Mon.Feb 08, 2016

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4 Things a CMO Should Do to Build Their Marketing Dream Team (Part One)

ViewPoint

In a recent interview, I sat down with Matt Heinz to pick his brain. I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

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Time to abandon spray-and-pray lead generation

Biznology

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. I offered to check it out myself, and over the next few days spoke to 20 people on the list at random.

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A Framework for Optimizing Personas

Cintell

Guest post from Samantha Stone, Founder of the Marketing Advisory Network. Garnering buyer insights remains one of the most difficult jobs for modern day marketers. Yet, there is ample evidence that investing in persona research is well worth the effort. 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study.

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What Agile Content Marketing Means for Your Business

Convince & Convert

There it is, hanging on the wall, staring us down—its massive, white face with a blank, squeaky-clean stare. Sitting in its shadow, we spitball and brainstorm while leaning back into the most ergonomically creative position (sneakers up on the table). It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Marketing Engineering Services with Content

Industrial Marketing Today

Marketing engineering services is very different from marketing industrial products. The biggest difference is that you are selling an intangible concept as versus a physical product. The final deliverable in engineering services may be a written report but it is still not the same as selling a motor or a pump. I have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

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More Trending

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Follow Your Heart to Content Marketing Success

The ROI Guy

By Dan Sixsmith & Tom Pisello Promotional Content simply doesn't work. We ignore it and become amazing filters of any content that is trying to sell us something" - Michael Brenner, NewsCred If promotional content really does not work, then why do 93% of marketers connect their content directly to a product or service? (The Economist) To be fair, marketers are under pressure to produce massive amounts of content, which needs to support a more complex selling environment, and engage buyers ac

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How the Voice of the Customer Can Course-Correct Your Product Roadmap

Content Standard

It was the day of the product release. The sales team had talking points on the tip of their tongue and a shiny new sell sheet to share with prospects. I had just sent a customer-wide email heralding the updates to our marketing calendar. The editors of the Content Standard logged into the Platform and checked the calendar to view their assignments, but something had disappeared.

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Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better.

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Beyond digital transformation: the business competencies to enhance

i-Scoop

Organizations are digitally transforming and will continue to do so for many years to come. With more digital technologies being embraced and becoming mainstream soon, the capacity to transform, innovate and unlock the value of these technologies takes center stage. Although the digital technology dimension as such remains important it’s clear that digital transformation is […].

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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EXHIBITOR LIVE: Why predict the future? Design the future.

The Freeman Company

Freeman is ready to help you navigate the changing brand experience industry

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How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.

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MAXIMIZE THEIR JOURNEY: Ensuring Growth to Drive the Attendee Experience

The Freeman Company

Help attendees take it in and share it out

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Elements of a Successful Brand 8: Messaging

Hinge Marketing

A brand is a complex organism. This is part eight in a series of articles in which we examine a successful brand's component parts. Every brand needs a voice. Messaging provides the words that help customers and prospects understand a firm's value (why it’s useful) and values (what it believes in). It articulates the brand's promise and stimulates desire for a firm's services.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Fundamentals of Increasing Web Traffic from Social Media

Adobe Experience Cloud Blog

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. The trick is, your social marketing should ensure this happens.

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Can you repurpose content?

Sales Engine

Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). For example, a blog post from two years ago can keep paying dividends in remarkable ways. The trick is to see each piece of content as made of easily transferable puzzle pieces.

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Can Influencer Marketing Be Sustainable?

Content Standard

It’s early yet, but 2016 may turn out to be the year of the influencer. The online sphere is saturated with marketing coming from every direction and through myriad channels, disorienting consumers who are simply looking for guidance. When sources of information overwhelm, those individuals turn the people whose opinion they value: friends, family, and the people whose online presence they trust.

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Can you repurpose content?

Sales Engine

Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). For example, a blog post from two years ago can keep paying dividends in remarkable ways. The trick is to see each piece of content as made of easily transferable puzzle pieces.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Q&A with Lars Nilsson about Account-Based Sales Development

LeanData

The interest was overwhelming in a recent LeanData-hosted webinar where Lars Nilsson , a pioneer in Account-Based Sales Development, talked about how the methodology is opening the door to high-value targets for Cloudera. Nilsson, Cloudera’s vice president of global inside sales, described a sales engine that is powered by understanding the prospects within target accounts and then utilizing a methodical strategy of engaging those key people.

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The Typography Trends Every Marketer Should Have on Their Radar [Infographic]

Hubspot

Just like an awesome photo or graphic can really make your design stand out, so can the right font. But the wrong font can also make your design stand out. in a bad way. If you've ever seen a design with really out-of-date typography, you know what I mean. But what makes a font or typography design out-of-date? What's "in" right now? Whether you're designing a one-off project or you're a seasoned designer, it's important to stay on top of typography trends so your work looks and feels current.

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Q&A with Lars Nilsson about Account-Based Sales Development

LeanData

The interest was overwhelming in a recent LeanData-hosted webinar where Lars Nilsson , a pioneer in Account-Based Sales Development, talked about how the methodology is opening the door to high-value targets for Cloudera. Nilsson, Cloudera’s vice president of global inside sales, described a sales engine that is powered by understanding the prospects within target accounts and then utilizing a methodical strategy of engaging those key people.

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10 Expert Tips For Creating Content People Will Love

Marketing Insider Group

So you’ve just spent days researching and creating that blog, infographic or SlideShare. It may have gotten hundreds of shares after you’ve published it. Or, maybe it didn’t get a single response at all. You may be scratching your head and asking yourself, “What makes for good content?” To help you answer that question, Venngage […]. The post 10 Expert Tips For Creating Content People Will Love appeared first on Marketing Insider Group.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Q&A with Lars Nilsson about Account-Based Sales Development

LeanData

The interest was overwhelming in a recent LeanData-hosted webinar where Lars Nilsson , a pioneer in Account-Based Sales Development, talked about how the methodology is opening the door to high-value targets for Cloudera. Nilsson, Cloudera’s vice president of global inside sales, described a sales engine that is powered by understanding the prospects within target accounts and then utilizing a methodical strategy of engaging those key people.

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Hilton’s New Hotel Chain Targets Millennials with Branding

Convince & Convert

Politics: Iowa Votes First. After countless debates and months of campaigning, the first votes of the 2016 presidential race were cast in Iowa last Monday night. There were more than 800,000 mentions across all media of the Iowa Caucuses over the last five days. Below, you can see how momentum started to build the day at dawn on caucus day. By 7 P.M.