Webbiquity

AUGUST 8, 2019

Guest post by Adam Kraus. You’re hungry. It’s in between meals, so there’s no need for four-course nourishment, but definitely a longing for some slight satisfaction. You head to the pantry, excited to explore your options. Your eyes dart, first left to right, then top to bottom, in search of the answer to this sudden yearning. To your surprise (and delight), you discover a bag of your favorite potato chips, half eaten yet full enough to adequately sate your hunger.

B2B Marketing 177

B2B Marketing Marketing Strategy Marketing & Strategy B2B 177

Fusion Marketing Partners

AUGUST 8, 2019

There are many industry gurus out there proclaiming the death of the B2B sales profession. Forrester Research predicted that 1 […].

B2B Sales 141

B2B Sales B2B Forrester Research 141

ATAK Interactive

AUGUST 8, 2019

“A man gotta have a code.” – Omar Little . The Purposeful Marketing Method is a three-part framework. It is an easy-to-adopt system that small to mid-enterprise businesses can use for pragmatic growth. It is built on 11 principles that guide customers through exercises and processes that increase efficiency and profitability. . As you will read below, the idea of businesses and customers having shared beliefs is one of the most important parts of any fruitful relationship.

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

SnapApp

AUGUST 8, 2019

Some people might say that sales and marketing are from different planets. Today many teams measure themselves against misaligned goals, barely communicate, and then wonder why they aren’t driving the kind of results they want. Tightly aligned sales and marketing teams… Generate 208% more revenue from marketing. Improve their sales win rate by 38%.

High Quality Lead 61

High Quality Lead Marketing Qualified Leads Lead Ranking Eye-Tracking 61

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

AUGUST 8, 2019

You know how valuable your products and services are. Your audience, however, still needs some convincing. Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution. Leveraging formats like customer-centric performance video ads can help you speak […].

Content 214

Content Loyalty Video Marketing Ads 214

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Zoominfo

AUGUST 8, 2019

For jackpot-winning businesses in hot sectors, high-quality leads just flow in naturally. However, for the majority of organizations, lead generation is a little more complicated than simply whispering you’re open for business. In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina. Thanks to an introduction from the longtime agency pro and university instructor Freddy Rosales , I had the chance to meet Martin J.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Buffer

AUGUST 8, 2019

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this might appear to be a massive change. They’re removing one of the most recognizable elements of social proof that’s ever existed. Likes are the way that we measure the world’s most popular posts , they’re a core element to engagement metrics , and they’re the easiest way to react to the people we follow.

Social Media 109

Social Media Media Stats Click Rate 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

AUGUST 8, 2019

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences. With minimal data to work with, organizations practices some less than ideal marketing practices: consumers are bombarded with unrelated ads, emails, phone calls, and other outreach that they inevitably ignore.

Paid Content 100

Paid Content Examples Marketing Budget Marketing Automation Services 100

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. In the world of social media marketing, the Instagram Explore page is like snagging a spot on prime-time TV or a billboard on your target customer’s commute.

User-Generated Content 95

User-Generated Content Tagging Cross-Selling Social Media 95

Content Marketing Institute

AUGUST 8, 2019

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a one-two punch against stereotypes. Continue reading → The post 3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist) appeared first on Content Marketing Institute.

Content Marketing 87

Content Marketing Content Paid Search Agency Companies 87

SmartBug Media

AUGUST 8, 2019

Originally written on June 10, 2016. Content was updated August 8, 2019. Securing widespread press coverage isn’t something that happens overnight. Generating publicity requires planning, consistent outreach, follow-up, and dedication. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit.

Press 85

Press Digital Asset Management PR Case Studies 85

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Golden Spiral

AUGUST 8, 2019

The Article in 60 Seconds. Account-based marketing (ABM) is not a fad. ABM can be a great marketing tactic, but only when you integrate it into a comprehensive marketing strategy. ABM is most powerful when you: Personalize your communication: The more you know about your targets, their pain, and how your solution specifically addresses their concerns, the more productive your ABM will be.

