By Stanford Smith, Contributing {grow} Columnist. m morbidly fascinated by failure. As of late, I’ve been scouring the web looking for failed social media programs. Unfortunately, I can find plenty of victims in the corporate world. When I see the telltale signs of a failed effort – inconsistent publishing, abandoned Twitter accounts, and Facebook ghost towns – I zero in and start picking over the dead program’s bones. In every case, I am looking for something specific. want to know why the social media program didn’t live up to its promise. It’s been an interesting journey. I agree with you. MORE >>

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly , you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, part geek, and looking to peel back one more layer of the onion whenever I have time. In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer. To find out, grab a bit.ly info page. sleuthing. MORE >>

As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. What are the trends that are shaping mobile usage? Which devices are more popular than others? How is information getting consumed on these devices? What can marketers do to take advantage of these new mobile behaviors ? One type of device that seems to be gaining more and more traction is the tablet computers. 30 Tablet Usage Statistics Every Marketer Should Know. 11% of adults already own a tablet computer of some sort. Tweet This Stat! ). Tweet This Stat! ). MORE >>

I guess it’s the blogger’s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). So I [.]. Interactive PR Marketing social media MORE >>

Have you heard everyone talking about all the great things that are possible when you blog? Everyone telling you that you need to invest in social media marketing? Think that your company only needs to be #1 on Google and all your problems are over? Perhaps you have even experimented with some of these new mediums. Or maybe you are doing them all, but is it having the desired effect on your bottom line? The real question is why didn’t it work and what can you do about it? am sorry to say that not the case. Well, not exactly the case. Step 1: Who Are Your Ideal Prospects. MORE >>