Do Salespeople want more sales leads? Yes, indeed! paying homage to the late great Dr. Seuss.). B2B Lead Generation by taking Initiative. What is Poke the Box and what does it mean to you? recently hosted the B2B track at the Aprimo Marketing Summit , where one of the keynote speakers was Seth Godin , the famed management guru and best-selling author. Upon arriving home, I picked up Seth’s new book, Poke the Box , on my Kindle and read it. Very interesting. The title of the book comes from a toy that was placed in Seth’s crib. You may be thinking, “So what? Start Something. MORE >>

A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar.  Very interesting stuff.  So interesting, we decided to change up some of our email marketing. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are MORE >>

With  Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# A few weeks ago I wrote my  Top 10 Twitter Tips blog post and based on the volume of traffic that post continues to receive, I thought it was time to tackle the more basic questions: Why Tweet? How to Tweet? Who to follow on Twitter? How to get started? Not only that. We live in a social world. MORE >>

Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. The Google alogorithm change has given rise to a lot of speculation, as marketers worry about how it will affect their marketing efforts and their business at large. At LeadFormix, we wanted to see how this change in Google search algorithm will affect our B2B clients in the US. Our detailed report on the Impact of Google Algorithm change on B2B Companies can be viewed on our site. Company 1 – Legal Data Archiving. MORE >>

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities. That statement may come as a shock to many site owners because they are convinced that sales leads will just roll in because their site includes a toll free number in a big bold font, there are links to the “Contact Us” page everywhere and/or there’s a RFQ form on the site. Here’s what’s wrong with that picture: A vast majority of your site visitors are not ready to buy on their first visit. MORE >>