SendX
NOVEMBER 19, 2020
Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. Just imagine how disappointed you would be if you learned that your hard work did not pay off. via GIPHY One of the greatest problems email marketers face is high email bounce rates. The email marketing bounce rate is the percentage of newsletter subscribers that did not receive your message because a mail server returned it.
Marketing Insider Group
NOVEMBER 19, 2020
How can your Company Engage Employees During Difficult Times? The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight. Our world has gone from digitizing the relationship between firm and customer to digitizing the relationship between employer and employee. During these unprecedented times, medical masks, home office spaces and social distancing procedures have become our new way of normal.
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KoMarketing Associates
NOVEMBER 19, 2020
Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. Kantar Media recently published its “Media Reactions 2020” report, and statistics showed that most marketers (55%) are going to place a greater focus on campaign effectiveness in the future as a result of the COVID-19 pandemic.
Contently
NOVEMBER 19, 2020
If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. Maybe you sponsored a virtual event and still have no idea what the hell it means for someone to “visit your virtual booth.” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClickZ
NOVEMBER 19, 2020
30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
NOVEMBER 19, 2020
Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate? With the coronavirus pandemic impacting the future of the way we work and many members of the marketing community currently #OpenToWork , I felt it only appropriate to sit-down with Erik Harbison , CMO, digital marketing coach, advisor, connector and cu
Content Marketing Institute
NOVEMBER 19, 2020
What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading → The post Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine appeared first on Content Marketing Institute.
Sprout Social
NOVEMBER 19, 2020
When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home.
The Daily Egg
NOVEMBER 19, 2020
Your mind is full of great ideas and you know what you need to do to take your business to the next level. The only problem? You and your team struggle to get things done. If that’s you, a task management tool can be a real life-saver. By using the best task management software, you […]. The post Best Task Management Software appeared first on The Daily Egg.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendGrid
NOVEMBER 19, 2020
Rise above the competition this holiday season and stand out in the inbox by following these 8 tips. The post 8 Tips to Rise Above Your Competition This Holiday Season appeared first on SendGrid.
Engagio
NOVEMBER 19, 2020
If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. This is it. It’s like reading an eBook but in an easier and more digestible way. The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign.
Sprout Social
NOVEMBER 19, 2020
As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. For some, the answer is overly simplistic and a straightforward checking of boxes.
Optinmonster
NOVEMBER 19, 2020
Are you trying to increase pageviews on your site, but you’re feeling a bit stuck? Getting more pageviews on your website is a key part of content marketing. It boosts your SEO, helps you engage with your audience, and gets more eyes on high-converting pages. But as you already know, it can be tough to compete with all the digital noise out there.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmartBug Media
NOVEMBER 19, 2020
At SmartBug ® , we eat, breathe, and live inbound marketing , but if you’re not a lifetime follower, it can be a hard perspective shift to see inbound as a way of life. The hard truth is that Intelligent Inbound ® isn’t sexy (though we try our best), but it’s made to last. Here’s why. Intelligent Inbound marketing isn’t a fad diet. It’s not a get-rich-quick scheme.
Anyword
NOVEMBER 19, 2020
Rival IQ recently ran a study to look at the median engagement metrics for various social platforms across all industries – and found an average rate of 0.09% on Facebook, 0.048% on Twitter, and a whopping 1.60% on Instagram. Clearly, Instagram is the place to be if you’re looking for engagement – and aren’t we all? Plus, Instagram was made for visual content, so it’s the perfect platform for your videos to really make an impact.
Convert
NOVEMBER 19, 2020
Contentsquare is an enterprise-level UX optimization platform. Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. Visualize how your audience navigates your site using Contentsquare’s ‘customer journey analysis’ module.
Really B2B
NOVEMBER 19, 2020
Ok this is not strictly true, and it may seem a little over-dramatic, but the principle is right. We’d all love to forget this year and get started with 2021 as soon as possible, but there is still plenty of opportunities before December 31 st. Let’s put Covid, lockdown, and social restrictions to the back of our mind for a moment or two and consider this… there’s about 5 weeks until Christmas and the decisions you make now can determine not just your end-of-year results but the kind of pipeline
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
seo.co
NOVEMBER 19, 2020
Firing Your SEO Company – Table of Contents. + SEO: A Long-Term Strategy. + When to Fire Your SEO Agency. + You aren’t seeing results. + You’re unhappy with the quality of their content. + You’re unhappy with the quality of their links. + Their process is opaque, ambiguous, or confusing. + You suspect they’re using black hat techniques. + Reporting is lackluster or inaccurate. + Communication is unsatisfactory. + Finding a New SEO Agency.
BenchmarkONE
NOVEMBER 19, 2020
Keyword research is the first step in a well-thought-out and successful SEO strategy. It’s also a huge component of your PPC advertising tactics. . Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. But where do you get started, and how can you be sure you’re going about it the right way?
ActiveDEMAND
NOVEMBER 19, 2020
The Risk of Bad Security to Marketing Agencies. Keeping customer, employee, and agency data secure is more challenging than ever before. Big companies that spend a lot on security are getting breached, but they’re not the only target. Marketing agencies are under attack as well so we need to focus on nailing the basics of security and beyond. In the event of a breach or security issue, your agency could be annihilated by CCPA or GDPR fines and by clients suing your company.
Hubspot
NOVEMBER 19, 2020
Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Square 2 Marketing
NOVEMBER 19, 2020
Strategy, Tactics And Technology Are Changing Very Quickly, But Analytics Are Evolving, Too. Regardless of the strategy, tactics and tools you use, if your analytics are not designed properly, you’ll struggle to generate leads. That’s because your program will lack the ability to show you what’s working, what’s not working as well as expected and what might not be working at all.
DivvyHQ
NOVEMBER 19, 2020
Every content marketing team should be working towards creating a balanced content funnel, with the right amount of content available for every stage. But middle-of-the-funnel content (a.k.a. MoFU) is often the hardest to fill in. What exactly will resonate with prospects in this stage? Let's explore some ideas.
Hubspot
NOVEMBER 19, 2020
I've written about the importance of sales and marketing alignment before, but the point can't be understated: businesses undeniably have better success when they align sales and marketing teams. Plus, having strong alignment between sales and marketing is mutually beneficial for both teams — in fact, sales and marketing alignment can help your company become 67% better at closing deals , and can help generate 209% more revenue from marketing.
SEMrush
NOVEMBER 19, 2020
In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Moz
NOVEMBER 19, 2020
Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting. ?
SEMrush
NOVEMBER 19, 2020
Topic Clusters são um estrutura de conteúdo em que artigos e páginas estão relacionados ao mesmo tópico. Veja mais detalhes e como usar para ter excelentes resultados de SEO.
Vidyard
NOVEMBER 19, 2020
To understand what a dramatic change recruiting has undergone, just consider the rise of recruitment videos. In this year alone, we’ve gone from an environment where mingling at networking events full of hundreds of unmasked strangers was normal to one where nearly every office is virtual, we all wear sweats, and we live on Zoom. This shift has been sudden, but I promise you, it predates the pandemic.
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