Sun.May 06, 2012

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The First Two P’s of Broken Marketing


Despite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that was most often mentioned: silos. The number one debated topic among the speakers during and after the event: organizational challenges.

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. This approach enabled Celarity , a marketing and creative services staffing and recruiting firm, to double the number of candidates it places and increase revenue by more than 35% over the past two years. All of them.

The profound power of five blog readers

grow - Practical Marketing Solutions

At the recent Social Slam conference , there was a ton of inspiring content from some of the greatest marketing minds around. And yet to me, the sentence from the day-long conference that has lingered in my mind came from the least-known speaker of the day. She is not a marketer. She is not a social media expert. In fact, Social Slam was the first social media conference she had ever attended.

Media 73

What Brain Research Teaches about Selecting Marketing Automation Software

Customer Experience Matrix

I’m spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither to my taste, the pickings are pretty slim. But I did recently stumble across Jonah Lehrer’s How We Decide , one of several recent books that explain the latest scientific research into human decision-making. Lehrer’s book shuttles between commonly-known irrationalities in human behavior – things like assigning a higher value to avoiding loss than achieving gain – and the less known (to me, at least) brain mechanisms that drive them.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

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Welcome to Kate Wilsson

Tomorrow People

Guest Blogger. I'd like to welcome Kate Wilsson who will be a contributor to our blog