Sun.Aug 23, 2015

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Why Most Marketers Make Bad Storytellers

Marketing Insider Group

I founded the StoryHow™ Institute to teach business communicators how to tell their stories. My goal was to create a method for building a story that used familiar language instead of entertainment terms such as inciting incident , rising action , falling action , or dénouement. When was the last time you used dénouement in a business meeting? Yet, at times, “squishy” words are unavoidable.

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8 Must-Try Tools for Simplifying the Way You Schedule Meetings

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is the time we all spend scheduling any type meeting. The endless back and forth communication and steps -- reviewing calendars, finding out the best place to meet, seting up a call-in number, adding the meeting to the calendar, and inviting all the necessary attendees -- can rui

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What price success? The outrage over Amazon

TaylorMadeIn KEW

Like many people this past week, I was appalled by the New York Times article ‘Inside Amazon: Wrestling Big Ideas in a Bruising Workplace’. But I was even more disturbed by some of the blogs and online comments that followed its publication condoning and even applauding this type of corporate behaviour ( this one , for example). After all, Amazon just sells ‘things’.

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Discussing Modern DAM: A New Brandfolder Blog Series

Brandfolder

Digital asset management (DAM) solutions are becoming more of a necessity than a nice-to-have. From sales sheets to photography to logo files, digital assets are increasingly more valuable to marketers.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Importance and Challenges of Integrated Digital Communications

B2B Marketing Directions

In an earlier post , I observed that most B2B marketers now recognize that providing outstanding customer experiences has become an essential requirement for competitive success. It's also now clear that digital communications play a vital role in customer experience delivery and that today's customers expect compelling and consistent experiences via whatever interaction channel they choose to use.