Fri.Oct 02, 2015

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It’s Q4—do you know where your 2016 revenue will come from?

Sales Engine

On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? When does their quota start? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016.

B2B Sales 159
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4 reasons getting in shape is good for your career

Biznology

Though most people are aware that diet and exercise contribute to good health, this can often be the last thing on your mind when the stakes are high at the office. The countless items on your to-do list can even make it seem irresponsible to devote your time or effort to anything else. And when you do finally get a moment to yourself, chances are the iPad and TV are much closer at hand than a treadmill or a bench press.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan.

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How to Sell Smarter Using Social Insights

Convince & Convert

Image via BigStockPhoto.com. If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Are sales dropping? Find out why. Is engagement down? Discover what your audience didn’t respond to.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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#BADMarketing at a Store

Crimson Marketing

This is anything but simple… #BADMarketing. Image: Courtesy of The Education Business Blog . The post #BADMarketing at a Store appeared first on.

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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

Author: Michael Powers Last year I decided to take a leap of faith and move from Boston to San Francisco, not knowing anyone. Nearly 25, I thought to myself, when would there be a better time to disrupt my life and explore a new adventure? So, I packed up my bags and went for it. I am happy to say that leaving my home in Beantown and venturing out to the unknown West coast has been the best decision I’ve made for both my personal life and professional career.

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Designing Fly Landing Pages – Part 3: Trust

Vidyard

First impressions are important – especially on landing pages. After the first two parts on Focus and Messaging, your landing pages are, hopefully, more focused and carefully crafted to deliver the right message to your audience. After all, you did read them right? Focus. Messaging. Trust. Continuity. Landing pages are trust exercises. When people visit your landing page, you don’t have much time to convince them that they can trust you enough to give you their information.

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Interesting Infographics: What’s Happening to B2B on Mobile?

LEADership

Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we talk about mobile e-commerce, the focus is on retail. Today I’d like to turn the spotlight onto B2B, with the help of this handy infographic from Usablenet.

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What Makes a Slogan Successful? [Infographic]

Hubspot

You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan -- "Think outside the bun" -- followed by the ding of a bell. What makes a slogan like Taco Bell's so sticky? How can you make sure yours will be memorable, too? For data-driven tips on what makes a slogan successful, check out the infographic below from SiteProNews.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Grandma Might Help You Land a Tech Sales Job

LeanData

Job interviews can be all about thinking quick on your feet. You have to be ready for any kind of question. Maybe even one that involves your grandmother. Jason Vargas , the managing director of outbound sales at Datanyze, explained why during a recent webinar. Hiring sales development reps with a knack of concisely explaining complicated tech products are a must for him.

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Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts

Hubspot

You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. List posts or listicles are articles that are organized around a numbered list. Let me give you a few examples. 4 Ways Animation Can Actually Improve User Experience ( ConversionXL ). 11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). 50 Split Testing Ideas (You Can Run Today!

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QuanticMind to Host “Taste of Philly” Event at Shop.org Digital Summit

QuanticMind

QuanticMind, along with several of its fellow Safegua rd Scientifics portfolio companies will be hosting an exclusive, invitation-only networking event for select attendees of Shop.org Digital Summit. Aside from QuanticMind, the event will be hosted by Clutch , MediaMath , QuanticMind , Spongecell and WebLinc. Attendees will enjoy a ‘Taste of Philly’ at U-Bahn just two blocks away from the Philadelphia Convention Center and the Shop.org Digital Summit, with a cross section of local brew

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How Grandma Might Help You Land a Tech Sales Job

LeanData

Job interviews can be all about thinking quick on your feet. You have to be ready for any kind of question. Maybe even one that involves your grandmother. Jason Vargas , the managing director of outbound sales at Datanyze, explained why during a recent webinar. Hiring sales development reps with a knack of concisely explaining complicated tech products are a must for him.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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QuanticMind Makes It To HOT ZONE at DMA’s &Then Conference

QuanticMind

The countdown is on: Boston’s biggest and best adtech and marketing tech conference is just days away. Top adtech and martech companies from around the world are jetting to Boston for the Direct Marketing Association’s revamped and retitled &Then conference at the Boston Convention and Exhibition Center from October 4th to the 6th. The event is stacked with keynotes from names like John Legend , Blake Mycoskie , Kevin Roberts and Jon Iwata , 175 workshops, content labs and semina

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How Grandma Might Help You Land a Tech Sales Job

LeanData

Job interviews can be all about thinking quick on your feet. You have to be ready for any kind of question. Maybe even one that involves your grandmother. Jason Vargas , the managing director of outbound sales at Datanyze, explained why during a recent webinar. Hiring sales development reps with a knack of concisely explaining complicated tech products are a must for him.

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Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

As marketers, we want to engage in content amplification and deliver our content to the highest percentage of our target audience as possible. They’re out there, scattered across the vast World Wide Web and beyond. And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. They find us. But what about the audiences that we have to dig a little deeper to reach?

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5 Content Marketing Faux-Pas that are Killing Your Business

Hinge Marketing

Is your website fading into oblivion? It could be because of your poor content marketing strategy. There are countless examples of legendary marketing fails and more often than not, content is to be blamed. From ad placement fails to grammar and spelling errors, an ineffective content strategy can kill your business in more than one way, often by damaging the flow of traffic to your website as well as sales conversions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Quick Ways to Figure Out Someone's Email Address

Hubspot

So you've created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.”. But how should you get in touch? Influencers likely get hundreds of Twitter notifications and LinkedIn requests a day.

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Is Your SEO Strategy Holding Back Lead Generation?

Content Standard

Technology and B2B marketing have perhaps one of the most bittersweet relationships in the business world. On one hand, technological innovation has given digital marketers a constant stream of new ways to be discovered, reach specific audiences, and automate more processes than ever before. On the other side, technology also threatens these same professionals with cost efficiency pressure, dwindling team sizes, and countless tools to help people foil marketing and advertising attempts.

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5 Ways to Keep Your Content Playful and Fun

Convince & Convert

Image via BigStockPhoto.com. As a storyteller and an improviser, I get asked about humor a lot. I was invited to speak to a company a few weeks back on this exact topic. “Kathy, how can we inject more humor into our social media and marketing videos? We’re fun. We want people to see that! We try to do video, and it’s like our un-fun clones show up. Help!”.