Why Most Marketers Make Bad Storytellers
Marketing Insider Group
AUGUST 23, 2015
I founded the StoryHow™ Institute to teach business communicators how to tell their stories. My goal was to create a method for building a story that used familiar language instead of entertainment terms such as inciting incident , rising action , falling action , or dénouement. When was the last time you used dénouement in a business meeting? Yet, at times, “squishy” words are unavoidable.
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