Fri.Dec 19, 2014

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Content Marketing Trend: “Micro-Content”

Marketing Insider Group

'By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV , a collection of short videos that features Vaynerchuk tasting and commenting on wines.

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Determining link quality within a link building campaign

Biznology

'Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of means building quality links.

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The Coming Convergence of Social Media and Customer Experience

Convince & Convert

'Tweetable Moments It’s always the least sexy channels that have to maintain the budget. Whether it’s search, whether it’s email, I’m a big believer in those. julierhopkins Tweet This. Research and Insight. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing impor

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Hinge’s Guide to Last Minute Holiday Shopping

Hinge Marketing

'It’s too late to buy holiday gifts online. Now what to do? Without presents for loved ones, you’re seriously scrooged. Never fear! Hinge’s guide to last minute shopping is here To help you spread lots of holiday cheer And ensure you survive into the New Year! Happy holidays from the Hinge team! On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Coming Convergence of Social Media and Customer Experience

Convince & Convert

'Tweetable Moments It’s always the least sexy channels that have to maintain the budget. Whether it’s search, whether it’s email, I’m a big believer in those. julierhopkins Tweet This. Research and Insight. Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing impor

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Interesting Infographics: The Content Marketing Hierarchy of Needs

LEADership

'Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality , where he summarized the 5 needs most people search for.

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An Overview of the Major Google Algorithm Updates of 2014

Hubspot

'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. but that doesn''t mean we don''t miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014.

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The Role of Data in Predictive Marketing

Orb Intelligence

Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine. Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. But it’s only as good as the data fueling those algorithms. Predictive marketing tools: An overview. Lattice , Infer.com , and Fliptop provide tools for predictive scoring of leads on the top of the funnel.

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15 Ways to Fight Procrastination [Infographic]

Hubspot

'We all procrastinate. We put off dishes in favor of one more episode in our Netflix TV show binge. We tell ourselves we''ll definitely book that dentist appointment next week -- you know, when we have more time. We spend an extra few minutes at the office coffee machine chatting up coworkers instead of diving right into our work for the day. But in a world where we''ve got a ton to do -- and not a ton of time to do it -- procrastination can have pretty big consequences.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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That One Thing You Graciously Asked Santa for …. but never got

Vidyard

We’ve all been there: asking Santa for something you’d absolutely die for. On Christmas morning, you rush down the stairs, tear open your presents and much to your disappointment (and the bewilderment of the toys surrounding you), you did not get that one thing you wanted more than anything this year. But really? Sometimes we ask for some outrageous things.

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7 Ways to Get Non-Marketing Employees to Blog

Hubspot

'It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis. But when it comes to creating content outlining your organization’s expertise – getting more technical or non-marketing staff to put what they do into words is a sizable challenge.

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Why Holiday Marketing Gets Us Every Time

SnapApp

It’s that time of year. Time for carols, holly, snow, warm fuzzies, slippers, and egg nog. Time for marketers to start digging in with their heartstring-tugging ads and campaigns – from Monty the Penguin to the WestJet Christmas Miracle. But why do these holiday campaigns hit us so hard? This time of year, more than any other, marketers are getting us right in our emotional centers.

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'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

Hubspot

'The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year. Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Removing the IT Bottleneck

E-Spirit

It should come as no surprise that marketing and IT often have different priorities. But according to Forrester analyst Anjali Yakkundi, companies are able to deliver the best experience when these groups are on the same page. But what’s the best way to make that happen?

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3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships

Hubspot

'A pop-up shop, by simplest definition, is a temporary retail location, with the goal of making a permanent impact with your audience. More and more brands - ranging from established retail giants to ecommerce companies - are using pop-up shops as a mechanism to build stronger relationships with their customers. Notice that the goal is relationships, not sales?

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Social Referral Traffic Outshines Search, Although Budgets Remain Unchanged

Content Standard

According to new data from Shareaholic, a bigger piece of the online referral pie is going to social referral traffic. When comparing year-over-year numbers, social’s share nearly doubled from 16.04 percent to 29.35 percent, while search’s share declined nearly a third during the same year, dropping from 42.7 percent to 29.14 percent. Millennials are driving these changes, but the numbers speak to a greater trend in Web traffic that shows just how much social is affecting the media a

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