Tue.Oct 25, 2011

Trending Sources

5 Reasons Content Marketing is Getting Harder

Writing on the Web

I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). shift towards the reader/customer and their needs (what you may not know very well). business environment that is changing rapidly (what is unknown). More people online in your field writing about the same things (some better, some worse). So what to do? What else?

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Skin your YouTube page. Tweet with them.

5 Steps To A Better Marketing Plan

B2B Marketing Insider

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. I’ve always liked these quotes on planning: “bad planning on your part does not constitute an emergency on my part” and “He who fails to plan, plans to fail.”

Plan 66

The 4 Critical Elements of an Effective Business Website


The first step in optimizing your online presence is making sure you have a website worth optimizing. That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. It’s like planning a large event or party in your home. If you had a noisy furnace, an unfinished bathroom, or paint peeling on your eaves, you’d want to take care of those issues before you send out invitations. Graphic Design. Information Architecture. Content. Technology.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Buyerology: Understanding Buyer Choice

Tony Zambito

Image by Will Lion via Flickr. When formulating marketing, sales, demand generation, and content strategies, an important factor is that of understanding the choices buyers make.    Oftentimes, strategies are crafted with a singular focus on the purchase decision.  At this moment in time, we are in an unusual paradoxical irony when it comes to choices and decisions. 

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. Achieving those two objectives are difficult enough, now add to that the constant pressure of having to lower the cost per lead at the same time.

You’ve probably over-farmed your donors’ land


Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. Well, in agriculture, it is possible to over-farm your land.  Letting lists rest is not optional, it is essential. Or fertilizers?

Chase Those Customer Stories – Before Treasured Contacts Leave!

Stories that Sell

What a difference a couple of months makes. Earlier this summer, I was talking with a friend/associate about customer stories. The web developer was excited to capture a case study on one of his customers who had a great experience with his firm. Not only did the web site deliver for the company but the main contact was a dream - eloquent, intelligent and very happy with the web firm's services.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

RightNow, Oracle and The Customer

It's All About Revenue

by Joe Payne | Tweet this Oracle announced yesterday that it will acquire RightNow Technologies, a SaaS company that provides customer service solutions. Most of the buzz has focused either deal size (more than 9x revenue) or competitive implications (particularly what the acquisition means for Salesforce.com’s Service Cloud). I’ll let the journalists, analysts and affected companies debate those two issues. Me, I have a different angle. Simply put, companies are “sold” for their balance sheet, but “bought” for what the brand means to the customer. The answer: the customer.

Savvy Toolkit - Guide to Marketing Automation Vendors

Savvy B2B Marketing

One of the best perks of working as a freelance marketers is that we get to see the landscape of vendor tools and hear reviews from all our clients. Even with all that inside scoop we have never conceived of what it would take to put together a definitive guide of Marketing Automation solutions. If you are a CMO who is putting together an RFP list I can't imagine a more helpful tool

RFP 23

Social Media Sleuthing: A-List Traffic and bit.ly Tricks

Digital B2B Marketing

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly , you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, part geek, and looking to peel back one more layer of the onion whenever I have time.

Find New Customers – the Unmarketing Company

Fearless Competitor

B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. This matches the title of the book by Scott Stratten – Unmarketing “Stop Selling. Start Engaging.” ” We live that. Frankly, this is a huge competitive advantage, I think. feel sorry for firms spending thousands on PPC ads, banner ads, etc. No ads are our competitive differentiation. This resonates with people. Here’s an email conversation yesterday: Thank you, Katy.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

30 New Tablet Usage Stats Marketers Should Know [Infographic]


As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. What are the trends that are shaping mobile usage? Which devices are more popular than others? How is information getting consumed on these devices? What can marketers do to take advantage of these new mobile behaviors ? Tweet This Stat! ). 2. Tweet This Stat! ). 3.

5 Ways To Double Your Social Media Results


Who wouldn’t want to wake up one morning and see twice as many sales, visits or retweets? Especially if you did nothing much different the day before.). growing crop of tools and best practices for automatically optimizing and increasing promotion of tweets, Facebook shares and blog posts is promising exactly that. These new tools are so effective, existing apps have begun taking notice and integrating them into their features. BlogGlue : Have your latest blog post automatically shared on similar blogs as a “recommended” post. Let’s start with one you can’t do without—the Buffer button.

Chart Chat: Social Media Platforms and B2B Marketing

Modern B2B Marketing

by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C, or both. Content is important!

Social Media Sleuthing: A-List Traffic and bit.ly Tricks

Digital B2B Marketing

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, [.]. Measurement Social Media AT&T bitly Jay Baer Mashable NYTimes Oregonian Portland Business Journal social media sleuthing twitter Verizon

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Great Slide by Marketo on how the world has changed

Fearless Competitor

B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. Jon Miller , Founder and VP of Marketing at Marketo presented this slide. It really sums up how the world has changed in B2B marketing. loved its simplicity and clarity. Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. Before that time, it was hard for prospects to find information. All leads, qualified or not, went to sales.

B2B Data Hygiene: It Pays to Scrub Your Lists

B2B Ideas @ Work

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. Data master Dun & Bradstreet says the current level of data quality costs U.S. business $600 billion per year in printing, mailing costs and staff overhead alone. Blame this instability on the volatility of today’s businesses. D&B says: A new business opens every minute. business closes every three minutes. A CEO changes every minute. False intelligence.

How to Attract Prospective Buyers

Fearless Competitor

B2B Lead Generation | How to Attract Prospective Buyers. The President of Find New Customers shares a really brief Sllideshare presentation on Simple Ideas to Attract Buyers to your business – including a YouTube introduction. What do you think? We love comments and people who share. Contact Find New Customers by calling (516) 495-9350 or by emailing sales at findnewcustomers.com.

5 Deadly Twitter Sins to Avoid


This is a guest blog post written by our friends Nikki and Tammy at MarketMeSuite , the free social media marketing dashboard. Twitter can be a great platform for many inbound marketers to connect with potential customers, maintain relationships with current customers, and generate new leads. But that's not to say that all marketers are using it appropriately. Thou Shalt Not SPAM. The bonus?

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Finding and leveraging your market’s key influencers

EMagine B2B Blog

OK, you were intrigued by my title, but now I hear you wondering, “Why is this important?”  Well, the short answer is that it’s not just important… it’s vital. In his post on Junta42’s Content Marketing Revolution blog, Joe Pulizzi ticks off a few reasons… It can help drive your social media execution. It can [.]. B2B Web Strategy Driving Traffic Search Engine Marketing Social Media

7 Pro Tips for Expert LinkedIn Marketing


LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. We always knew it was where business-focused folks hung out, and now LinkedIn is giving marketers some great tools to reach them properly and more effectively. Here Are 7 Pro Tips for Using LinkedIn for Inbound Marketing: 1. Give it a spin! 7. Connect with HubSpot

Sky's the Limit for How B2B Firms Can Use QR Codes Effectively.


The 4-Step Guide to Writing Flawless Marketing Emails


How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. An email's subject line is critical to get your target audience to even consider opening your email. And once you've opened the email, did you take one look at paragraph after paragraph of text and click "delete" before you even read the first line? Tell them.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.