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| | MARKETING INTERACTIONS
MAY 6, 2012 Content Strategy Must Reach Beyond Marketing
Arguably, content strategy is most often thought of as a marketing application. That's a great start, but it doesn't do the practice justice. In fact, that view tends to cause siloed efforts and limit the potential of content strategy. Content is a part of everything a business does in regards to communicating with prospects, customers, and the industries their offerings serve. Content is anything that says something about your company, brand, expertise, or point of view that forms an impression, including: email. video. articles. white papers. blog posts. blog comments. conversations.
| | GROW - PRACTICAL MARKETING SOLUTIONS
MAY 6, 2012 The profound power of five blog readers
At the recent Social Slam conference , there was a ton of inspiring content from some of the greatest marketing minds around. And yet to me, the sentence from the day-long conference that has lingered in my mind came from the least-known speaker of the day. She is not a marketer. She is not a social media expert. In fact, Social Slam was the first social media conference she had ever attended.
| || | CUSTOMER EXPERIENCE MATRIX
MAY 6, 2012 What Brain Research Teaches about Selecting Marketing Automation Software
I’m spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither to my taste, the pickings are pretty slim. But I did recently stumble across Jonah Lehrer’s How We Decide , one of several recent books that explain the latest scientific research into human decision-making. Lehrer’s book shuttles between commonly-known irrationalities in human behavior – things like assigning a higher value to avoiding loss than achieving gain – and the less known (to me, at least) brain mechanisms that drive them.
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CONVERSIONATION The First Two P’s of Broken Marketing
| SUNDAY, MAY 6, 2012
Despite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that was most often mentioned: silos. The number one debated topic among the speakers during and after the event: organizational challenges. It was interesting to see how the seeds of new views were planted. The organization as a living being. The holistic and biological view. The reasons why our organizations are sick. Your customer is in control. MORE >>
- Top 50 Sales & Marketing Influencers for 2012
Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. this is a press release we just sent out). KNOXVILLE , Tenn., May 7, 2012— Ken Thoreson , author of the award-winning Your Sales Management Guru blog, articles and book series for sales leaders, renowned consultant, columnist and speaker, and Acumen Management Group Principal, was named to Top Sales ’ “ Top 50 Sales & Marketing Influencers for 2012 “ list. Full details appear in this month’s downloadable Top Sales magazine. m glad Ken is part of the team.”. MORE >>
- Capitalizing on Strengths as a New Sales Manager
As a new sales manager, your role may be to improve sales, streamline a process and/or boost employee productivity. Under the circumstances, it may be tempting to focus on what’s not working. However, salespeople are just like all other human beings who appreciate encouragement and gratitude. To steer the sales process in a productive direction, you’re better off focusing on the positives. Generate a Positive Rapport with Your Sales Team Building a positive relationship with your sales team is an important first step. Identify several positive qualities in each salesperson. MORE >>
FEARLESS COMPETITOR “You Don’t Know What You Don’t Know” – the Problem with Insular Thinking
| SUNDAY, MAY 6, 2012
“It is impossible for a man to learn what he thinks he already knows.”. Epictetus. Insular thinking affects a lot of companies. Epictetus is right. While it’s imperative that companies look outside and at other industries for ideas, some executives think they already know what they need to know – hence the lack of desire to learn. There’s a marketing software company in the Midwest we did quite a bit of business with over a year ago. The marketing leadership there (except the Chief Marketing Officer) tells me, in effect, “Don’t Call Us, We’ll Call You.” MORE >>
TOMORROW PEOPLE Welcome to Kate Wilsson
| SUNDAY, MAY 6, 2012
Guest Blogger. I'd like to welcome Kate Wilsson who will be a contributor to our blog MORE >>
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