Direct Response Coach

NOVEMBER 26, 2013

'Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working on projects outside my area [.] The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing.

Copywriting 166

Copywriting Lead Nurturing Customer Surveys Lead Generation 166

Biznology

NOVEMBER 26, 2013

'Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one you and there are upwards of 1.4 billion people who, at any moment, could engage you, your brand, company, product, or service — brands, companies, products, and services.

Communities 139

Communities Work Management Marketing Management Social Media 139

Vision Edge Marketing

NOVEMBER 26, 2013

'This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics. Marketing organizations around the world want to become more data-driven, but the explosion and rapidly growing volume of data as well as the lack of effective tools make this difficult.

Planning 134

Planning Paid Search Agency Work Management Marketing & Strategy 134

ANNUITAS

NOVEMBER 26, 2013

'A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”.

CMO 149

CMO Demand Generation Demand B2B Marketing 149

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Adobe Experience Cloud Blog

NOVEMBER 26, 2013

'Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. It’s understandable — there’s a lot of noise out there. But if you’re searching for the right things, you can make monitoring social media channels truly valuable. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter.

Public Relations 105

Public Relations Lead Scoring Lead Ranking Marketing Automation Services 105

Leading Results Rambings

NOVEMBER 26, 2013

'It''s a service economy. Or, it’s an experience economy. You’ve heard one of those before, right? Actually, if you own or run a professional practice (MD, Attorney, eye care, CPA, Physical Therapy, etc.), it’s both. You are providing a service and it is the result of the service and the experience around the service that counts. Let me tell you about my recent dental experience.

CPA 71

CPA Cost per Acquisition Service Practices 71

Vidyard

NOVEMBER 26, 2013

Every marketer knows the importance of a compelling brand story, but, it can be a bit tricky when it comes to B2B. The products or services in this realm aren’t typically considered flashy enough to generate especially entertaining videos, but this is a huge misconception. With a bit of creativity, everything from SaaS to marketing automation can be marketed in an engaging way.

Video Marketing 58

Video Marketing B2B Marketing Examples Eloqua 58

Leading Results Rambings

NOVEMBER 26, 2013

'It’s a service economy. Or, it’s an experience economy. You’ve heard one of those before, right? Actually, if you own or run a professional practice (MD, Attorney, eye care, CPA, Physical Therapy, etc.), it’s both. You are providing a service and it is the result of the service and the experience around the service that counts. Let me tell you about my recent dental experience.

CPA 71

CPA Cost per Acquisition Service Practices 71

SnapApp

NOVEMBER 26, 2013

Is content marketing old or new? Should it be measured by engagement or conversions? Is it the same for B2B and B2C or different? These are a few of the questions that Exact Target poses in its recently released “Clash of the Content Marketers,” which pits content marketing experts including Chris Baggot CEO of Compendium (recently acquired by Oracle), Jason Miller, Senior Content Marketing Manger from LinkedIn , Joe Pulizzi of the Content Marketing Institute and SnapApp’s own CEO Seth Lieber

Content Marketing 48

Content Marketing Content Paper B2B Sales 48

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Brandfolder

NOVEMBER 26, 2013

It's Thanksgiving Eve and day 3 of our giveaways in support of "Small Business Saturday" coming up this Saturday, 11/30. Today we're partnering up with the great team over at.

Small Business Marketing 40

Small Business Marketing Business 40

Convince & Convert

NOVEMBER 26, 2013

'via. Just how important is content marketing? #PRpros must learn! RT @nickkellet : Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr. — Carrie Morgan (@morgancarrie) September 10, 2013. According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: It actually works.

Tactics 150

Tactics SEO Blogger PR 150

Webbiquity

NOVEMBER 26, 2013

'Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014?

Resources 218

Resources SEO Best Practices Burn Rate 218

Crimson Marketing

NOVEMBER 26, 2013

'Text from infographic: Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow. Better marketing analytics can improve the returns 10-20%: $100-$200 billion. CMOs are In a Pressure Cooker. CMOs today face mounting pressure to deliver above-marketing growth, manage growing amounts of data, and adapt to a rapidly changing technology landscape. 72% of CEOs report “Marketers are always asking for more money, but can rarely ex

CAN-SPAM 135

CAN-SPAM Mobile Marketing Marketing Mix Customer Surveys 135

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Webbiquity

NOVEMBER 26, 2013

'Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014?

Resources 100

Resources SEO Best Practices Burn Rate 100