Crimson Marketing

NOVEMBER 2, 2015

Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This shows that new digital marketing solutions are supplementing, not subjugating existing techniques. For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time.

Ideal Customer Profiles 197

Ideal Customer Profiles Features Campaigns Paid Search Agency 197

Marketing Insider Group

NOVEMBER 2, 2015

While many brands use content marketing to drive conversions, nonprofits have different goals in mind.Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering donations. Although the end game is a different result, content marketing can be just as effective for this purpose, if done properly.

Content Marketing 175

Content Marketing Content Education Marketing 175

Biznology

NOVEMBER 2, 2015

There. I said it. It’s possibly my biggest pet peeve in marketing. What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” Or “we haven’t redesigned it in three years.” It isn’t that I am a complete idiot about the value of good design.

Marketing Websites 152

Marketing Websites Work Management Marketing Management Design 152

Convince & Convert

NOVEMBER 2, 2015

Image via BigStockPhoto.com. Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?

Planning 152

Planning Tips Advertising Agencies Loyalty 152

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. More than 80% of business in Q4 can occur during the last two weeks of December. Holiday campaigns are a great way to nurture the deals in the pipeline that you want to close. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year.

Top of Funnel 105

Top of Funnel Tips Planning Advertising Agencies 105

Industrial Marketing Today

NOVEMBER 2, 2015

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Their target audience—engineers and industrial buyers are using digital media to find components, equipment, services and suppliers (77%); obtain product specifications (73%); find product availability information (70%); perform research (67%); and compare products across suppliers […] The post Content Industrial Buyers Want from Supplier Websites by Ach

Marketing Websites 94

Marketing Websites Content Advertising Channels Research 94

Hinge Marketing

NOVEMBER 2, 2015

If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. You may remember his name from Psych 101 as a pioneer in educational psychology. In 1915 he published a paper in which he identified an unusual problem. The Halo Effect. Thorndike discovered that when people rate someone on one trait it is correlated with their ratings on other traits.

Effectiveness 84

Effectiveness Brand Identity Branding Marketing Budget 84

Lead Liaison

NOVEMBER 2, 2015

Twenty years ago, few people could have predicted the power and reach of the internet. Ten years ago, few would have dreamed that social media platforms would continue to evolve and develop. Ten years from now, who knows what the Internet and social media will look like. But the reality of today’s business connection with customers includes the Internet and social media, and in all likelihood that includes a blog of some kind.

Lead Liaison 68

Lead Liaison Internet Marketing Guidelines Social Media 68

SugarCRM

NOVEMBER 2, 2015

How effective is your email marketing? There are a lot of factors at play when it comes to email marketing success, and subject lines are definitely up there in importance. How Much Do Subject Lines Really Matter? At a time when social media seems to be taking over communications, does email even matter anymore? The answer is a resounding yes. According to a recent report, 73% of marketers consider email marketing core to their business and 92% report email marketing either directly or indirectl

Effectiveness 67

Effectiveness Tips Urgency Marketing Eye-Tracking 67

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KEO Marketing

NOVEMBER 2, 2015

It is a well-known reality that B2B marketing agencies today must make it a high priority to address the needs of mobile users. But even so, the results of a recent survey exploring mobile users’ behaviors and preferences offers some intriguing and somewhat shocking findings. HubShout recently conducted a survey of mobile users to find out what is most important to them when visiting a business’ website.

Paid Search Agency 60

Paid Search Agency Business Mobile Marketing Advertising Agencies 60

Hubspot

NOVEMBER 2, 2015

2.4 million emails. 108,000 YouTube views. 50,000 Google searches. 10,000 tweets. These numbers represent what goes down on the internet in just one second. I repeat, one second. These days, the world spins too fast for formal, one-time marketing training. Our methods of communicating with each other are constantly evolving, and even while “content is (still) king,” the way we package and distribute that content is dramatically different than a few years ago.

Training 56

Training Resources Peer-to-peer Tools 56

SnapApp

NOVEMBER 2, 2015

Are you thinking about planning an interactive campaign? Not sure where to start? Take this quick quiz to find out whether you should run a long, integrated campaign or keep it short and simple. Content loading.

Interactive Marketing 48

Interactive Marketing Campaigns Planning Marketing 48

Convert

NOVEMBER 2, 2015

Moz’s CEO, Rand Fishkin already knew the value of optimization when it came to increasing traffic through the search engines. He dropped out of the University of Washington in Seattle in 2001 to start Moz, a then-burgeoning young SEO company which he grew to one of the world’s leading SEO authority sites. He knows the power of.

Ad Agencies 40

Ad Agencies SEO Lead Scoring Lead Ranking 40

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

NOVEMBER 2, 2015

Most marketers have been aware for some time now of the benefits of video content marketing and its growing share of the digital world. Particularly when it comes to engagement, video tends to attract people more readily than photos or text, and the effect seems to compound when brands find creative ways to welcome viewers into their story or experience.

Studies 40

Studies Video Marketing Effectiveness Content Marketing 40

Marketing Insider Group

NOVEMBER 2, 2015

While many brands use content marketing to drive conversions , nonprofits have different goals in mind. Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering donations. Although the end game is a different result, content marketing can be just as effective for this purpose, if done properly.

Content Marketing 181

Content Marketing Content Curation Storytelling 181

Hubspot

NOVEMBER 2, 2015

One of my life missions has been to rescue B2B blogs from their backwater boring status and bring them to the forefront of awesomeness. Thankfully, I’m seeing the trend grow. More B2B blogs are nailing it and putting forth the level and quality of content that B2B readers truly crave. but there is still progress to be made. I’ve assembled this list of tips that can help you bring your B2B content up to the next level. 9 Tips for Creating Content that B2B Readers Love. 1) Use jargon appropriately

Tips 61

Tips Case Study Case Studies B2B 61

SnapApp

NOVEMBER 2, 2015

As CEO, I spend a lot of time thinking about one thing: “How do we make our customers successful?”. Everything else is a derivative of that single purpose we have as a passionately customer-centric company. What’s our product direction, who should we hire, how should we spend our time as a company? All of those myriad decisions – big and small – and the actions that make up our days here at SnapApp are centered around how we can help our customers achieve more success in their marketing.

Advertising Agencies 83

Advertising Agencies Salesforce.com Lead Scoring Lead Ranking 83

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

NOVEMBER 2, 2015

When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business. how do you go about finding it? Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.

SEO 61

SEO Business Google Optimization 61

Content Standard

NOVEMBER 2, 2015

Technology covers a wide range of stuff we use today. The smartphone in our pocket. The computer we’re using to read this post right now. The coffee machine in the office kitchen that either makes a perfect cup or spews grounds and murky water all over the floor. It’s all technology, and we love to hate it so much. Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this y

Enterprise Management 79

Enterprise Management Work Management Marketing Management Marketing Automation Services 79

Content Standard

NOVEMBER 2, 2015

Technology covers a wide range of stuff we use today. The smartphone in our pocket. The computer we’re using to read this post right now. The coffee machine in the office kitchen that either makes a perfect cup or spews grounds and murky water all over the floor. It’s all technology, and we love to hate it so much. Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this y

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40