Marketing Insider Group

JUNE 13, 2015

Enterprises must orchestrate ways to trigger a story in their customers’ minds. And it all starts with story prep. You can’t do the telling without the story. Storytelling happens long before the first word is written or spoken. Business storytellers prepare. If done well, your communications team has the ability to tailor that story for the nuances of their preferred media.

Storytelling 165

Storytelling Trigger Marketing Banners Advertising Mediums 165

Content Standard

JUNE 13, 2015

For generations, consumers have loved using coupons. But with a smartphone in nearly every American’s hand, today’s mobile marketing coupons aren’t your mother’s newspaper clippings. Research shows mobile coupon use is expected to climb to 48 percent by 2017, compared to 40.5 percent this year, according to eMarketer. By 2017, nearly half of American companies with 100 or more employees will offer mobile coupons via mobile-friendly websites, apps, email, or texts.

Mobile Marketing 40

Mobile Marketing Brand Identity Branding Emarketing 40

Hubspot

JUNE 13, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads. Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons , more sophisticated targeting, and an API for automated advertising.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Brand Identity Branding 60