Wed.Oct 16, 2013

article thumbnail

3 Aspects to Consider for a Useful Guest Blogging Link

Biznology

'Photo credit: Wikipedia. In the world of marketing, it’s all about return on investment (ROI) and getting the most out of your marketing efforts. This is no different in the world of online marketing and search engine optimization (SEO). This idea can be applied specifically to the SEO practice known as link building in which the aim is to get the most SEO value out of every link you build.

article thumbnail

The Quick Fix to Your Lead Generation Headache

Crimson Marketing

'You’re at it again. The age-old debate of quantity vs. quality. And the star of your show is leads. Right now you have thousands upon thousands of contact names in your CRM system. You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. But how many of you are currently frustrated with a low return on your efforts?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Extreme Testing: What Breather.com is Doing with 430,000+ Daily Data Points

Convince & Convert

'Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. You can see it in companies like Uber , that are slowly eating away at the taxi industry. You can see it in the drones that are coming up on Kickstarter every day. You can see it in the hardware that Paypal and Square is building to help transactions happen even easier than before.

Startups 135
article thumbnail

Email Marketing Cheat Sheet [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman Brands still prefer to communicate via email, and consumers still want to receive them. In fact, in a recent study 77% of consumers said they preferred to receive marketing through email. But how do you make sure your emails rock? There are many schools of thought and benchmarks available to help you determine email best practices.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Why You Can’t Write Off Email Marketing—It Beats Social Media

LEADership

'There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Not very well, from what studies and statistics are showing. Email marketing, on the other hand, soldiers valiantly on and remains the most effective B2B communication and conversion tool after organic search.

More Trending

article thumbnail

Developing a Social Media Marketing Strategy in Technology

Hinge Marketing

'Unlike other verticals within professional services, those in the technology services marketplace have long been accustomed to being early adopters. Yet social media isn’t always as comfortable a domain for engineers, software developers and other techies who truly have a lot to say and share. This is understandable to a degree. Today it’s all about ROI and is, rightly so, a topic many in technology services are still grappling with in relation to social media investment.

article thumbnail

12 Insightful Marketing Insiders You Should Follow on Twitter

Hubspot

'While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound m

Twitter 60
article thumbnail

From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle

Vidyard

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight. Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go thr

article thumbnail

11 Traits of a Great Nonprofit Workplace According to Nonprofit Times

Hubspot

'With an average 89% approval rating from their staffs , organizations on the Nonprofit Times'' Best Nonprofits to Work For in 2013 list, including the Wounded Warrior Project (#1), DoSomething.org (#11), and The Livestrong Foundation (#19), all have very distinct characteristics that set them apart from the many other organizations in the U.S. Employees from the nonprofits to make the list were surveyed on eight different areas related to what makes their workplace and culture special, includin

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Graffiti Artist Banksy Proves That Context Is Everything

Marketing Insider Group

'Image source: Banksy. I don’t usually cover “the news” but great examples of content marketing don’t often make the news. Earlier this week, famous street graffiti artist “ Banksy ” put up a booth in New York’s Central Park and offered up signed pieces of his sought-after artwork for $60 each. In fact, he went hours without selling a single piece and then sold 2 for $60 total – or a 50% discount.

Wikipedia 194
article thumbnail

They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight

Hubspot

'Any business owner will tell you: Overnight success can happen -- it just takes 5 to 10 years of work first. Stories of companies with meteoric rises abound, and it may seem like they''ve been fated from the very beginning. For many, however, growth hasn''t always been straight and even. These companies just made some smart marketing decisions that led to some serious growth spurts along the way.

article thumbnail

Video Marketing SEO: 4 Tips From Rand Fishkin

Vidyard

Over the years, Hubspot’s Inbound Conference has brought together a ton of industry content pros, including the wise and wonderful Rand Fishkin of Moz. While in Boston we asked the SEO expert to tell us the secrets to getting video content to rank well on Google and attract the eyes of prospective customers. As summed up from our interview, here are Rand’s top 4 SEO tips for video marketers: 1.

article thumbnail

How to Choose the Right Domain Name and Extension for Your Website

Hubspot

'This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. Well, you’ve done your market research (who knew there was such demand for a kielbasa manufacturer in Cleveland?), chosen your business name (“Greg’s Kielbasa” -- after your grandfather!), and perfected your product and delivery -- Yum! Now you’re planning a website that’ll have your potential customers'' mouths watering and distributors lining up around the corner.

Domain 57
article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui