ViewPoint
FEBRUARY 3, 2015
'On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas. He goes on to explain how this approach translates into a more productive process for both buyer and seller.
Crimson Marketing
FEBRUARY 3, 2015
'“Businesses don’t buy things, people do,” says Peter Mahoney, CMO of voice and natural language software maker Nuance Communications. With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.
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Biznology
FEBRUARY 3, 2015
'I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible. Many of these sites have user interfaces ( UI ), site architectures, and content management services (CMS) that have not changed in a decade. What these sites do share is that they don’t have either mobile-optimized “second sites” or responsive web design ( RWD ).
ANNUITAS
FEBRUARY 3, 2015
'ANNUITAS Names Jennifer L. Harmel EVP and Principal. B2B demand-generation strategist leads firm’s strategic client programs . ATLANTA — Feb. 03, 2015 – ANNUITAS , a Demand Generation Strategy and Change Management firm, has named Jennifer L. Harmel as Principal and EVP, Demand Process Strategy Practice. She formerly served as ANNUITAS Vice President, Strategy.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
FEBRUARY 3, 2015
'Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). We also produce Social Pros , the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LEADership
FEBRUARY 3, 2015
'10 Things About Social Media Every C-Suite Executive MUST Know . It doesn’t matter whether you pulled an all-nighter to celebrate the Patriots’ victory at the Super Bowl or slept in to avoid the messy commute in Toronto’s snowstorm—it’s time to wake up and say, “Yup, I get social and I know what it takes.”. Saying, “I don’t get social” is like saying “I don’t get Super Bowl”!
EMagine B2B Blog
FEBRUARY 3, 2015
'If you follow our Facebook page, you’ll see that we often share some insider details on how eMagine became what it is today. Not many people know how two guys cold calling in a 500 sq. ft. shared office, turned into a leading nationwide agency with 45+ employees who share offices in Boston, MA and Delray Beach, FL. (If you’re one of those that don’t know the story, then head over to our Facebook page to find out because that’s not what this post is about.).
SugarCRM
FEBRUARY 3, 2015
'The post 4 Key Tips to Successfully Implementing Marketing Automation Technology appeared first on Salesfusion.
Hinge Marketing
FEBRUARY 3, 2015
'Managing all of your social media accounts can be exhausting. Between promoting your content, engaging on LinkedIn and other networks, and maintaining company profiles…it can be a lot to juggle. In order to make sure your social media strategy doesn’t get stretched too thin, it’s important to exert your efforts wisely. If your firm is ready to take your social media efforts to the next level, it may be beneficial to build an active presence on Google+.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
FEBRUARY 3, 2015
'We all want to crush our goals month in and month out. Right? But just because we want to crush our goals doesn''t mean it always happens. We''ve all had a time in our career when we didn''t achieve our company''s goals. It happens more often than you''d think. In a recent study , we found that only 23% of people were exceeding their revenue goals.
KEO Marketing
FEBRUARY 3, 2015
'If your sites are not already mobile-friendly, you may now have strong motivation to rectify that problem immediately. That’s because you could soon (if you haven’t already) be getting a notice from Google pointing out that your site hasn’t been optimized for mobile. The notice will also include warning that if your site remains unfriendly to mobile devices, you can expect to see a negative impact on your search rankings.
Vidyard
FEBRUARY 3, 2015
We all need a little poke of motivation every once in a while. It happens to the best of us. Sometimes it’s as simple as an afternoon coffee, and sometimes it comes from your super fit, super loud personal trainer. But today, it comes from 25 people who have spoken wise words about content marketing, video, and … well … life. So soak them in and rise to the challenge of attracting and converting.
E-Spirit
FEBRUARY 3, 2015
Companies place so much emphasis on customer acquisition that I sometimes wonder if they’re missing the bigger picture. While customer acquisition is very important, securing the customer for the long-term and helping them become brand ambassadors should be your goal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
FEBRUARY 3, 2015
Customer satisfaction is the foundation of a successful business. Poor service can be expensive, and to some extent, great service acts as a competitive advantage for any brand. Analysts have said we’re living in the age of the customer , playing by the rules of “ The Constitution for the Customer Service Economy.” Now more than ever, customers have a strong sense of empowerment.
The Freeman Company
FEBRUARY 3, 2015
'Join Freeman''s Thinking Thursdays program for insights into strategies for effective event networking'
Convince & Convert
FEBRUARY 3, 2015
'Image via BigStockPhoto.com It’s hard to trace a sale back to any single action—your online submission form, your social media activity , a face-to-face meeting, a video conference. Every component of marketing and sales comes together somehow, and then we convert prospects into happy customers. How do you pull ideal customers or qualified leads into your marketing and sales funnel?
The Freeman Company
FEBRUARY 3, 2015
'Smart Meetings features FXP | touch second screen technology as a top tech tool'
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
FEBRUARY 3, 2015
'Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads.
The Freeman Company
FEBRUARY 3, 2015
'C&IT shares insights from the women in events panel at MPI EMEC 2015'
Content Standard
FEBRUARY 3, 2015
Timing is a critical component of relevance when considering how content is delivered to an audience. Some marketers place speed at a premium; they want to be the first to reach targets, the fastest to produce new content, and the most responsive brand in their industry. Response and real-time engagement are both valuable in certain respects. When it comes to content delivery, though, timing appears to be more important than speed.
Hubspot
FEBRUARY 3, 2015
'By now, you know how important it is to incorporate visual content into your social media strategy. Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer. I mean, hey, we''re only human. and humans are naturally drawn to visual content. While we only remember about 20% of what we read, we retain as much as 80% of what we see.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
FEBRUARY 3, 2015
'At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine , using colored construction paper, yarn, and in-depth feature interviews with. my dad. Flash forward to today. I''ve swapped my colored construction paper and yarn for PowerPoint and InDesign. I''ve replaced my dad with marketing experts and influencers.
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