Tue.Mar 29, 2011

Trending Sources

Is Twitter for Everybody?

grow - Practical Marketing Solutions

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? Here’s an example. One of my customers is a brilliant management consultant. This is a customer who would be perfect for Twitter: Small business-owner.

16 Google Tools to Improve Marketing Effectiveness

Hubspot

Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine? Google has many assets that businesses can overlook or forget about. Google Places/Google Maps. Google Tags. Google AdWords.

Poke the Box – Review of Seth Godin’s new book

Fearless Competitor

Do Salespeople want more sales leads? Yes, indeed! paying homage to the late great Dr. Seuss.). B2B Lead Generation by taking Initiative. What is Poke the Box and what does it mean to you? recently hosted the B2B track at the Aprimo Marketing Summit , where one of the keynote speakers was Seth Godin , the famed management guru and best-selling author. Very interesting. Let’s look at each.

Three Tips for Simple but Effective Infographics

B2B Memes

Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. It’s evidently a topic that resonates with all kinds of content creators, not just journalists. That being the case, it’s not really enough for me to say that infographics are useful and cool and that you need to use them. Three Infographic Tips.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How To Get Started On Twitter

B2B Marketing Insider

With  Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. How to Tweet? Who to follow on Twitter? How to get started? How does your company feel about your social activity? The first question most people ask is Why Do You Tweet? Not only that. Just dive in!

B2B Lead Generation: New Expert Author page from Evan Carmichael

Fearless Competitor

Lead Generation Companies – and an expert authors page. This network is home to some of the most famous authors in the USA and we have a new Expert Author’s page there. We’re quite proud of it. We’d love your visit. Click on the words below or the picture. B2B Lead Generation Strategies – Jeff Ogden. Thanks, Click to subscribe to Fearless Competitor on your Kindle.

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. But others…OMG, it’s just sad. They try to say too much. Less is more. Digg this!

An Example of Using Social Media to Improve Customer Service and Increase Brand Loyalty & Reputation

Sazbean

Many businesses really miss the boat when it comes to providing content and value that their customers want. Here is an example of a salesperson providing great customer service using Twitter by providing personalized offers that his customers actually want. Anyway, I forget all about @NordstromDave. Now this is customer service. What do you think? photo by Simon_sees , on Flickr).

Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0

Industrial Marketing Today

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities. That statement may come as a shock to many site owners because they are convinced that sales leads will just roll in because their site includes a toll free number in a big bold font, there are links to the “Contact Us” page everywhere and/or there’s a RFQ form on the site. Here’s what’s wrong with that picture: A vast majority of your site visitors are not ready to buy on their first visit.

Savvy Toolkit - The Lead Nurturing Cookbook

Savvy B2B Marketing

As we wrap up first quarter in most company fiscal years I hear the sonic boom of Sales VP's everywhere demanding more leads in the their funnel! Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer. Inbound Lead Qualification with Sweet Sales Optimization. Extended Lead Nurturing with Succulent Results.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Personality – the Missing Ingredient in B2B Marketing Today

Fearless Competitor

B2B Lead Generation – the Need for Personality. Filed under: Demand Generation , Inbound Marketing , lead generation , Lead Nurturing , Lead Scoring , Leadership , Management best practices , Marketing , Marketing Automation , marketing campaigns , Remarkable content , Sales 2.0 , sales challenges , sales-ready leads. Demand Generation Inbound Marketing lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation marketing campaigns Remarkable content Sales 2.0 sales challenges sales-ready leads

The difference between lead nurturing and lead generation explained in two minutes

B2B Lead Blog

Tweet In the process of working with a leading IT networking organization to help them teach their channel partners about lead nurturing, I developed a series of very short videos to make the concept understandable and accessible. They’re about two minutes each, and this is the first one. How lead nurturing solves problems by aligning with buying behavior and the goals of sales.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

It's All About Revenue

by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two? Did they attend? Reddit.

B2B Email Marketing – Mixing It Up and Getting Results

B2B Lead Blog

A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar.  Very interesting stuff.  So interesting, we decided to change up some of our email marketing. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Viewing the Future of Television

Social Marketing Forum

What about the future of TV? Is it going to evolve or just wink out like the last dot of light on a CRT? Doubtful since, historically we’ve yet to see a mass media just blink out of existence in that way. Brand marketing Content marketing brand marketing Interactive TV Television Marketing

Social Media Marketing Tips for 2011: How NOT to Spread Yourself Thin

WindMill Networking

It’s 2011.  Facebook is fun, but you wouldn’t want to waste a whole workday on there. Social media networks are your strongest means of self-marketing aside from a high-profile portfolio, but the bounty of social sites quickly becomes a burden when they all land on your daily to-do list.  Six Social Media Marketing tips for 2011: 1. Budget your time. Pick some winners. Double up.

4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)

Fearless Competitor

Great post on marketing actions to do today. Must read! Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Just like committing to diet or exercise, business improvement needs patience and determination. Please review these tips and re-engage this plan for better fiscal results this year.

BtoB 14

Launch of The Virtual Buzz

PR Meets Marketing

I’m excited to announce the launch of The Virtual Buzz, a new venture that I’m undertaking with Donna Sanford of Sanford Project Partners. I had the pleasure of working with

Buzz 13

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Buying Nirvana: Why Can’t Buyers & Sellers Work In Harmony?

