to move everything to be center-aligned. Jane -- the one with the constant cough -- believes that the secret to convincing a client that an idea is brilliant is to speak above a normal decibel level.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why Volkswagen’s Old Wives Tale Video Campaign Works so Well

Vidyard

Diesel engines have a spotty history. While they’re popular choices for trucks and ships, diesel cars have long been known as dirty, inefficient, and difficult to refuel in some areas. Modern diesel engines are leaps ahead of their transport-truck counterparts, and to promote the new Passat, Volkswagen turned the camera on three sassy ladies to bust some Old Wives Tales about the Diesel Passat.

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Your Guide to Online Sales Tax

Hubspot

'Starting an ecommerce company comes with a lot of tiny details. While sales tax isn’t exactly a tiny detail, it may be something you haven’t yet considered. Some outlets will tell you sales tax isn’t required for online sales. In many cases, this is true. Don’t take this as law, however. Instead, this short guide will walk you through the scenarios when you’ll need to charge a sales tax.

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How to Improve Your Call Lead Tracking Data: A KeyMetric Product Overview

Crafted Agency

Marketers know that in digital marketing it’s a best practice to track phone call data. However, they might not know the best partner to select for this task. KeyMetric is a phone call lead tracking software platform built with flexibility and accuracy in mind.

Product 48
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Brandfolder Customer Satisfaction Highlighted in DAM Report

Brandfolder

The ability to securely manage digital assets is a strategic initiative in companies of all sizes. In response to this trend, the implementation of Digital Asset Management software is increasingly.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Less May Be More When It Comes to Your Instagram Strategy

Content Standard

In the game of social media engagement, less is sometimes more. A new study from L2 finds that on Instagram, the quality of the content matters more than the frequency of the posts. Overall, brands are posting more on Instagram, with L2 reporting the average posting frequency was up to 9.3 posts per week in Q4 of 2014, up from 7.5 posts per week the year prior.

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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

'A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video.

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The Science of Creativity

Hubspot

'I have a riddle for you: Everyone has some, but wants more, and some people think they have less than others do. What is it? I’ll give you a hint: Albert Einstein and children have this in common. Okay one more hint: Some people find it in the shower. The answer? CREATIVITY. There is no doubt that creativity is the most important human resource of all.

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5 Keys to Success for US Hispanic Content Marketing

Content Standard

In a previous blog post, I shared “ 3 Timeless Rules for Reaching Latin America and the US Hispanic Market.” In this post, I’ll dive deeper into the US Hispanic market itself—rather than grouping it with Latin America—by providing five keys to success for US Hispanic content marketing. Reaching Hispanics in the United States presents challenges and opportunities that are not present when marketing to or communicating with a Latin American audience.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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SnapApp Under Fire From Animal Rights Groups For Building A Better Mouse Trap

SnapApp

BOSTON, MA, April 1, 2015: A coalition of animal rights groups today announced it would be taking legal action against interactive content creation platform SnapApp for building what the rights groups deem is “an unreasonably effective mouse trap.”. “The degree of efficiency with which SnapApp enables B2B marketers to capture leads is simply horrifying,” said Doug McHaverness, leader of the animal rights coalition.

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A Helpful Guide of Public Speaking Tips [Infographic]

Hubspot

'If the thought of speaking in front of a crowd makes you uneasy, you''re not alone. According to a study by Chapman University, public speaking is the number one fear in America -- followed closely by heights and then by bugs, snakes, and other animals. (Strangely enough, Americans are more afraid of zombies than we are of clowns or ghosts. but that''s a blog post for another day.).