Mon.Jul 06, 2015

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6 Elements Of Remarkable Storytelling

Marketing Insider Group

Whether he knew it or not, my grandfather was a master storyteller. He was born on a small farm outside idyllic Faaborg, Denmark and immigrated to America when he was a mere 14 years old. He traveled around the country as a young man, and finally joined the army during WWI so he could have U.S. citizenship. Growing up, he wooed my family with stories of his life.

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How does a veteran marketer break into digital?

Biznology

Many traditional marketers approach me, asking how to break into digital marketing. It’s a legitimate question, because there are many employers who will not consider a marketer who doesn’t have experience in digital. So, I give all the standard advice that they should take a certificate course in digital marketing and they should do volunteer work in digital marketing (internships) if they can’t find someone to pay them.

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5 Companies Using Technology To Improve The Developing World

Marketing Insider Group

Did you know that breast cancer is the leading cause of female cancer mortality worldwide? According to the World Cancer Research Fund International , there were 1.7 million new cases of breast cancer worldwide. Here in the United States, that number is at 220,000, with 40,000 deaths. Thankfully, there has been a “gradual reduction in female breast cancer incidence rates among women aged 50 and older,” according to the National Breast Cancer Foundation.

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A Very Special Social Pros: Announcing Your New Co-Host!

Convince & Convert

Tweetable Moments By putting content & social marketing together, you get the most important thing—great storytelling. adamcb Tweet This. Passing the Social Pros Baton. Mr. Jeffrey K. Rohrs is departing from our long-time Social Pros patron Salesforce Marketing Cloud. His next adventure is as the Chief Marketing Officer of Yext in New York City.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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[Ebook] How to Sell Marketing Automation to Your C-Suite

Adobe Experience Cloud Blog

Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? And what are the questions that each of these stakeholders might ask? In order to implement any type of software, you need the buy-in of key stakeholders, and often these folks reside in the C-suite. The first step in crafting your business case for marketing automation is to determine who you need to approach and to truly understand what each of these execut

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Not Content With Your Content?

EMagine B2B Blog

Content creation is often the most trying part of the web process. Just ask any copywriter, marketing specialist or even a student and you’ll find that unanimously: writing can be overwhelmingly time-consuming. But what makes writing for the web different than writing an essay or letter? What does it mean to write for the web? Writing for the web is not just a way to explain and describe your site’s purpose; web content is primarily focused on quickly and effectively getting information across t

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7 Quick Ways to Free Up More Time in Your Day

Hubspot

When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". As true as that saying may be, most of us still come up short in terms of the time and resources we need to cross tasks off our list. Often times, it's this "so much to do, so little time" mentality that places a barrier between what you're capable of achieving and what you're actually getting done.

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A 7-Step Program to Becoming a Visible Expert?

Hinge Marketing

You know the high-profile experts in your industry. But how did they attain their level of status and visibility? In our research, we found that these Visible Experts SM follow a similar path to success. And the good news? That process is replicable. In this video, I detail a 7-step program that you can follow to either become or develop a Visible Expert within your firm.

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7 Reasons Why Your Website Isn’t Performing

Hubspot

Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. While good for people who don’t know anything about Inbound, they're rather redundant to those who have already made the switch and designed their site with conversions in mind.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Allow Me to Introduce Myself

JotForm

Hello there! I’m Podo, a friendly cat with a knack for building purrrfect forms. It’s nice to finally meet you :) You may be asking yourself: “Who is this cat, and what does this have to do with JotForm?” Well, consider me to be the new face of a team dedicated to making online forms eas.

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What’s Holding Your Publication Back From Going Digital?

Hubspot

Few things are more frustrating than pouring your time and effort into creating a great publication for your business, only to find that your hard work isn’t translating digitally. To effectively push your content through multiple channels - online, mobile, social, or email - you’ve got to put a lot of thought into the technical components that support your publication’s strategy.

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In-App Mobile Content: Wave of the Future, or Just Annoying?

Content Standard

It’s an app-driven world when it comes to mobile content, and digital marketers are clamoring to spend money on eye-catching, in-app ads. But once the novelty wears off, will in-app adds continue to drive engagement or start to collect proverbial dust? For now, at least, brands are bullish about in-app ad potential. eMarketer predicts that spending on in-app mobile ads will grow to 73.2 percent of all US mobile ad spending next year.

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10 Things to Double-Check Before You Begin Your Next Campaign Analysis

Hubspot

I've made my fair share of analytics mistakes in the past. In fact, I even wrote an article about it so that you don't have to learn them the hard way too. And while I knew it would be helpful to address the mistakes people commonly make during their analysis, I realized that list left out the things that you can mess up before your analysis even begins.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Create More Compelling Content Experiences

SnapApp

The age of “content is king” is fully upon us, and the question for modern marketers is no longer how to meet their content production quota each week, but how to create more engaging content every time. We’re moving toward quality over quantity, and that’s a good thing - we’re all already drowning in the 92,000 new articles published online every day.

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11 Eye-Opening Statistics on the Importance of Employee Feedback [Infographic]

Hubspot

Employees want to know how they're doing -- and they want to know it often. They crave both positive and constructive feedback. What are their strengths? Where can they improve? Where do they stand in the organization? It's every manager's responsibility to provide meaningful feedback on a regular basis. And that doesn't mean waiting for the annual review to roll around: Employees that are highly engaged at work receive feedback at least once a week.

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Does Content Marketing Have Room for Luck?

Content Standard

Unlike Daft Punk, we marketers are not up all night to get lucky. We’re up all night forming target personas, squinting at Google Analytics, and planning our editorial calendars. In content marketing, luck is the unreliable cousin of data and predictive analytics—it sometimes shows up on time, more often it is nowhere to be found. Luck is the dropout of its class.