Buyer Insights

The buying revolution requires a more advanced, mature and sophisticated relationship than before between buyer and seller. It requires a partnership of equals, built around a steady progression from dependence to independence, and onwards towards interdependence. Buyer-Seller Relations

Are you overlooking paid search optimization?

Biznology

Image by Danard Vincente via Flickr. We all love to talk about social media. It's exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about. But paid search just sits there, humming along, minding its own business.

PPC 8

InsideView Names Ralf VonSosen Vice President of Marketing

Sales Intelligence View

Veteran CRM and Cloud Technology Executive Joins to Expand Sales Intelligence Leadership and Growth. VonSosen’s responsibilities include branding, corporate communications, demand generation, product marketing strategies, and marketing operations. “As a seasoned CRM and technology executive, Ralf brings valuable insight to InsideView’s product and brand positioning.

eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation

Customer Experience Matrix

eBay ’s $2.4 billion offer for e-commerce services giant GSI Commerce has been described largely in terms of helping eBay to compete with Amazon in servicing retailers – or, as eBay President John Donahoe put it somewhat more diplomatically in the press release , “GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.” I suppose that’s legitimately the main point of the story. But what I really want to know is what it means for marketing automation. Not that I’m obsessed or anything. There, I said it. Bad bad bad.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. asked three industry leaders in search engine optimization what their take was on nofollow links. Specifically: "What's your take on no follow links? Under what circumstances do you pursue links from Wikipedia? What's your take?

What is Revenue Performance Management? A Whiteboard Session

Modern B2B Marketing

by Katie Byrnes While in Austin, on Marketo’s Revenue Rockstar tour , Jon Miller had the chance to rock the whiteboard at the Software Advice offices.  This is just the first video out of three whiteboard sessions (so stay tuned for more!). Read below for a quick summary, or watch the video at Software Advice or on YouTube. It begins with the need for companies to grow revenue. Salespeople?

B2B 5

Choosing the Best Social Media for Your Company

Client Bridge

Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. Ideally, these goals will overlap in that success with one ensures success with the others. Traffic Handling Consider the traffic levels of different social media sites. Twitter is around 190 million users.

RainToday.com's Podcast: Marketing & Selling Professional Services

ViewPoint

Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you care about them and leads to greater sales success, says Dan McDade, author of the book The Truth About Leads. There are so many companies now, and rightfully so, looking at marketing automation solutions and other tools. Those are all great, but remember nothing really happens until somebody has a conversation with somebody else," he says.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Take Groupon Seriously

Client Bridge

From Mitch Wagner at the CMO Site, a look at Groupon, why it's here to stay, and why it should be considered a strategic marketing platform. Groupon has sales representatives that directly make deals with local businesses. Contrast that to Google, which takes an automated, you-come-to-us approach. Groupon's sales force should be seen as a platform for marketing partnerships. Groupon plans to add a service called Groupon Now, a mobile app with location based deals, different from its deal-a-day core business. Speculation on Groupon's rumored IPO indicates it could be valued at up to $25 billion.

CMO 2

Tracking The Effectiveness Of Your Inside Sales Reps

Sales Prospecting Perspectives

There are a variety of metrics we all use to determine the effectiveness of our inside sales reps. Below are probably the most common ways that I've seen over the years: # of daily activities (dials/emails). Connect or conversation rate. Talk time. Leads passed. Percentage of leads converted to forecast. Percentage of forecasted leads resulting in closed business. While I would say that each of these metrics are important in evaluating your inside reps effectiveness, it's tough to put our finger on one being more important than the others.

INFOGRAPHIC: Social Gaming

Client Bridge

Gaming on social networks has growing potential as a marketing platform. From Dr4Ward and Get Satisfaction, here's an infographic on social gaming. Highlights: From 2009 to 2012, spending on social gaming is projected to increase 67%. Ad spending on social gaming is expected to increase by 33% from 2010 to 2011. 57 million Americans have played games on social networks. 53% of social network game players are women. View Original Article

ReachOut.com Uses SnapApp to Engage Teens on Quibblo.com

SnapApp

All day today, ReachOut.com, a project by the? Inspire USA Foundation , will be running their custom made personality test app on the Quibblo.com homepage. The personality test, "What Kind of Friend Are You?" is designed to engage the teen and tween audience that primarily composes Quibblo.com's online community. relatable?way. The ReachOut Quiz App appears prominently on the Quibblo.com homepage.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why Inbound Marketing Works

eB2Bleads

The internet is certainly not a new phenomena, not unless you’ve been on another planet or your a total technophobe, in which case you’ll probably not be reading this article on why inbound marketing works and gets you more return. One of my favourite books  The Cluetrain Manifesto , first published in 1999 details the birth of much of this change. Related articles. Inbound Marketing

Neither an ‘Island’ nor a ‘King’: Bold New Sales Strategies Driving Revenue Growth

Modern B2B Marketing

by Phil Fernandez Recently I was speaking with a Marketo customer, who recounted an experience she had attending a seminar sponsored by one of the well known sales training organizations. You undoubtedly know the kinds of seminars I am talking about. They’re promoted with emphatic headlines, screaming things like, “GET THEM TO YES!” and “SELLING HUNGRY!”. It Takes an Inter-Connected Village.

Why Inbound Marketing Gets More Results

eB2Bleads

The internet is certainly not a new phenomena, not unless you’ve been on another planet or your a total technophobe, in which case you’ll probably not be reading this article on why inbound marketing gets more results. In fact it becomes more empowered as a result. One of my favourite books The Cluetrain Manifesto , first published in 1999 details the birth of much of this change.

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