Tue.Mar 29, 2011

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How To Get Started On Twitter

Marketing Insider Group

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# A few weeks ago I wrote my Top 10 Twitter Tips blog post and based on the volume of traffic that post continues to receive, I thought it was time to tackle the more basic questions: Why Tweet?

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eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation

Customer Experience Matrix

eBay ’s $2.4 billion offer for e-commerce services giant GSI Commerce has been described largely in terms of helping eBay to compete with Amazon in servicing retailers – or, as eBay President John Donahoe put it somewhat more diplomatically in the press release , “GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.

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Three Tips for Simple but Effective Infographics

B2B Memes

Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. It’s evidently a topic that resonates with all kinds of content creators, not just journalists. That being the case, it’s not really enough for me to say that infographics are useful and cool and that you need to use them.

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Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. But others…OMG, it’s just sad. The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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RainToday.com's Podcast: Marketing & Selling Professional Services

ViewPoint

Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you care about them and leads to greater sales success, says Dan McDade, author of the book The Truth About Leads. "There are so many companies now, and rightfully so, looking at marketing automation solutions and other tools.

More Trending

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Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Industrial Marketing Today

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities. That statement may come as a shock to many site owners because they are convinced that sales leads will just roll in because their site includes a toll free number in a big bold font, there are links to the “Contact Us” page everywhere and/or there’s a RFQ form on the site.

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Neither an ‘Island’ nor a ‘King’: Bold New Sales Strategies Driving Revenue Growth

Adobe Experience Cloud Blog

by Phil Fernandez Recently I was speaking with a Marketo customer, who recounted an experience she had attending a seminar sponsored by one of the well known sales training organizations. You undoubtedly know the kinds of seminars I am talking about. They’re promoted with emphatic headlines, screaming things like, “GET THEM TO YES!” and “SELLING HUNGRY!”.

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ReachOut.com Uses SnapApp to Engage Teens on Quibblo.com

SnapApp

All day today, ReachOut.com, a project by the? Inspire USA Foundation , will be running their custom made personality test app on the Quibblo.com homepage. The personality test, "What Kind of Friend Are You?" is designed to engage the teen and tween audience that primarily composes Quibblo.com's online community. ReachOut.com is a non-profit organization that helps teens and young adults cope with difficult situations that they may not know how to handle on their own.

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SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: "What's your take on no follow links? Is it still valuable to get them when you can, such as from social media sites or Wikipedia?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Here’s How Foursquare Becomes Relevant (to Dogs)

readwrite

People say tech startups have to eat their own dog food (meaning use their own services) but the widespread confusion concerning the value of location check-in apps like Foursquare could be eliminated by dog food as well. Specifically, by dogs eating dog food when their owners check-in at food dispensing marketing displays. It’s just an example, but it’s a really good one!

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Social Media Turns Tie Games Into Brand Wins

Convince & Convert

Let’s not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical “master and servant&# to something closer to “peer to peer.&# But even transformative shifts don’t dictate that you can rewrite rules and rationality. Baseball is the longest of professional sports seasons. 162 games (after 40 practice contests in the Spring), spread over more than half a year.

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16 Google Tools to Improve Marketing Effectiveness

Hubspot

Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine? Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake.

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What is Revenue Performance Management? A Whiteboard Session

Adobe Experience Cloud Blog

by Katie Byrnes While in Austin, on Marketo’s Revenue Rockstar tour , Jon Miller had the chance to rock the whiteboard at the Software Advice offices. This is just the first video out of three whiteboard sessions (so stay tuned for more!). Read below for a quick summary, or watch the video at Software Advice or on YouTube. The single biggest opportunity for business today is Revenue Performance Management.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.