Savanta
MARCH 21, 2014
'Click to read report. We’ve all heard the hype. Big Data is the next revolutionary force in marketing. By mining the petabytes of information which sit on our corporate servers and elsewhere, we can uncover hidden insights into customer behaviour. And a new report from dnx based on a survey by Circle Research of some of the UK’s top B2B marketers suggests the hype is fast becoming reality.
Crimson Marketing
MARCH 21, 2014
'Not your typical brand campaign for socks… #BADMarketing (Adweek) The post #BADMarketing from Burlington [Video] appeared first on.
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Biznology
MARCH 21, 2014
'(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. You have to develop a strategy regarding the kind of content you’ll create and how you’ll distribute and promote it, but you don’t have to re-invent the wheel when it comes to actually gene
Marketing Craftmanship
MARCH 21, 2014
'Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.
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Convince & Convert
MARCH 21, 2014
'Erica Campbell Byrum, Homes.com @ericacampbell. Erica Campbell Byrum , Director of Social Media at Homes.com and ForRent.com , joins the Social Pros Podcast this week to discuss business to business social media education and support, maintaining authenticity in a large operation, and begging the IT guy at her first job to give her access to MySpace for business purposes.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MARCH 21, 2014
'Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. From event marketing to user management to marketing automation, new ecosystems are cropping up all over the tech landscape.
Biznology
MARCH 21, 2014
'(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. You have to develop a strategy regarding the kind of content you’ll create and how you’ll distribute and promote it, but you don’t have to re-invent the wheel when it comes to actually gene
SugarCRM
MARCH 21, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
Hinge Marketing
MARCH 21, 2014
'One of our top goals at Hinge is to manage clients’ expectations. We’ve dealt with just about every client personality-type you can imagine, and based on this experience we’ve come to three conclusions: You have to set clients’ expectations. Specifically, you have to do this for the entire engagement, right from the start, establishing the level of involvement the project will require from them.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MARCH 21, 2014
'Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook''s News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. According to 3M Corporation , 90% of information transmitted to the brain is visual.
SnapApp
MARCH 21, 2014
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.
Hubspot
MARCH 21, 2014
'It''s really tempting to let terrible Excel graphs creep into your marketing. Your boss doesn''t care about little things like how graphs look, right? And whatever Excel comes up with as the default is probably fine. right? Not really. You''re using data to spur action. Maybe you pull data to convince your boss to adopt inbound marketing , give you an extra sliver of budget, or adjust your team''s strategy, among other things.
i-Scoop
MARCH 21, 2014
'What’s the definition of content marketing? There are many definitions on the Web as content marketing is an umbrella term, covering different business goals and marketing practices. It gets used in an increasing number of areas.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MARCH 21, 2014
'Just like your first step and first word, chances are you can''t remember your very first tweet. But Twitter would like to refresh your memory. In honor of Twitter''s eight-year anniversary, they''ve launched a tool to let you see your debut tweet. Click here to see your first tweet. If you''re not already logged into Twitter, enter your Twitter handle.
i-Scoop
MARCH 21, 2014
'Content marketing is marketing but to do it right (and in an integrated way) there are some specific success factors. The fact that relevant content is so crucial in different marketing tactics and for customer/brand experiences, requires a more coordinated, planned and connected/collaborative approach than many businesses have.
Hubspot
MARCH 21, 2014
'75% of your new donors will not give next year. Yes. You heard me correctly. All that effort, time, and money you put into acquiring new donors and 1/3 of them will not come back next year to support your organization again if you’re not engaging them and offering them a reason and easy way to do so. This is where monthly or recurring giving comes into play.
Vidyard
MARCH 21, 2014
Earlier this week ReadyTalk Inbound Marketing Manager Brandon Hess and I ran a Breaking Bad themed webinar to show how webinars can be the gateway drug to a video marketing strategy. (I know, we’re sooo clever but really, who doesn’t love that show!?) Interestingly enough, when I polled attendees and asked how many had a video marketing strategy, a whopping 70% said that they did not.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LEADership
MARCH 21, 2014
'As Monty Python would say “And Now For Something Completely Different” B2B leaders must be aware of new marketing methods that drive profitable results. However, it’s crucial to take a break to clear your mind. So, let’s go for a coffee break and discuss this fun subject: Which city would conquer a coffee battle, New York or London? According to an infographic by Tassimo , caffeine consumption appears to be a high priority for Londoners and New Yorkers.
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