ViewPoint
JANUARY 13, 2015
'Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). I was privileged to review an advanced copy this past October and absolutely loved it. I will break up this review into three sections: What Buyers Want. Developing Marketing Content. Strategies that Drive Results.
The Point
JANUARY 13, 2015
'No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the dat
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
JANUARY 13, 2015
'In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” To be specific, almost 60% of respondents indicated they feel their efforts are not very effective, with less that 3% stating they are very effective.
Convince & Convert
JANUARY 13, 2015
'Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers. As she likes to joke, she markets marketing software to marketers. It’s funny, and it’s true. It also makes her an expert at creating more consistent content. A few months ago, Arienne published a review of the CoSchedule editorial calendar for WordPress outlining how it had helped her solve some of the nagging issues in her team’s workflow.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Crimson Marketing
JANUARY 13, 2015
'Over the last year, CMOs have seen an extreme rise in technology-based marketing solutions. But how can you know which marketing technology is actually worth the investment? Which marketing solutions will help you hone a lasting competitive edge, and which will be mere short-lived trends? Unfortunately, the answer is there is no real way to definitely determine if you’re wasting your marketing dollars or not. “When it comes to new technologies and unproven marketing solutions, there
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JANUARY 13, 2015
'Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships. And I hope you’ve found these as insightful and helpful as I have.
EMagine B2B Blog
JANUARY 13, 2015
'Yes, my new years resolution revolves around health, original right? There is a reason why in a recent Gallup poll 52% of the 2,652 participants polled said that losing weight and exercising is a top concern for 2015. Americans decide to make a health conscious resolution every year and no it isn’t just because we are sick of Holiday cookies. Our health is something we all take for granted everyday, and working a little harder to treat your body right is always a good idea.
LEADership
JANUARY 13, 2015
'CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. “This is pretty achievable – initiate something that no one expects you to do and really try.”. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. I’d like to start with IBM’s Senior VP of Marketing and Communications, Jon Iwata.
MLT Creative
JANUARY 13, 2015
'I recently started reading Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah. If you didn''t know, it''s an explanation of the theory and thought process behind their company. Over the next couple of weeks, I will be sharing tidbits, highlights, and key concepts from the book for your reading pleasure. The first tidbit from the book involves the Grateful Dead.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot
JANUARY 13, 2015
'Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner. But it''s no surprise that some people get a little bit intimidated by the prospect of poking around in Excel. I actually adore Excel, but I work in Marketing Operations, so it''s pretty much a requirement.
Hinge Marketing
JANUARY 13, 2015
'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Now, the question is how business developers can collaborate with the marketing department to effectively project their expertise.
Hubspot
JANUARY 13, 2015
'Nowadays, reviews are more important than ever -- 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend? Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical.
KEO Marketing
JANUARY 13, 2015
'Content marketing is a hot topic, and a high priority, among B2B marketers these days. That’s because marketers are realizing the many benefits of a robust and well-planned content strategy, including better search results, establishing authority and expertise, building trust in your brand, and boosting website traffic. You know why you need a content marketing strategy.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Crafted Agency
JANUARY 13, 2015
Demand generation represents a key component of digital marketing that strategizes around improving customer acquisition through better forms of lead generation.
Vidyard
JANUARY 13, 2015
“Let’s A/B test that.” You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. And ya know why? Because it works. Obama himself raised an extra $61 million due to A/B testing. You can’t argue with that. And you can’t argue this either: whether you’re writing email subject lines, website copy, or video content, you want the best possible content solution to be the one in front of yo
Content Standard
JANUARY 13, 2015
B2B marketer confidence in video content marketing increased more than 35 percent from 2010 to 2011, according to an eBook by Knowledge Vision. Since then, the industry has seen a plethora of companies, such as BuzzFeed, GE, Complex , and AOL, leveraging the burgeoning video content trend. The Content Standard previously reported that branded video views reached an all-time high during Q3 of 2014; according to a report from Visible Measures , it garnered 2.9 billion views.
The Freeman Company
JANUARY 13, 2015
'Where to find the leaders of media and marketing? The event channel.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
JANUARY 13, 2015
'My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels victimized by Google.
The Freeman Company
JANUARY 13, 2015
'An inside peek at the year''s best use of event technology'
KoMarketing Associates
JANUARY 13, 2015
'Read, write, review. These three words are critical to the content marketing process from start to finish. To stay educated, you read. To convey your thoughts to the audience, you write. And to learn what’s really resonating with your audience, you review. Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels.
Webbiquity
JANUARY 13, 2015
'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot
JANUARY 13, 2015
'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. That may be slightly exaggerated, but you get the point: email is hard to keep up with. Email volume is growing, attention spans are shrinking, and it is becoming increasingly difficult to effectively manage your email.
SnapApp
JANUARY 13, 2015
According to a University of Scranton study cited on StatisticsBrain , 38% of 2014 New Years resolutions had to do with weight/exercise. So many of us resolve to do better in fitness in the coming year – and yet only 8% of those surveyed overall reported achieving their resolution. Exercise is something we all know we should do more often, but it’s hard to break out of an inactivity rut.
Hubspot
JANUARY 13, 2015
'We all have our little routines that help us innovate or be more productive at work -- some weirder than others. But what about the business masterminds of the world? What are they doing every day to come up with those big ideas? For Amazon.com CEO Jeff Bezos, it''s communal reading. For Nike CEO Mike Parker, it''s doodling. Check out the infographic below by NeoMam Studios to learn about the unorthodox rituals of these outstanding business leaders.
Expert insights. Personalized for you.
211 
Let's personalize your content