Account Based Marketing 74

Account Based Marketing Paid Search Agency Companies ABM 74

Marsden Marketing

AUGUST 8, 2019

If you’re tasked with generating leads for your company, then you know just how difficult it is to cut through the clutter. Today’s buyers are savvier than ever, and getting their eyes on your content is no easy feat. According to Nielsen , U.S. adults spend almost half of their day consuming content. That’s a lot of competition for someone’s attention.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Generation 73

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. The business landscape is only continuing to grow in competitiveness and, if organisations fail to evolve, they’ll likely be left behind in the rush. Reaching prospects in new and exciting ways has never been so important, so why are B2B businesses turning to blogs?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

BenchmarkONE

AUGUST 8, 2019

The more that you can customize your content and recommendations to your audience, the better chance you have of guiding that audience down the sales pipeline. And even in the age of data-driven marketing, where every tidbit of information related to consumer behavior is mined, tracked, and analyzed, sometimes the best way to learn what you need to know is just to ask.

Top of Funnel 64

Top of Funnel Customer Surveys Buy Advertising Funnels 64

Adobe Experience Cloud Blog

AUGUST 8, 2019

Account-based marketing (ABM) is a big undertaking—as many marketers who have kicked off pilot programs will tell you. Among other things, it involves leveraging data to gain account insights, using paid media to conduct contact discovery, and making cross-channel engagement a priority. . But to ensure your ABM strategy is successful , there’s one thing you need above all else: a revenue team.

Account Based Marketing 60

Account Based Marketing Paid Search Agency ABM Cross-Selling 60

Kapost

AUGUST 8, 2019

Hiring for creative roles can be intimidating without a strong understanding of the skills each role brings to the content operation. We’ve outlined technical skills to look for when hiring. The post How to Hire Creative Roles for a Content Operation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Creativity 54

Creativity Content Marketing Strategy Marketing & Strategy 54

Square 2 Marketing

AUGUST 8, 2019

Customer Advocacy Is A Must-Have For Today’s Marketing And Sales Execution. The world has shifted 180 degrees in the past 10 years. In 2009, sales still ran the show. Sales reps controlled the sales process, leaking information out to prospects on a “need-to-know” basis. If prospects wanted anything, they had to ask a sales rep. Fast forward to today, and 90% of the buyer journey is self-serve and controlled by your prospects.

Buyer's Journey 56

Buyer's Journey Marketing Prospects Cost Process 56

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Scoop.it

AUGUST 8, 2019

Curated content is the best way to keep your social channels and newsletters stocked with some of the best-written and most engaging articles on the internet. You can use it to research and fuel your own content creation efforts, while simultaneously keeping your audience up-to-date and informed on topics related to your industry , as covered by others.

Curation 55

Curation Content Differentiation Relevance 55

Blue Flame Thinking

AUGUST 8, 2019

For Daniel , a designer with Blue Flame Thinking , an important part of creating work that resonates with audiences is a drive to never stop learning. His passion for discovering what it takes to solve a design issue or make a user’s experience more meaningful is matched only by his love of the culinary arts. For more on our resident foodie’s thoughts on mood boards, combatting creative block and the best use for pineapple, read on!

Design 53

Design Guidelines Creativity Best Practices 53

Engagio

AUGUST 8, 2019

In hockey, there are 5 skaters and a goalie on the ice at once per team. But when you try to put a 6th skater out there, you’ll get penalized for too many men on the ice. In football, there’s a penalty for having more than 11 players on the field at once. In fact, there’s an equivalent penalty in every sport. And the reason is obvious – having more players gives you an unfair advantage.

Account Based Marketing 48

Account Based Marketing ABM Planning Advertising Agencies 48

Martech Advisor

AUGUST 8, 2019

Mark Smith, President at Kitewheel highlights how marketers can avoid going into “content panic,” and shares his creative strategy for more customer-centric content.

Personalization 51

Personalization Content Creativity Marketing & Strategy 51

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

MarketMuse

AUGUST 8, 2019

Creating great content is one thing. Doing it at scale is another. Here's a foolproof content creation process. The post How to Write High-Quality Content at Scale appeared first on MarketMuse.

High Quality Lead 41

High Quality Lead Content Process 41

Martech Advisor

AUGUST 8, 2019

Cliff Holsenbeck, Sr. Director of Product Management, iconectiv, discusses the reasons behind why marketing techniques that are crossing over from B2C into the B2B space.

Marketing 48

Marketing B2B Marketing B2B Product 48

RebelMouse

AUGUST 8, 2019

It hasn't even been a full year since Google redesigned how they measure page speed , an update which put site performance at the top of its ranking factors. So high, in fact, that over the months it's become clear that page speed can deeply impact your overall SEO ranking and even make your ad buys more expensive. In short, performance is everything to Google.

SEO 40

SEO CMS Development Eye-Tracking User-Generated Content 40